{"title":"Timeless","description":"\u003cp\u003eStart the year surrounded by thoughtful design. Timeless rugs, crafted with care, created to be lived with and loved.\u003c\/p\u003e","products":[{"product_id":"zeya-ivory","title":"Zeya Ivory Rug","description":"\u003cp class=\"f-c-secondary\"\u003eCare instructions: Vacuum regularly, using the nozzle and suction only. Rotating brushes may damage the fibres and the lifespan of your rug. Blot any spills with a clean, dry cloth. Do not rub. We do not recommend to use any harsh detergents. Natural fibres may shed. This will reduce over time, and shouldn’t affect your rug’s lifespan or performance.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe recommend using a Goochy Grip. This will help to prevent your rug from moving underfoot and protects against colour transfer to the floor.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eSizes Available: 1.80X1.20M\u003c\/p\u003e\n\u003cp\u003e Material:\u003cspan\u003e Wool \u0026amp; Viscose Blend\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e Rug Construction: Hand Woven\u003c\/p\u003e\n\u003cp\u003e Country Of Origin: India\u003c\/p\u003e","brand":"Luxury Rugs","offers":[{"title":"Ivory \/ 1.80m x 1.20m","offer_id":29598967824429,"sku":"ZEYAIVORY180","price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/products\/ZEYAIVORY.jpg?v=1604001086"},{"product_id":"sahara-red","title":"Sahara Red Rug","description":"\u003cp class=\"\" data-end=\"405\" data-start=\"172\"\u003eDiscover the artisanal charm of the Sahara Rug — a beautifully handloom-woven piece made from 100% pure wool. Rich in texture and timeless in design, this collection brings warmth, depth, and natural elegance to any living space.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"727\" data-start=\"407\"\u003eEach rug in the Sahara range is crafted using traditional handloom techniques, creating a subtly textured finish that feels both organic and refined. The natural wool fibers offer exceptional durability and a soft, comfortable underfoot feel, making these rugs a practical and stylish addition to everyday interiors.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"995\" data-start=\"729\"\u003eAvailable in a vibrant yet earthy palette — from golden Mustard and cool Slate to bold Red, deep Indigo, warm Mocha, soft Rose Pink, and bright Turquoise — the Sahara range allows you to make a statement or keep things grounded, depending on your mood and style.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"1319\" data-start=\"997\"\u003e\u003cstrong data-end=\"1010\" data-start=\"997\"\u003eMaterial:\u003c\/strong\u003e 100% Wool for natural softness, warmth, and durability\u003cbr data-end=\"1068\" data-start=\"1065\"\u003e\u003cstrong data-end=\"1085\" data-start=\"1068\"\u003eConstruction:\u003c\/strong\u003e Handloom-woven for a rich, artisanal texture\u003cbr data-end=\"1133\" data-start=\"1130\"\u003e\u003cstrong data-end=\"1151\" data-start=\"1133\"\u003eColor Palette:\u003c\/strong\u003e Mustard, Slate, Red, Indigo, Mocha, Rose Pink, Turquoise\u003cbr data-end=\"1211\" data-start=\"1208\"\u003e\u003cstrong data-end=\"1225\" data-start=\"1211\"\u003eIdeal For:\u003c\/strong\u003e Living rooms, bedrooms, relaxed lounge spaces, or layered under furniture for added texture\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"1449\" data-start=\"1321\"\u003e\u003cstrong data-end=\"1449\" data-start=\"1321\"\u003eBring home the Sahara Rug — where natural material meets hand-crafted artistry in a palette inspired by earth, sky, and sun.\u003c\/strong\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCare Instructions:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eRegularly vacuum with a suction-only setting to maintain appearance and remove dust.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eBlot spills immediately with a clean, dry cloth – avoid rubbing.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eProfessional cleaning recommended for deep cleaning.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eAvoid exposure to direct sunlight for prolonged periods to prevent fading.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eRotate periodically to ensure even wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cb id=\"docs-internal-guid-3854b328-7fff-5640-6737-265f01a29b78\"\u003e\u003cspan\u003eWe recommend using a \u003ca href=\"https:\/\/www.goochluxuryrugs.com\/products\/goochy-grip\" title=\"Goochy Grip\"\u003eGoochy Grip\u003c\/a\u003e. This will help to prevent your rug from moving underfoot and protects against colour transfer to the floor.\u003c\/span\u003e\u003c\/b\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eColours in rugs can appear differently depending on the screen you are viewing them on. Variations in display technology, brightness, contrast, and colour calibration can make a rug’s hues look more vibrant, muted, warmer, or cooler than they actually are. Additionally, different devices—such as smartphones, tablets, and computer monitors—may show slight variations in tone and depth. To get the most accurate representation of a rug’s colour, we recommend viewing it in natural lighting when possible and referring to detailed product descriptions for guidance.\u003c\/p\u003e","brand":"Luxury Rugs","offers":[{"title":"Red \/ 1.50m x 0.90m - 4KG","offer_id":37040691118241,"sku":"SAHARED150X90","price":41.99,"currency_code":"GBP","in_stock":false},{"title":"Red \/ 1.80m x 1.20m - 6KG","offer_id":29607932166189,"sku":"SAHARED180X120","price":67.99,"currency_code":"GBP","in_stock":false},{"title":"Red \/ 2.30m x 1.60m - 10KG","offer_id":29607932198957,"sku":"SAHARED230X160","price":114.99,"currency_code":"GBP","in_stock":true},{"title":"Red \/ 3.00m x 2.00m - 13KG","offer_id":29607932231725,"sku":"SAHARED300X200","price":185.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/products\/Sahara-Red.jpg?v=1603309771"},{"product_id":"cow-hide-light","title":"Cow Hide Light Rug","description":"\u003cp data-start=\"187\" data-end=\"469\" class=\"\"\u003eAdd bold character and organic texture to your space with our premium Cowhide Rugs — each one a unique work of nature. Sourced as a by-product of the farming industry, these hides are ethically and sustainably obtained, transforming natural materials into timeless home accents.\u003c\/p\u003e\n\u003cp data-start=\"471\" data-end=\"749\" class=\"\"\u003eNo two hides are alike. Each piece showcases its own individual pattern, markings, and tone variations — from warm caramels and deep chocolates to soft creams and striking black-and-white contrasts. These natural differences are what make every rug completely one-of-a-kind.\u003c\/p\u003e\n\u003cp data-start=\"751\" data-end=\"928\" class=\"\"\u003ePerfect for layering over carpets, anchoring furniture, or adding contrast to minimalist spaces, cowhide rugs bring a touch of rustic elegance and rugged beauty to any room.\u003c\/p\u003e\n\u003cp data-start=\"930\" data-end=\"1083\" class=\"\"\u003e\u003cstrong data-start=\"930\" data-end=\"946\"\u003ePlease note:\u003c\/strong\u003e As this is a natural product, \u003cstrong data-start=\"977\" data-end=\"1014\"\u003ecolour, shape, and size will vary\u003c\/strong\u003e slightly from piece to piece.