Unraveling the Art: The Journey of Rug Making

Explore the fascinating process of rug making, where tradition meets craftsmanship. From the careful selection of materials to intricate weaving techniques, each rug tells a unique story. Discover the artistry behind every knot and pattern, and learn about the cultural significance and historical roots of this timeless craft. Join us on a journey that reveals the skill and dedication that transform raw fibers into stunning, functional art pieces for your home.

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Crafted to Perfection: The Art of Hand Finishing

Each rug is hand-finished through a meticulous process that adds the final touches and enhances its overall quality. Here’s how this process typically unfolds:

Trimming: Once the rug is woven, artisans carefully trim any uneven edges or excess fibers. This ensures that the rug has a clean, polished look.

Shearing: In some cases, the pile height may be adjusted by shearing the surface of the rug. This process creates a uniform texture and enhances the design's visibility.

Washing: Rugs are often washed to remove any dirt or debris from the weaving process. This also helps to set the dyes and enhance the colors, bringing out their richness.

Blocking: The rug is stretched and pinned into place to ensure it maintains its shape and lays flat. This step helps to correct any warping that may have occurred during weaving.

Finishing Edges: Artisans may add decorative fringes or borders to the edges of the rug, which not only enhances its aesthetic appeal but also helps to prevent fraying.

Quality Inspection: Each rug undergoes a thorough quality check to ensure it meets high standards. Any imperfections are addressed, and only the best rugs are deemed ready for sale.

This hand-finishing process ensures that each rug is not only a functional item but also a beautiful work of art, reflecting the skill and dedication of the artisans who created it.

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Visits by Appointment: Experience the Craft Up Close!

We operate as a working warehouse, where day-to-day activities focus on production, inventory management, and shipping. Due to the nature of our work, we kindly ask that all visits be arranged by appointment only to ensure we can provide you with the best possible experience and avoid any disruptions to our operations.

For safety and operational reasons, we do not allow anyone under the age of 16 to visit our warehouse, even when accompanied by an appropriate adult.

To make things more convenient, we also offer virtual video appointments. This allows you to tour our warehouse, ask questions, and explore our products remotely, all from the comfort of your own location. If you're interested in scheduling an appointment—either in person or virtually—please get in touch, and we’ll be happy to arrange a time that works for you!

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FAQs

Please read our FAQs page to find out more.

Rugs & Allergies: What You Need to Know

We understand how important it is to find a rug that suits your needs, especially when dealing with allergies.

Our rugs are made with various natural fibres, synthetic fibres, and we do not use harsh chemical treatments that could trigger sensitivities. Some rugs may have a slight initial shedding period, which is normal with wool products, but this typically decreases over time with regular vacuuming. If you're looking for a low-shedding option, we’d be happy to recommend specific styles that work well for allergy sufferers.

Please let us know if you have any specific preferences such as colour themes and sizes so we can assist you further!

Rug Guarantee – Quality You Can Trust, Protection You Deserve!

We take pride in the quality of our rugs and stand behind our craftsmanship.

We offer a 6-Month Guarantee against manufacturing faults from the date of purchase. If you experience any defects related to workmanship or materials within this period, we will provide a repair, replacement, or refund at our discretion.

This guarantee covers:
✔ Manufacturing defects (e.g., loose stitching, material flaws)
✔ Faults in the weaving or construction of the rug

This guarantee does not cover:
✘ Normal wear and tear, shedding, or fading due to sunlight exposure
✘ Damage caused by improper care, accidents, stains, or pet-related incidents
✘ Issues arising from incorrect cleaning methodsTo make a claim, please contact us with proof of purchase and photos of the issue. Our team will be happy to assist you. 

Customer Support:
E: info@goochoriental.com

T: 01908 569200

True Colors? Screen vs. In Person

Colours in rugs can appear differently depending on the screen you are viewing them on. Variations in display technology, brightness, contrast, and colour calibration can make a rug’s hues look more vibrant, muted, warmer, or cooler than they actually are. Additionally, different devices—such as smartphones, tablets, and computer monitors—may show slight variations in tone and depth. To get the most accurate representation of a rug’s colour, we recommend viewing it in natural lighting when possible and referring to detailed product descriptions for guidance.

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