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A little bit of History

Jonathan's father, John Gooch Senior, worked within the Rug Industry since the age of 16 so, with Jonathan having been brought up around the industry his whole life, it seemed like a natural progression that he would follow in his father's footsteps. 

Having worked alongside his father at China Carpets, Jonathan Gooch went on to launch his own company Gooch Oriental in 2003.  He began sourcing wool and silk rugs in China, Pakistan and India, bringing to market beautiful hand crafted styles which were sold into leading high street and independent retailers.

With its sourcing capabilities, The Gooch Brand rapidly developed to encompass wool and silk high-end hand knotted rugs from Nepal, high-end Turkish weaves and expanded its sourcing routes into the Middle East to deliver unique traditional and tribal rugs.

Although John Gooch Senior retired in 2018 at the age of 80, he is still involved in the business.


A few questions for Jonathan Gooch.

Who are you?

Born in 1972, I have been married to the beautiful Claire Gooch for over 20 years and we have 2 gorgeous grown up children together, Charlotte and William.

What you love most about Gooch:

We are a small team that are driven by perfection and always go the extra mile. The loyalty of my team is second to none and I am so proud that 20 years since the business started, the same people who started with me are still here now - however clichéd it may sound, we are definitely more like a family.

What are you known for in the office:

My No. 1 quotation "Anything is possible if you put your mind to it!"

Also, as a very keen golfer I can often be found practicing my swing or throwing a golf ball up and down to help me concentrate!

What countries have you visited when purchasing for the business?

China, Pakistan, India, Turkey, Nepal & Iran. You can see some pictures of my travels with our wonderful suppliers below...