\u003cbr data-start=\"1044\" data-end=\"1047\"\u003e\u003cstrong data-start=\"1047\" data-end=\"1068\"\u003eApproximate size:\u003c\/strong\u003e 230 x 160 cm\u003c\/p\u003e\n\u003cp data-start=\"1085\" data-end=\"1349\" class=\"\"\u003e\u003cstrong data-start=\"1085\" data-end=\"1098\"\u003eMaterial:\u003c\/strong\u003e 100% natural cowhide\u003cbr data-start=\"1119\" data-end=\"1122\"\u003e\u003cstrong data-start=\"1122\" data-end=\"1133\"\u003eOrigin:\u003c\/strong\u003e By-product of the farming industry\u003cbr data-start=\"1168\" data-end=\"1171\"\u003e\u003cstrong data-start=\"1171\" data-end=\"1182\"\u003eDesign:\u003c\/strong\u003e Each rug features a one-of-a-kind natural pattern and texture\u003cbr data-start=\"1244\" data-end=\"1247\"\u003e\u003cstrong data-start=\"1247\" data-end=\"1261\"\u003eIdeal For:\u003c\/strong\u003e Living rooms, reading nooks, bedrooms, offices, or as a statement under coffee tables\u003c\/p\u003e\n\u003cp data-start=\"1351\" data-end=\"1488\" class=\"\"\u003eCelebrate the beauty of individuality with a Cowhide Rug — a natural piece that brings authenticity, style, and story into your home.\u003c\/p\u003e","brand":"Luxury Rugs","offers":[{"title":"Light \/ 2.30m x 1.60m","offer_id":29625114492973,"sku":"COWHIDELIGHT230","price":289.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/products\/Cow_Hide_Light.jpg?v=1564649219"},{"product_id":"cow-hide-stripe-natural","title":"Cow Hide Stripe Natural Rug","description":"\u003cp style=\"color: #000000; font-family: \u0026amp;quot; helvetica neue\u0026amp;quot;,helvetica,arial,sans-serif; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 1.4; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px; margin: 0px 0px 1em 0px;\"\u003e\u003cspan\u003ePlease note, this is a natural product and there will be some colour and size variance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"color: #000000; font-family: \u0026amp;quot; helvetica neue\u0026amp;quot;,helvetica,arial,sans-serif; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 1.4; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px; margin: 0px 0px 1em 0px;\"\u003eCare instructions: Vacuum regularly, using the nozzle and suction only. Rotating brushes may damage the fibres and the lifespan of your rug. Blot any spills with a clean, dry cloth. Do not rub. We do not recommend to use any harsh detergents. Natural fibres may shed. This will reduce over time, and shouldn’t affect your rug’s lifespan or performance.\u003c\/p\u003e\n\u003cp style=\"color: #000000; font-family: \u0026amp;quot; helvetica neue\u0026amp;quot;,helvetica,arial,sans-serif; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 1.4; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px; margin: 0px 0px 1em 0px;\"\u003eWe recommend using a Goochy Grip. This will help to prevent your rug from moving underfoot and protects against colour transfer to the floor.\u003c\/p\u003e\n\u003cp style=\"color: #000000; font-family: \u0026amp;quot; helvetica neue\u0026amp;quot;,helvetica,arial,sans-serif; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 1.4; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px; margin: 0px 0px 1em 0px;\"\u003eSizes Available: 1.80X1.20M, 3.00X2.00M\u003c\/p\u003e\n\u003cp style=\"color: #000000; font-family: \u0026amp;quot; helvetica neue\u0026amp;quot;,helvetica,arial,sans-serif; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 1.4; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px; margin: 0px 0px 1em 0px;\"\u003eMaterial: Natural Product with Felt Backing\u003c\/p\u003e\n\u003cp style=\"color: #000000; font-family: \u0026amp;quot; helvetica neue\u0026amp;quot;,helvetica,arial,sans-serif; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 1.4; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px; margin: 0px 0px 1em 0px;\"\u003eRug Construction: Natural\u003c\/p\u003e\n\u003cp style=\"color: #000000; font-family: \u0026amp;quot; helvetica neue\u0026amp;quot;,helvetica,arial,sans-serif; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 1.4; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px; margin: 0px 0px 1em 0px;\"\u003eCountry Of Origin: India\u003c\/p\u003e","brand":"Luxury Rugs","offers":[{"title":"Stripe Natural \/ 1.80m x 1.20m","offer_id":42620775825626,"sku":"COWHIDESTRIPENAT180","price":164.99,"currency_code":"GBP","in_stock":true},{"title":"Stripe Natural \/ 3.00m x 2.00m","offer_id":29625162694701,"sku":"COWHIDESTRIPENAT300","price":400.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/products\/Cow_Tile_Stripe_Natural_2.jpg?v=1599855731"},{"product_id":"cow-hide-chevron-natural","title":"Cow Hide Chevron Natural Rug","description":"\u003cp\u003e\u003cspan\u003ePlease note, this is a natural product and there will be some colour and size variance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eCare instructions: Vacuum regularly, using the nozzle and suction only. Rotating brushes may damage the fibres and the lifespan of your rug. Blot any spills with a clean, dry cloth. Do not rub. We do not recommend to use any harsh detergents. Natural fibres may shed. This will reduce over time, and shouldn’t affect your rug’s lifespan or performance.\u003c\/p\u003e\n\u003cp style=\"color: #000000; font-family: \u0026amp;quot; helvetica neue\u0026amp;quot;,helvetica,arial,sans-serif; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 1.4; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px; margin: 0px 0px 1em 0px;\"\u003eWe recommend using a Goochy Grip. This will help to prevent your rug from moving underfoot and protects against colour transfer to the floor.\u003c\/p\u003e\n\u003cp style=\"color: #000000; font-family: \u0026amp;quot; helvetica neue\u0026amp;quot;,helvetica,arial,sans-serif; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 1.4; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px; margin: 0px 0px 1em 0px;\"\u003eSizes Available: 1.80X1.20M, 2.40X1.70M\u003c\/p\u003e\n\u003cp style=\"color: #000000; font-family: \u0026amp;quot; helvetica neue\u0026amp;quot;,helvetica,arial,sans-serif; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 1.4; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px; margin: 0px 0px 1em 0px;\"\u003eMaterial: Natural Product with Felt Backing\u003c\/p\u003e\n\u003cp style=\"color: #000000; font-family: \u0026amp;quot; helvetica neue\u0026amp;quot;,helvetica,arial,sans-serif; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 1.4; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px; margin: 0px 0px 1em 0px;\"\u003eRug Construction: Natural\u003c\/p\u003e\n\u003cp style=\"color: #000000; font-family: \u0026amp;quot; helvetica neue\u0026amp;quot;,helvetica,arial,sans-serif; font-size: 15px; font-style: normal; font-variant: normal; font-weight: 400; letter-spacing: normal; line-height: 1.4; orphans: 2; text-align: left; text-decoration: none; text-indent: 0px; text-transform: none; -webkit-text-stroke-width: 0px; white-space: normal; word-spacing: 0px; margin: 0px 0px 1em 0px;\"\u003eCountry Of Origin: India\u003c\/p\u003e","brand":"Luxury Rugs","offers":[{"title":"Chevron Natural \/ 1.80m x 1.20m","offer_id":42620772679898,"sku":"COWHIDECHEVNAT180","price":164.99,"currency_code":"GBP","in_stock":true},{"title":"Chevron Natural \/ 2.40m x 1.70m","offer_id":29625202868269,"sku":"COWHIDECHEVNAT240","price":289.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/products\/Cow_Tile_Cheveron_Natural_2.jpg?v=1697805306"},{"product_id":"bokhara-beige-individual","title":"Bokhara Beige Rug","description":"\u003cp\u003eBokhara Rugs - Refined Elegance, Timeless Appeal\u003c\/p\u003e\n\u003cp\u003eIntroduce a touch of luxury and tradition to your space with our exquisite Bokhara rugs, renowned for their fine craftsmanship, silky texture, and iconic repeating motifs. Originally woven by Turkmen tribes and now expertly hand-knotted in Pakistan and Afghanistan, these rugs are loved for their soft pile and classic, symmetrical designs.