Timeless Luxury Rugs, Handcrafted for Modern Living
When you choose Gooch Luxury Rugs, you're not just buying a rug, you're investing in a high-quality, lasting piece that reflects your style, values, and the highest standards of craftsmanship and service.
Trending Rugs
Toros Distressed Medallion Green Overdyed Rug
Toros Distressed Gradient Green/ Silver Rug
Toros Distressed Mamluk Blue Rug
Best Sellers
Toros Distressed Medallion Mink Overdyed Rug
Toros Distressed Medallion Frost Grey Overdyed Rug
Toros Distressed Medallion Copper Overdyed Rug
Toros Distressed Medallion Gold Overdyed Rug
Toros Distressed Illusion Ice Blue Rug
Pre-Arrivals
Ersari Grey Rug PC 54747 - 1.48m X 2.04m
Ersari Red Rug PC 54744 - 2.31m X 1.50m
Ersari Red Rug PC 54745 - 2.13m X 1.48m
Ersari Red Rug PC 54746 - 2.06m X 1.48m
Ersari Red Rug PC 54748 - 1.52m X 2.09m
Ersari Red Rug PC 54823 - 2.01m X 1.43m
Unique Oriental Rugs
A unique one-off hand-knotted rug refers to a rug that is individually crafted by artisans using a traditional hand-knotting technique, where each knot is tied by hand, and the rug is not reproduced or mass-produced. Here's what makes such a rug distinct:
This technique involves tying individual knots of yarn or thread onto the rug's foundation (usually cotton or wool). The artisan creates the entire rug by hand, knot by knot, resulting in a high-quality, durable, and detailed piece. The process can take weeks or even months, depending on the size and complexity.
Since no two hand-knotted rugs are exactly alike, each one is considered a unique work of art. The design, colors, and knotting process make every rug distinct, which is highly valued by collectors and interior designers looking for something special.
Oriental Rugs
Ersari Grey Rug PC 54747 - 1.48m X 2.04m
Ersari Red Rug PC 54744 - 2.31m X 1.50m
Ersari Red Rug PC 54745 - 2.13m X 1.48m
Ersari Red Rug PC 54746 - 2.06m X 1.48m
Ersari Red Rug PC 54748 - 1.52m X 2.09m
Useful rug tips
Why the Toros Range Looks Different from Every Angle – And Why That’s a Good Thing
Why Every Rug Needs a Goochy Grip: The Unsung Hero of Home Comfort
Why Don’t Rugs Have Tog Ratings?
Shop all turkish rugs
why does the toros range look different colours?
A viscose-acrylic rug can appear to change color due to several factors related to the materials, light, and how the fibers interact with their surroundings:
Viscose and acrylic fibers have different reflectivity properties. Viscose tends to have a shiny, silky surface, while acrylic can have a more matte finish. This difference in how light is reflected can make the rug appear to change colors under different lighting conditions or from different angles.
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Why choose Gooch for Luxury Rugs?
With over 60 years of experience, Gooch Luxury Rugs is a leading name in the UK for luxury rugs that combine exceptional quality, ethical sourcing, and timeless design.
Founded in 2003, but built on a family legacy that spans decades, Gooch Luxury Rugs prides itself on offering beautiful, hand-crafted rugs made from the finest materials sourced from across the globe. Every rug in our collection is a reflection of our commitment to superior craftsmanship, authenticity, and long-lasting style.
Our curated range includes traditional oriental rugs, modern luxury rugs, and intricately woven Turkish rugs – each piece carefully selected for its unique design, heritage, and quality. Whether you’re looking for bold cultural expression or understated elegance, we offer something to suit every space and aesthetic.
We work closely with skilled global artisans and regularly visit our suppliers to ensure ethical and fair working conditions at every stage of a rug’s journey. Every piece is meticulously inspected to ensure it meets our highest standards for quality, sustainability, and design integrity.
At Gooch Luxury, we offer more than just exceptional rugs – we provide a personalised, seamless customer experience. From expert guidance in choosing the perfect rug for your home, to detailed care instructions and thoughtful delivery, our team is here to support you every step of the way.
Whether you're looking to transform your living room, add warmth to a bedroom, or invest in a timeless centrepiece, our collection of luxury rugs offers something truly special.
Experience the difference with Gooch – crafted with care, loved for generations.