Preserving the beauty and longevity of your rug is straightforward with these essential care instructions:
• Professional Cleaning: Maintain your rug's brilliance with specialist cleaning services.
• Vacuuming: Safeguard your rug's integrity by using a suction vacuum only. Avoid rotating brushes, which could potentially damage the delicate fibers. Protect the fringes from the vacuum's reach.
• Spills and Stains: In case of spills, delicately blot them with a clean, absorbent cloth. Refrain from rubbing or resorting to harsh detergents.
• Protect: For added protection against movement and colour transfer, we recommend using rug hold underlay.

100% Wool

We offer Free UK delivery on all orders delivered between Monday to Friday. Saturday delivery is available but there is a charge for this option.

A member of the team will contact you within 3 working days (Monday to Friday) to arrange a suitable day for delivery.

We offer a fantastic returns policy! If the item is not right, we charge a collection fee of £20. All returns delivery charges must be covered by the customer using tracked delivery if returning, within 14 days of receipt.

The returned Item must arrive in its original packaging and not damaged in any way.
Once your returned item has been received, a full refund will be processed less delivery costs. The refund will be processed within 7 working days and always to the original payment method.

If you bought the item online, please have your order number ready.

In the event of a manufacturing fault, please contact the office on 01908 569200.

Embrace the artistic fusion of tradition and contemporary style with our Pictorial Hand-Knotted Wool Rug. Crafted with dedication by the Hazara tribe, renowned for their exquisite craftsmanship in central and Northern Afghanistan, this collection marries heritage and modernity in every fiber.

Discover the Pictorial Collection:

The Pictorial collection seamlessly blends the timeless essence of traditional designs with a modern twist. Our journey into producing this collection began in 2010, aiming to capture the soul of Afghan heritage with a touch of innovation. These rugs draw inspiration from the Khurjeen design, reflecting a harmonious blend of old and new.

Our commitment to authenticity shines through in the materials we use. Afghan Ghazni Wool, hand-spun with care, forms the heart of these rugs. To infuse rich and vibrant colours, we employ natural vegetable dyes derived from Walnuts, pomegranates, root plants, and saffron. This meticulous process ensures each rug carries the warm hues of tradition.

Crafted with Precision: Every rug in the Pictorial collection undergoes a journey of dedication. Hand-knotted onto a cotton warp base in Afghanistan, these rugs are then transported to Pakistan for expert finishing, which includes washing and trimming, ensuring absolute comfort.

Elegant and Impactful:

Meticulously crafted from 100% wool, Our Pictorial luxury rug offers a perfect blend of elegance and environmental responsibility. These rugs grace your living space with comfort and natural flame resistance while contributing to a sustainable future, free from microplastics.

But your choice transcends the boundaries of your home. It creates a meaningful ripple effect, empowering weaving families in underserved areas, preserving traditional skills passed down through generations, and fostering community development. 

With fair trade practices, cultural heritage preservation, and a deep commitment to sustainability, each thread in these rugs embodies positive change.

Elevate your living space with the timeless allure of our Pictorial Hand-Knotted Wool Rug, where tradition meets contemporary elegance.

Cotton

Just as with everything else in life, a rug begins with a good foundation. A rug foundation refers to the base or primary structure of the rug that provides support and stability to the entire piece. It serves as the canvas onto which the decorative elements of the rug are added. The rug foundation is crucial for the overall durability and longevity of the rug.

Warp: The warp is the vertical set of yarns or threads that run the length of the rug from the top to the bottom. These yarns are usually tightly stretched on a loom before the rug weaving process begins. The number and spacing of the warp threads determine the density and fineness of the rug’s construction.

Weft: The weft is the horizontal set of yarns or threads that run across the width of the rug, from side to side. These weft threads are woven over and under the warp threads to create the structure of the rug. Weft threads can be inserted using a shuttle or by hand, depending on the weaving technique.

The combination of warp and weft creates the foundation of
the rug. Once the foundation is established, the decorative elements, such as the pile (in pile-woven rugs) or patterns (in flat-woven rugs), are added. In pile-woven rugs, the pile is formed by knotting or looping yarns around the warp threads, creating a raised surface. In flat-woven rugs, patterns are created by weaving different coloured weft threads in specific patterns.

The rug foundation, being the structural base, plays a crucial role in determining the overall strength, texture, and appearance
of the finished rug. It is an essential aspect of rug making that contributes to the artistry and functionality of the final product.

In 1 sqm of a Pictorial rug, there would be around 140,000 + knots

Click Here for more information on knot counts and how these are calculated.

A true individual rug, is one of a kind, unique piece. The weavers will have a pattern to follow but each person has their own signature meaning no two are the same. Each piece is carefully selected by the Gooch Oriental team to ensure it's authenticity, quality and finish. Each one is knotted by hand, an intricate process using traditional hand knotting techniques. As such, no two pieces are the same, meaning you can add an authentic and unique piece of crafted design into your home, whilst supporting this heritage industry.