\u003c\/p\u003e\n\u003cp\u003eEach rug is crafted from hand-spun wool, creating a velvety finish and exceptional durability. The hallmark of Bokhara design lies in its \"gul\" motifs-octagonal or diamond-shaped emblems that represent tribal identity-often arranged in rows across the rug's field. A variation of these, known as \"Elephant's Foot\" guls, features a bolder, squared shape and is a signature element of this timeless style.\u003c\/p\u003e\n\u003cp\u003eWoven in rich jewel tones like deep reds, rusts, ivory, and navy, Bokhara rugs add elegance and warmth to any interior. Perfect for formal spaces or to elevate casual settings, these rugs bring a sense of heritage, balance, and understated luxury to your home.\u003c\/p\u003e","brand":"Oriental Rugs","offers":[{"title":"0.92m x 0.62m","offer_id":32907695456301,"sku":"BOKBGE092X062","price":110.0,"currency_code":"GBP","in_stock":true},{"title":"1.55m x 0.95m","offer_id":32907695489069,"sku":"BOKBGE155X095","price":280.0,"currency_code":"GBP","in_stock":false},{"title":"1.85m x 0.62m","offer_id":32907695521837,"sku":"BOKBGE185X062","price":220.0,"currency_code":"GBP","in_stock":true},{"title":"1.85m x 1.25m","offer_id":32907695554605,"sku":"BOKBGE185X125","price":450.0,"currency_code":"GBP","in_stock":true},{"title":"2.45m x 1.55m","offer_id":32907695587373,"sku":"BOKBGE245X155","price":775.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/products\/BokharaCream.jpg?v=1744812368"},{"product_id":"goochy2-taupe","title":"Goochy2 Taupe Rug","description":"\u003cp class=\"f-c-secondary\"\u003eCare instructions: Vacuum regularly, using the nozzle and suction only. Rotating brushes may damage the fibres and the lifespan of your rug. Blot any spills with a clean, dry cloth. Do not rub. We do not recommend to use any harsh detergents. Natural fibres may shed. This will reduce over time, and shouldn’t affect your rug’s lifespan or performance.\u003c\/p\u003e\n\u003cp\u003eWe recommend using a Goochy Grip. This will help to prevent your rug from moving underfoot and protects against colour transfer to the floor.\u003c\/p\u003e\n\u003cp\u003eSizes Available: 1.40 X 1.40M\u003c\/p\u003e\n\u003cp\u003eMaterial: 100% Wool\u003c\/p\u003e\n\u003cp\u003eRug Construction: Hand Tufted\u003c\/p\u003e\n\u003cp\u003eCountry Of Origin: India\u003c\/p\u003e","brand":"Sample","offers":[{"title":"1.40m x 1.40m","offer_id":35921267916961,"sku":"GOOCHY2TPE140X140","price":99.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/products\/Goochy2Taupe.jpg?v=1603696803"},{"product_id":"colore-natural","title":"Colore Distressed Natural Rug","description":"\u003cp class=\"\" data-end=\"487\" data-start=\"110\"\u003eIndulge in refined luxury with the Colore Area Rug — where elegant texture meets contemporary sophistication. Woven with meticulous precision, this machine-made rug showcases a beautifully distressed finish that shifts in tone and depth with every change in lighting and pile movement. The result is a sophisticated surface that feels alive, dynamic, and effortlessly chic.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"723\" data-start=\"489\"\u003eAvailable in a curated range of rich, modern tones — including bold Claret, radiant Coral, deep Midnight, golden Mustard, soft Neutral, and serene Sky Blue — the Colore Rug adds both a tactile and visual statement to any interior.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"1064\" data-start=\"725\"\u003eCrafted from a premium blend of viscose and polyester, it offers a silky-smooth touch with a lustrous sheen that captures and reflects the light, elevating even the most minimal spaces. Its low pile and flowing texture make it the perfect centerpiece for living rooms, bedrooms, or home offices seeking comfort with contemporary style.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"1398\" data-start=\"1066\"\u003e\u003cstrong data-end=\"1079\" data-start=\"1066\"\u003eMaterial:\u003c\/strong\u003e 50% Viscose, 50% Polyester for a soft, durable feel with a luxurious sheen\u003cbr data-end=\"1157\" data-start=\"1154\"\u003e\u003cstrong data-end=\"1168\" data-start=\"1157\"\u003eDesign:\u003c\/strong\u003e Contemporary distressed look with tone-shifting texture\u003cbr data-end=\"1227\" data-start=\"1224\"\u003e\u003cstrong data-end=\"1245\" data-start=\"1227\"\u003eColor Palette:\u003c\/strong\u003e Claret, Coral, Midnight, Mustard, Neutral, Sky Blue\u003cbr data-end=\"1300\" data-start=\"1297\"\u003e\u003cstrong data-end=\"1314\" data-start=\"1300\"\u003eIdeal For:\u003c\/strong\u003e Sophisticated living rooms, serene bedrooms, stylish offices, or refined hallways\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"1540\" data-start=\"1400\"\u003e\u003cstrong data-end=\"487\" data-start=\"110\"\u003eDiscover the beauty of movement, light, and modern design with the Colore Area Rug — an effortlessly luxurious foundation for your home.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCare Instructions:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eRegularly vacuum with a suction-only setting to maintain appearance and remove dust.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eBlot spills immediately with a clean, dry cloth – avoid rubbing.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eProfessional cleaning recommended for deep cleaning.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eAvoid exposure to direct sunlight for prolonged periods to prevent fading.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eRotate periodically to ensure even wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cb id=\"docs-internal-guid-3854b328-7fff-5640-6737-265f01a29b78\"\u003e\u003cspan\u003eWe recommend using a \u003ca title=\"Goochy Grip\" href=\"https:\/\/www.goochluxuryrugs.com\/products\/goochy-grip\"\u003eGoochy Grip\u003c\/a\u003e. This will help to prevent your rug from moving underfoot and protects against colour transfer to the floor.\u003c\/span\u003e\u003c\/b\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eColours in rugs can appear differently depending on the screen you are viewing them on. Variations in display technology, brightness, contrast, and colour calibration can make a rug’s hues look more vibrant, muted, warmer, or cooler than they actually are. Additionally, different devices—such as smartphones, tablets, and computer monitors—may show slight variations in tone and depth. To get the most accurate representation of a rug’s colour, we recommend viewing it in natural lighting when possible and referring to detailed product descriptions for guidance.\u003c\/p\u003e","brand":"Turkish Rugs","offers":[{"title":"Natural \/ 1.80m x 1.20m - 5KG","offer_id":44103519568090,"sku":"COLORENAT180","price":125.0,"currency_code":"GBP","in_stock":true},{"title":"Natural \/ 2.30m x 1.60m - 8KG","offer_id":44103519600858,"sku":"COLORENAT230","price":200.0,"currency_code":"GBP","in_stock":false},{"title":"Natural \/ 2.90m x 2.00m - 12KG","offer_id":44103519633626,"sku":"COLORENAT290","price":300.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/products\/image00014.jpg?v=1604002394"},{"product_id":"colore-claret","title":"Colore Distressed Claret Rug","description":"\u003cp class=\"\" data-end=\"487\" data-start=\"110\"\u003eIndulge in refined luxury with the Colore Area Rug — where elegant texture meets contemporary sophistication. Woven with meticulous precision, this machine-made rug showcases a beautifully distressed finish that shifts in tone and depth with every change in lighting and pile movement. The result is a sophisticated surface that feels alive, dynamic, and effortlessly chic.