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Rug Care

With the correct care the rugs can look as good as new for years. Different fibers sometimes require different approaches when it comes to cleaning, but there are some common rules for any rug.

Gooch want you to get the absolute best from your new rug and if you follow our simple care instructions, we guarantee you will get many years of enjoyment from your purchase. 

We always recommend a no shoes policy on your rug and ensuring you have a good quality door mat which will help prevent dirt from entering the house.


Sometimes very slight color variations occur across dye lots so the color of handmade rugs may be marginally different from samples.

Wear and Fading

Rugs are subject to wear and tear over time and can become faded if exposed to direct sunlight. They should be rotated every six months to minimize this.


As rugs are shipped in a sealed bag, odors from dyes and fibers can accumulate over time. This odor will naturally dissipate over time when the rug is removed from its bag.

Shedding & Sprouting

New rugs often shed loose fibers as a natural part of the wearing in process. This will stop with time, particularly after they have been vacuumed a few times.
Some rugs are more prone to shedding than others. Some loose, long fibers, known as “sprouts” may appear above the surface of the rug and can be trimmed with scissors to even the pile.

Expect shedding to occur within the first 3 to 6 months, it will diminish over time.

Rug Storage

Proper storage of rugs is important to prolong their lifespan and prevent them from becoming damaged over time. Ideally, the rug should first be thoroughly cleaned and dried before being rolled up and left in a cool, dry, dark space. Climate-controlled spaces are preferable to prevent fluctuations in temperature and humidity that can damage rugs.


When a new rug is delivered it may show some creases from being folded for shipping. These will disappear after the rug has been laid flat for some time. Rolling the rug with the pile facing outwards and leaving it like that overnight will speed up the process.

Never fold the rug. Store your rug by rolling its front side out and if possible, wrap rugs in plastic or fabric before storage.


Regular vacuuming is important to keep rugs in top condition. It helps to remove any surface dirt before it can be ground into the fibers and prevents discoloration and staining with time. Use suction vacuum only, avoid rotating brushes which could damage your rug. Please do not vacuum fringes. Blot spills with a clean and absorbent cloth. Do not rub or use detergents or cleaning products.


Blot any spills with a clean, dry cloth. Do not rub. We do not recommend to use any harsh detergents. Natural fibres may shed. This will reduce over time, and shouldn’t affect your rug’s lifespan or performance.

Goochy Grip

On some surfaces, rugs may shift or bunch up slightly when they are walked on. Using a Goochy Grip between the rug and floor prevents this from happening by providing extra grip between the two surfaces. As an added benefit, their padding also provides extra protection against everyday wear, adds extra padding and insulates sound, extending the life of the rug and increasing comfort underfoot.