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"723\" data-start=\"489\"\u003eAvailable in a curated range of rich, modern tones — including bold Claret, radiant Coral, deep Midnight, golden Mustard, soft Neutral, and serene Sky Blue — the Colore Rug adds both a tactile and visual statement to any interior.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"1064\" data-start=\"725\"\u003eCrafted from a premium blend of viscose and polyester, it offers a silky-smooth touch with a lustrous sheen that captures and reflects the light, elevating even the most minimal spaces. Its low pile and flowing texture make it the perfect centerpiece for living rooms, bedrooms, or home offices seeking comfort with contemporary style.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"1398\" data-start=\"1066\"\u003e\u003cstrong data-end=\"1079\" data-start=\"1066\"\u003eMaterial:\u003c\/strong\u003e 50% Viscose, 50% Polyester for a soft, durable feel with a luxurious sheen\u003cbr data-end=\"1157\" data-start=\"1154\"\u003e\u003cstrong data-end=\"1168\" data-start=\"1157\"\u003eDesign:\u003c\/strong\u003e Contemporary distressed look with tone-shifting texture\u003cbr data-end=\"1227\" data-start=\"1224\"\u003e\u003cstrong data-end=\"1245\" data-start=\"1227\"\u003eColor Palette:\u003c\/strong\u003e Claret, Coral, Midnight, Mustard, Neutral, Sky Blue\u003cbr data-end=\"1300\" data-start=\"1297\"\u003e\u003cstrong data-end=\"1314\" data-start=\"1300\"\u003eIdeal For:\u003c\/strong\u003e Sophisticated living rooms, serene bedrooms, stylish offices, or refined hallways\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"1540\" data-start=\"1400\"\u003e\u003cstrong data-end=\"487\" data-start=\"110\"\u003eDiscover the beauty of movement, light, and modern design with the Colore Area Rug — an effortlessly luxurious foundation for your home.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCare Instructions:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eRegularly vacuum with a suction-only setting to maintain appearance and remove dust.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eBlot spills immediately with a clean, dry cloth – avoid rubbing.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eProfessional cleaning recommended for deep cleaning.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eAvoid exposure to direct sunlight for prolonged periods to prevent fading.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eRotate periodically to ensure even wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cb id=\"docs-internal-guid-3854b328-7fff-5640-6737-265f01a29b78\"\u003e\u003cspan\u003eWe recommend using a \u003ca title=\"Goochy Grip\" href=\"https:\/\/www.goochluxuryrugs.com\/products\/goochy-grip\"\u003eGoochy Grip\u003c\/a\u003e. This will help to prevent your rug from moving underfoot and protects against colour transfer to the floor.\u003c\/span\u003e\u003c\/b\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eColours in rugs can appear differently depending on the screen you are viewing them on. Variations in display technology, brightness, contrast, and colour calibration can make a rug’s hues look more vibrant, muted, warmer, or cooler than they actually are. Additionally, different devices—such as smartphones, tablets, and computer monitors—may show slight variations in tone and depth. To get the most accurate representation of a rug’s colour, we recommend viewing it in natural lighting when possible and referring to detailed product descriptions for guidance.\u003c\/p\u003e","brand":"Turkish Rugs","offers":[{"title":"Red \/ 1.80m x 1.20m - 5KG","offer_id":44103519076570,"sku":"COLORECLAR180","price":125.0,"currency_code":"GBP","in_stock":false},{"title":"Red \/ 2.30m x 1.60m - 8KG","offer_id":44103519109338,"sku":"COLORECLAR230","price":200.0,"currency_code":"GBP","in_stock":true},{"title":"Red \/ 2.90m x 2.00m - 12KG","offer_id":44103519142106,"sku":"COLORECLAR290","price":300.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/products\/ColoreClaret.jpg?v=1604001920"},{"product_id":"natural-gabbeh-pc-43118-1-90-x-0-72","title":"Natural Gabbeh Rug PC 43118 - 1.90m X 0.72m","description":"\u003cp\u003eNatural Gabbeh Rugs - Organic Texture, Tribal Warmth\u003c\/p\u003e\n\u003cp\u003eEmbrace simplicity and soul with our Natural Gabbeh rugs, celebrated for their thick, luxurious pile, earthy tones, and authentic tribal charm. Originating from the nomadic Qashqai and Lori tribes of Iran, these rugs are now hand-knotted by skilled artisans in Afghanistan using un-dyed, hand-spun wool, highlighting the beauty of natural materials and minimal design.\u003c\/p\u003e\n\u003cp\u003eEach Gabbeh rug features a plush, high-pile texture that offers exceptional comfort underfoot, making them ideal for cosy living spaces and relaxed interiors. The designs are often minimalist, with subtle stripes, blocks of colour, or scattered tribal motifs like animals, trees, or simple geometric forms-each carrying symbolic meaning and a connection to rural life.\u003c\/p\u003e\n\u003cp\u003eWith a palette rooted in nature-warm creams, stone greys, charcoal browns, and soft beiges-Natural Gabbeh rugs bring a calming, grounding energy to any space. Their organic look pairs beautifully with contemporary, rustic, and Scandinavian-inspired interiors.\u003c\/p\u003e\n\u003cp\u003eThese rugs are more than just floor coverings-they are woven expressions of culture, comfort, and craftsmanship, perfect for homes that value authenticity and natural elegance.\u003c\/p\u003e","brand":"Oriental Rugs","offers":[{"title":"Default Title","offer_id":36939373412513,"sku":"43118","price":315.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/products\/43119.jpg?v=1744812365"},{"product_id":"natural-gabbeh-pc-43119-1-91-x-0-74","title":"Natural Gabbeh Rug PC 43119 - 1.91m X 0.74m","description":"\u003cp\u003eNatural Gabbeh Rugs - Organic Texture, Tribal Warmth\u003c\/p\u003e\n\u003cp\u003eEmbrace simplicity and soul with our Natural Gabbeh rugs, celebrated for their thick, luxurious pile, earthy tones, and authentic tribal charm. Originating from the nomadic Qashqai and Lori tribes of Iran, these rugs are now hand-knotted by skilled artisans in Afghanistan using un-dyed, hand-spun wool, highlighting the beauty of natural materials and minimal design.\u003c\/p\u003e\n\u003cp\u003eEach Gabbeh rug features a plush, high-pile texture that offers exceptional comfort underfoot, making them ideal for cosy living spaces and relaxed interiors. The designs are often minimalist, with subtle stripes, blocks of colour, or scattered tribal motifs like animals, trees, or simple geometric forms-each carrying symbolic meaning and a connection to rural life.\u003c\/p\u003e\n\u003cp\u003eWith a palette rooted in nature-warm creams, stone greys, charcoal browns, and soft beiges-Natural Gabbeh rugs bring a calming, grounding energy to any space. Their organic look pairs beautifully with contemporary, rustic, and Scandinavian-inspired interiors.\u003c\/p\u003e\n\u003cp\u003eThese rugs are more than just floor coverings-they are woven expressions of culture, comfort, and craftsmanship, perfect for homes that value authenticity and natural elegance.\u003c\/p\u003e","brand":"Oriental Rugs","offers":[{"title":"Default Title","offer_id":36939375214753,"sku":"43119","price":325.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/products\/43119_30d73de8-e6f6-4574-a49a-f8b6cdcf74e6.jpg?v=1744812363"},{"product_id":"natural-gabbeh-pc-43120-1-91-x-0-80","title":"Natural Gabbeh Rug PC 43120 - 1.91m X 0.80m","description":"\u003cp\u003eNatural Gabbeh Rugs - Organic Texture, Tribal Warmth\u003c\/p\u003e\n\u003cp\u003eEmbrace simplicity and soul with our Natural Gabbeh rugs, celebrated for their thick, luxurious pile, earthy tones, and authentic tribal charm. Originating from the nomadic Qashqai and Lori tribes of Iran, these rugs are now hand-knotted by skilled artisans in Afghanistan using un-dyed, hand-spun wool, highlighting the beauty of natural materials and minimal design.\u003c\/p\u003e\n\u003cp\u003eEach Gabbeh rug features a plush, high-pile texture that offers exceptional comfort underfoot, making them ideal for cosy living spaces and relaxed interiors. The designs are often minimalist, with subtle stripes, blocks of colour, or scattered tribal motifs like animals, trees, or simple geometric forms-each carrying symbolic meaning and a connection to rural life.\u003c\/p\u003e\n\u003cp\u003eWith a palette rooted in nature-warm creams, stone greys, charcoal browns, and soft beiges-Natural Gabbeh rugs bring a calming, grounding energy to any space. Their organic look pairs beautifully with contemporary, rustic, and Scandinavian-inspired interiors.\u003c\/p\u003e\n\u003cp\u003eThese rugs are more than just floor coverings-they are woven expressions of culture, comfort, and craftsmanship, perfect for homes that value authenticity and natural elegance.\u003c\/p\u003e","brand":"Oriental Rugs","offers":[{"title":"Default Title","offer_id":36939377082529,"sku":"43120","price":350.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/products\/43120_2.jpg?v=1744812362"},{"product_id":"natural-gabbeh-pc-43117-1-93-x-0-76","title":"Natural Gabbeh Rug PC 43117 - 1.93m X 0.76m","description":"\u003cp\u003eNatural Gabbeh Rugs - Organic Texture, Tribal Warmth\u003c\/p\u003e\n\u003cp\u003eEmbrace simplicity and soul with our Natural Gabbeh rugs, celebrated for their thick, luxurious pile, earthy tones, and authentic tribal charm. Originating from the nomadic Qashqai and Lori tribes of Iran, these rugs are now hand-knotted by skilled artisans in Afghanistan using un-dyed, hand-spun wool, highlighting the beauty of natural materials and minimal design.\u003c\/p\u003e\n\u003cp\u003eEach Gabbeh rug features a plush, high-pile texture that offers exceptional comfort underfoot, making them ideal for cosy living spaces and relaxed interiors. The designs are often minimalist, with subtle stripes, blocks of colour, or scattered tribal motifs like animals, trees, or simple geometric forms-each carrying symbolic meaning and a connection to rural life.\u003c\/p\u003e\n\u003cp\u003eWith a palette rooted in nature-warm creams, stone greys, charcoal browns, and soft beiges-Natural Gabbeh rugs bring a calming, grounding energy to any space. Their organic look pairs beautifully with contemporary, rustic, and Scandinavian-inspired interiors.\u003c\/p\u003e\n\u003cp\u003eThese rugs are more than just floor coverings-they are woven expressions of culture, comfort, and craftsmanship, perfect for homes that value authenticity and natural elegance.\u003c\/p\u003e","brand":"Oriental Rugs","offers":[{"title":"Default Title","offer_id":36939379605665,"sku":"43117","price":340.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/products\/43117.jpg?v=1744812361"},{"product_id":"natural-gabbeh-pc-23862-2-38-x-0-82","title":"Natural Gabbeh Rug PC 23862 - 2.38m X 0.82m","description":"\u003cp\u003eNatural Gabbeh Rugs - Organic Texture, Tribal Warmth\u003c\/p\u003e\n\u003cp\u003eEmbrace simplicity and soul with our Natural Gabbeh rugs, celebrated for their thick, luxurious pile, earthy tones, and authentic tribal charm. Originating from the nomadic Qashqai and Lori tribes of Iran, these rugs are now hand-knotted by skilled artisans in Afghanistan using un-dyed, hand-spun wool, highlighting the beauty of natural materials and minimal design.\u003c\/p\u003e\n\u003cp\u003eEach Gabbeh rug features a plush, high-pile texture that offers exceptional comfort underfoot, making them ideal for cosy living spaces and relaxed interiors. The designs are often minimalist, with subtle stripes, blocks of colour, or scattered tribal motifs like animals, trees, or simple geometric forms-each carrying symbolic meaning and a connection to rural life.\u003c\/p\u003e\n\u003cp\u003eWith a palette rooted in nature-warm creams, stone greys, charcoal browns, and soft beiges-Natural Gabbeh rugs bring a calming, grounding energy to any space. Their organic look pairs beautifully with contemporary, rustic, and Scandinavian-inspired interiors.\u003c\/p\u003e\n\u003cp\u003eThese rugs are more than just floor coverings-they are woven expressions of culture, comfort, and craftsmanship, perfect for homes that value authenticity and natural elegance.\u003c\/p\u003e","brand":"Oriental Rugs","offers":[{"title":"Default Title","offer_id":36939384258721,"sku":"23862","price":450.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/products\/23862-NOTICKET.jpg?v=1744812361"},{"product_id":"natural-gabbeh-pc-43114-2-42-x-0-82","title":"Natural Gabbeh Rug PC 43114 - 2.42m X 0.82m","description":"\u003cp\u003eNatural Gabbeh Rugs - Organic Texture, Tribal Warmth\u003c\/p\u003e\n\u003cp\u003eEmbrace simplicity and soul with our Natural Gabbeh rugs, celebrated for their thick, luxurious pile, earthy tones, and authentic tribal charm. Originating from the nomadic Qashqai and Lori tribes of Iran, these rugs are now hand-knotted by skilled artisans in Afghanistan using un-dyed, hand-spun wool, highlighting the beauty of natural materials and minimal design.\u003c\/p\u003e\n\u003cp\u003eEach Gabbeh rug features a plush, high-pile texture that offers exceptional comfort underfoot, making them ideal for cosy living spaces and relaxed interiors. The designs are often minimalist, with subtle stripes, blocks of colour, or scattered tribal motifs like animals, trees, or simple geometric forms-each carrying symbolic meaning and a connection to rural life.\u003c\/p\u003e\n\u003cp\u003eWith a palette rooted in nature-warm creams, stone greys, charcoal browns, and soft beiges-Natural Gabbeh rugs bring a calming, grounding energy to any space. Their organic look pairs beautifully with contemporary, rustic, and Scandinavian-inspired interiors.\u003c\/p\u003e\n\u003cp\u003eThese rugs are more than just floor coverings-they are woven expressions of culture, comfort, and craftsmanship, perfect for homes that value authenticity and natural elegance.\u003c\/p\u003e","brand":"Oriental Rugs","offers":[{"title":"Default Title","offer_id":36939386945697,"sku":"43114","price":460.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/products\/43114.jpg?v=1744812360"},{"product_id":"natural-gabbeh-pc-42161-2-56-x-0-80","title":"Natural Gabbeh Rug PC 42161 - 2.56m X 0.80m","description":"\u003cp\u003eNatural Gabbeh Rugs - Organic Texture, Tribal Warmth\u003c\/p\u003e\n\u003cp\u003eEmbrace simplicity and soul with our Natural Gabbeh rugs, celebrated for their thick, luxurious pile, earthy tones, and authentic tribal charm. Originating from the nomadic Qashqai and Lori tribes of Iran, these rugs are now hand-knotted by skilled artisans in Afghanistan using un-dyed, hand-spun wool, highlighting the beauty of natural materials and minimal design.\u003c\/p\u003e\n\u003cp\u003eEach Gabbeh rug features a plush, high-pile texture that offers exceptional comfort underfoot, making them ideal for cosy living spaces and relaxed interiors. The designs are often minimalist, with subtle stripes, blocks of colour, or scattered tribal motifs like animals, trees, or simple geometric forms-each carrying symbolic meaning and a connection to rural life.\u003c\/p\u003e\n\u003cp\u003eWith a palette rooted in nature-warm creams, stone greys, charcoal browns, and soft beiges-Natural Gabbeh rugs bring a calming, grounding energy to any space. Their organic look pairs beautifully with contemporary, rustic, and Scandinavian-inspired interiors.\u003c\/p\u003e\n\u003cp\u003eThese rugs are more than just floor coverings-they are woven expressions of culture, comfort, and craftsmanship, perfect for homes that value authenticity and natural elegance.\u003c\/p\u003e","brand":"Oriental Rugs","offers":[{"title":"Default Title","offer_id":36939396415649,"sku":"42161","price":480.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/products\/42161.jpg?v=1744812359"},{"product_id":"natural-gabbeh-pc-42153-2-94-x-0-81","title":"Natural Gabbeh Rug PC 42153 - 2.94m X 0.81m","description":"\u003cp\u003eNatural Gabbeh Rugs - Organic Texture, Tribal Warmth\u003c\/p\u003e\n\u003cp\u003eEmbrace simplicity and soul with our Natural Gabbeh rugs, celebrated for their thick, luxurious pile, earthy tones, and authentic tribal charm. Originating from the nomadic Qashqai and Lori tribes of Iran, these rugs are now hand-knotted by skilled artisans in Afghanistan using un-dyed, hand-spun wool, highlighting the beauty of natural materials and minimal design.\u003c\/p\u003e\n\u003cp\u003eEach Gabbeh rug features a plush, high-pile texture that offers exceptional comfort underfoot, making them ideal for cosy living spaces and relaxed interiors. The designs are often minimalist, with subtle stripes, blocks of colour, or scattered tribal motifs like animals, trees, or simple geometric forms-each carrying symbolic meaning and a connection to rural life.\u003c\/p\u003e\n\u003cp\u003eWith a palette rooted in nature-warm creams, stone greys, charcoal browns, and soft beiges-Natural Gabbeh rugs bring a calming, grounding energy to any space. Their organic look pairs beautifully with contemporary, rustic, and Scandinavian-inspired interiors.\u003c\/p\u003e\n\u003cp\u003eThese rugs are more than just floor coverings-they are woven expressions of culture, comfort, and craftsmanship, perfect for homes that value authenticity and natural elegance.\u003c\/p\u003e","brand":"Oriental Rugs","offers":[{"title":"Default Title","offer_id":36939400741025,"sku":"42153","price":550.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/products\/42153.jpg?v=1744812356"},{"product_id":"natural-gabbeh-pc-42162-2-57-x-0-76","title":"Natural Gabbeh Rug PC 42162 - 2.57m X 0.76m","description":"\u003cp\u003eNatural Gabbeh Rugs - Organic Texture, Tribal Warmth\u003c\/p\u003e\n\u003cp\u003eEmbrace simplicity and soul with our Natural Gabbeh rugs, celebrated for their thick, luxurious pile, earthy tones, and authentic tribal charm. 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Their organic look pairs beautifully with contemporary, rustic, and Scandinavian-inspired interiors.\u003c\/p\u003e\n\u003cp\u003eThese rugs are more than just floor coverings-they are woven expressions of culture, comfort, and craftsmanship, perfect for homes that value authenticity and natural elegance.\u003c\/p\u003e","brand":"Oriental Rugs","offers":[{"title":"Default Title","offer_id":37623626727585,"sku":"43128","price":340.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/products\/43128.jpg?v=1744812344"},{"product_id":"natural-gabbeh-pc-42173-1-93-x-0-82","title":"Natural Gabbeh Rug PC 42173 - 1.93m X 0.82m","description":"\u003cp\u003eNatural Gabbeh Rugs - Organic Texture, Tribal Warmth\u003c\/p\u003e\n\u003cp\u003eEmbrace simplicity and soul with our Natural Gabbeh rugs, celebrated for their thick, luxurious pile, earthy tones, and authentic tribal charm. Originating from the nomadic Qashqai and Lori tribes of Iran, these rugs are now hand-knotted by skilled artisans in Afghanistan using un-dyed, hand-spun wool, highlighting the beauty of natural materials and minimal design.\u003c\/p\u003e\n\u003cp\u003eEach Gabbeh rug features a plush, high-pile texture that offers exceptional comfort underfoot, making them ideal for cosy living spaces and relaxed interiors. The designs are often minimalist, with subtle stripes, blocks of colour, or scattered tribal motifs like animals, trees, or simple geometric forms-each carrying symbolic meaning and a connection to rural life.\u003c\/p\u003e\n\u003cp\u003eWith a palette rooted in nature-warm creams, stone greys, charcoal browns, and soft beiges-Natural Gabbeh rugs bring a calming, grounding energy to any space. Their organic look pairs beautifully with contemporary, rustic, and Scandinavian-inspired interiors.\u003c\/p\u003e\n\u003cp\u003eThese rugs are more than just floor coverings-they are woven expressions of culture, comfort, and craftsmanship, perfect for homes that value authenticity and natural elegance.\u003c\/p\u003e","brand":"Oriental Rugs","offers":[{"title":"Default Title","offer_id":37623626760353,"sku":"42173","price":365.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/products\/42173.jpg?v=1744812343"},{"product_id":"natural-gabbeh-pc-43124-1-91-x-0-72","title":"Natural Gabbeh Rug PC 43124 - 1.91m X 0.72m","description":"\u003cp\u003eNatural Gabbeh Rugs - Organic Texture, Tribal Warmth\u003c\/p\u003e\n\u003cp\u003eEmbrace simplicity and soul with our Natural Gabbeh rugs, celebrated for their thick, luxurious pile, earthy tones, and authentic tribal charm. Originating from the nomadic Qashqai and Lori tribes of Iran, these rugs are now hand-knotted by skilled artisans in Afghanistan using un-dyed, hand-spun wool, highlighting the beauty of natural materials and minimal design.\u003c\/p\u003e\n\u003cp\u003eEach Gabbeh rug features a plush, high-pile texture that offers exceptional comfort underfoot, making them ideal for cosy living spaces and relaxed interiors. The designs are often minimalist, with subtle stripes, blocks of colour, or scattered tribal motifs like animals, trees, or simple geometric forms-each carrying symbolic meaning and a connection to rural life.\u003c\/p\u003e\n\u003cp\u003eWith a palette rooted in nature-warm creams, stone greys, charcoal browns, and soft beiges-Natural Gabbeh rugs bring a calming, grounding energy to any space. Their organic look pairs beautifully with contemporary, rustic, and Scandinavian-inspired interiors.\u003c\/p\u003e\n\u003cp\u003eThese rugs are more than just floor coverings-they are woven expressions of culture, comfort, and craftsmanship, perfect for homes that value authenticity and natural elegance.\u003c\/p\u003e","brand":"Oriental Rugs","offers":[{"title":"Default Title","offer_id":37623626825889,"sku":"43124","price":320.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/products\/43124_2.jpg?v=1744812342"},{"product_id":"natural-gabbeh-pc-43129-1-94-x-0-71","title":"Natural Gabbeh Rug PC 43129 - 1.94m X 0.71m","description":"\u003cp\u003eNatural Gabbeh Rugs - Organic Texture, Tribal Warmth\u003c\/p\u003e\n\u003cp\u003eEmbrace simplicity and soul with our Natural Gabbeh rugs, celebrated for their thick, luxurious pile, earthy tones, and authentic tribal charm. Originating from the nomadic Qashqai and Lori tribes of Iran, these rugs are now hand-knotted by skilled artisans in Afghanistan using un-dyed, hand-spun wool, highlighting the beauty of natural materials and minimal design.\u003c\/p\u003e\n\u003cp\u003eEach Gabbeh rug features a plush, high-pile texture that offers exceptional comfort underfoot, making them ideal for cosy living spaces and relaxed interiors. The designs are often minimalist, with subtle stripes, blocks of colour, or scattered tribal motifs like animals, trees, or simple geometric forms-each carrying symbolic meaning and a connection to rural life.\u003c\/p\u003e\n\u003cp\u003eWith a palette rooted in nature-warm creams, stone greys, charcoal browns, and soft beiges-Natural Gabbeh rugs bring a calming, grounding energy to any space. Their organic look pairs beautifully with contemporary, rustic, and Scandinavian-inspired interiors.\u003c\/p\u003e\n\u003cp\u003eThese rugs are more than just floor coverings-they are woven expressions of culture, comfort, and craftsmanship, perfect for homes that value authenticity and natural elegance.\u003c\/p\u003e","brand":"Oriental Rugs","offers":[{"title":"Default Title","offer_id":37644639076513,"sku":"43129","price":320.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/products\/43129.jpg?v=1744812341"},{"product_id":"chobi","title":"Anatolia Chobi Rug","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEnhance your living space with the timeless elegance of the Anatolia Collection Rugs. Crafted from 100% polyester, these rugs offer exceptional durability, softness, and easy maintenance, making them perfect for high-traffic areas or cozy corners of your home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFeaturing intricate patterns, rich textures, and a blend of classic and contemporary designs, each rug brings warmth and sophistication to any room. The subtle yet captivating color palette compliments a wide range of decor styles, from modern minimalism to traditional charm.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eStain-resistant and fade-proof, these rugs are designed to withstand everyday wear while maintaining their beauty. Elevate your home’s aesthetic with the Anatolia Collection — where style meets practicality.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCare Instructions:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eRegularly vacuum with a suction-only setting to maintain appearance and remove dust.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eBlot spills immediately with a clean, dry cloth – avoid rubbing.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eProfessional cleaning recommended for deep cleaning.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eAvoid exposure to direct sunlight for prolonged periods to prevent fading.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eRotate periodically to ensure even wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eWe recommend using a \u003ca href=\"https:\/\/www.goochluxuryrugs.com\/products\/goochy-grip\" title=\"Goochy Grip\"\u003eGoochy Grip\u003c\/a\u003e. This will help to prevent your rug from moving underfoot and protects against colour transfer to the floor.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eColours in rugs can appear differently depending on the screen you are viewing them on. Variations in display technology, brightness, contrast, and colour calibration can make a rug’s hues look more vibrant, muted, warmer, or cooler than they actually are. Additionally, different devices—such as smartphones, tablets, and computer monitors—may show slight variations in tone and depth. To get the most accurate representation of a rug’s colour, we recommend viewing it in natural lighting when possible and referring to detailed product descriptions for guidance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Turkish Rugs","offers":[{"title":"1.80m x 1.20m","offer_id":40996013310113,"sku":"ANATOLIACHOBI180","price":140.0,"currency_code":"GBP","in_stock":false},{"title":"2.30m x 1.60m","offer_id":40996013342881,"sku":"ANATOLIACHOBI230","price":220.0,"currency_code":"GBP","in_stock":false},{"title":"2.90m x 2.00m","offer_id":40996013277345,"sku":"ANATOLIACHOBI290","price":350.0,"currency_code":"GBP","in_stock":false},{"title":"3.40m x 2.40m","offer_id":40996013375649,"sku":"ANATOLIACHOBI340","price":480.0,"currency_code":"GBP","in_stock":false},{"title":"2.40m x 0.80m","offer_id":42902552150234,"sku":"ANATOLIACHOBI240X80","price":125.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/products\/AnatoliaChobi_2.png?v=1677584107"},{"product_id":"red-afghan-elephant-foot","title":"Red Afghan Rug - Elephant Foot","description":"\u003cp\u003eRed Afghan Rugs - Bold Colour, Timeless Craftsmanship\u003c\/p\u003e\n\u003cp\u003eInfuse your space with warmth and tradition using our striking Red Afghan rugs, renowned for their deep, rich reds and classic tribal motifs. Hand-knotted by skilled artisans in Afghanistan, these rugs embody centuries of weaving heritage and cultural artistry.\u003c\/p\u003e\n\u003cp\u003eCrafted from hand-spun wool and dyed with natural vegetable pigments, Red Afghan rugs showcase iconic designs such as repeating gul patterns, geometric medallions, and stylised floral borders. The vivid red base is often contrasted with accents of black, ivory, and deep blues, creating a vibrant yet harmonious palette that enriches any room.\u003c\/p\u003e\n\u003cp\u003eThe dense pile and meticulous knotting result in a durable and soft rug, perfect for high-traffic areas or cozy living spaces. Whether anchoring a traditional lounge or adding a bold statement to a modern interior, these rugs offer timeless beauty and lasting quality.\u003c\/p\u003e\n\u003cp\u003eA Red Afghan rug is more than décor-it's a piece of living heritage, bringing warmth, depth, and cultural richness into your home.\u003c\/p\u003e","brand":"Oriental Rugs","offers":[{"title":"1.45 x 0.95","offer_id":42067853869274,"sku":"REDAFGHAN145X095","price":250.0,"currency_code":"GBP","in_stock":true},{"title":"1.85 x 1.25","offer_id":42067853902042,"sku":"REDAFGHAN185X125","price":450.0,"currency_code":"GBP","in_stock":true},{"title":"2.35 x 1.60","offer_id":42067853934810,"sku":"REDAFGHAN235X160","price":600.0,"currency_code":"GBP","in_stock":true},{"title":"2.95 x 1.95","offer_id":42067853967578,"sku":"REDAFGHAN295X195","price":850.0,"currency_code":"GBP","in_stock":false},{"title":"2.40 x 0.72","offer_id":42067854000346,"sku":"REDAFGHAN240X072","price":250.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/products\/RedAfghan3.jpg?v=1744812339"},{"product_id":"supreme-kazak-pc-48536-2-94-x-2-45","title":"Supreme Kazak Blue Rug PC 48536 - 2.94m X 2.45m","description":"\u003cp\u003eSupreme Kazak Rugs - Elevated Tradition, Exceptional Quality\u003c\/p\u003e\n\u003cp\u003eExperience the pinnacle of craftsmanship with our Supreme Kazak rugs, a luxurious take on the classic Kazak style. These standout pieces are hand-knotted by master weavers in Afghanistan, using the finest hand-spun wool and enhanced finishing techniques to create a rug of exceptional clarity, colour, and refinement.\u003c\/p\u003e\n\u003cp\u003eDrawing from the rich heritage of Caucasian tribal patterns, Supreme Kazaks feature crisp geometric designs, bold medallions, and intricate borders, all rendered with greater precision and definition than standard Kazak rugs. The motifs-ranging from diamond emblems and hooked polygons to ancestral animal and star symbols-are deeply rooted in tradition yet feel timeless in any modern or classic interior.\u003c\/p\u003e\n\u003cp\u003eDyed using natural vegetable pigments, these rugs boast a more vivid and long-lasting colour palette, including deep reds, sapphire blues, golden ochres, and ivory tones. The result is a rug that doesn't just decorate a space-it commands attention.\u003c\/p\u003e\n\u003cp\u003eWith a tighter weave, higher knot count, and superior finishing, Supreme Kazak rugs offer unmatched durability and a rich, lustrous sheen. Perfect for elegant living rooms, grand entryways, or any space that deserves a statement piece with enduring beauty and cultural depth.\u003c\/p\u003e","brand":"Gooch Oriental","offers":[{"title":"Default Title","offer_id":42815658590426,"sku":"48536","price":2700.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/products\/882-294x245.png?v=1744812338"},{"product_id":"toros-ombre-green","title":"Toros Distressed Ombre Green Rug","description":"\u003cdiv style=\"text-align: left;\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEnhance your living space with this stunning contemporary ombre rug, blending luxurious metallic hues that shift beautifully depending on the lighting. Watch as the colours transform from soft, muted tones in natural light to rich, vibrant shades under artificial lighting, adding depth and dynamic elegance to any room.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eExpertly crafted from a premium blend of viscose and shrink acrylic, this rug offers a soft, silky texture with a subtle sheen, perfect for modern interiors. Its versatile colour palette and textured finish create a timeless centrepiece that complements any décor style.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIdeal for both cosy corners and spacious areas, this rug is compatible with underfloor heating, ensuring comfort and style throughout the seasons. Elevate your home with a sophisticated rug that brings everyday luxury to life.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWorth Knowing:\u003c\/strong\u003e\u003cspan\u003e A rug made from viscose and shrink acrylic can appear to change colour depending on the direction of the pile and the lighting in the room. This effect, often referred to as pile shading or nap direction, occurs because the fibers reflect light differently when brushed in one direction versus another.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eViscose has a silk-like sheen, meaning it catches and reflects light, creating variations in tone. When the pile is brushed one way, the rug may appear lighter and shinier, while in the opposite direction, it can look darker and more muted. Shrink acrylic, which adds texture and contrast, further enhances these variations by creating depth in the design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAdditionally, the way natural or artificial light hits the rug throughout the day can impact its appearance. Direct sunlight can make colours appear brighter, while softer indoor lighting may bring out warmer or cooler undertones. For this reason, your rug will appear different colours from different angles, adding to its unique and dynamic look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eTo learn more about this range and its colour-changing features, \u003ca rel=\"noopener\" href=\"https:\/\/www.goochluxuryrugs.com\/blogs\/news\/understanding-the-colour-variations-of-the-toros-rug-what-to-expect-before-you-buy\" target=\"_blank\"\u003eclick here\u003c\/a\u003e to read our blog filled with detailed information.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCare Instructions:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eRegularly vacuum with a suction-only setting to maintain appearance and remove dust.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eBlot spills immediately with a clean, dry cloth – avoid rubbing.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eProfessional cleaning recommended for deep cleaning.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eAvoid exposure to direct sunlight for prolonged periods to prevent fading.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eRotate periodically to ensure even wear.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eWe recommend using a\u003c\/span\u003e\u003ca href=\"https:\/\/www.goochluxuryrugs.com\/products\/goochy-grip\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eGoochy Grip\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e. This will help to prevent your rug from moving underfoot and protects against colour transfer to the floor.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eColours in rugs can appear differently depending on the screen you are viewing them on. Variations in display technology, brightness, contrast, and colour calibration can make a rug’s hues look more vibrant, muted, warmer, or cooler than they actually are. Additionally, different devices—such as smartphones, tablets, and computer monitors—may show slight variations in tone and depth. To get the most accurate representation of a rug’s colour, we recommend viewing it in natural lighting when possible and referring to detailed product descriptions for guidance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cb id=\"docs-internal-guid-edd9c294-7fff-f4e8-c5f7-fbcd062c48d2\"\u003e\u003c\/b\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cb id=\"docs-internal-guid-edd9c294-7fff-f4e8-c5f7-fbcd062c48d2\"\u003e\u003c\/b\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Turkish Rugs","offers":[{"title":"1.80m x 1.20m","offer_id":44103507181786,"sku":"TOROSOMBREGREEN180","price":550.0,"currency_code":"GBP","in_stock":true},{"title":"2.30m x 1.60m","offer_id":44103507214554,"sku":"TOROSOMBREGREEN230","price":800.0,"currency_code":"GBP","in_stock":false},{"title":"2.90m x 2.00m","offer_id":44103507247322,"sku":"TOROSOMBREGREEN290","price":1150.0,"currency_code":"GBP","in_stock":false},{"title":"3.40m x 2.40m","offer_id":44103507280090,"sku":"TOROSOMBREGREEN340","price":1600.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/products\/OmbreGreen.png?v=1671198873"},{"product_id":"supreme-kazak-pc-49857-3-63-x-2-73","title":"Supreme Kazak Red Rug PC 49857 - 3.63m X 2.73m","description":"\u003cp\u003eSupreme Kazak Rugs - Elevated Tradition, Exceptional Quality\u003c\/p\u003e\n\u003cp\u003eExperience the pinnacle of craftsmanship with our Supreme Kazak rugs, a luxurious take on the classic Kazak style. These standout pieces are hand-knotted by master weavers in Afghanistan, using the finest hand-spun wool and enhanced finishing techniques to create a rug of exceptional clarity, colour, and refinement.\u003c\/p\u003e\n\u003cp\u003eDrawing from the rich heritage of Caucasian tribal patterns, Supreme Kazaks feature crisp geometric designs, bold medallions, and intricate borders, all rendered with greater precision and definition than standard Kazak rugs. The motifs-ranging from diamond emblems and hooked polygons to ancestral animal and star symbols-are deeply rooted in tradition yet feel timeless in any modern or classic interior.\u003c\/p\u003e\n\u003cp\u003eDyed using natural vegetable pigments, these rugs boast a more vivid and long-lasting colour palette, including deep reds, sapphire blues, golden ochres, and ivory tones. The result is a rug that doesn't just decorate a space-it commands attention.\u003c\/p\u003e\n\u003cp\u003eWith a tighter weave, higher knot count, and superior finishing, Supreme Kazak rugs offer unmatched durability and a rich, lustrous sheen. Perfect for elegant living rooms, grand entryways, or any space that deserves a statement piece with enduring beauty and cultural depth.\u003c\/p\u003e","brand":"Oriental Rugs","offers":[{"title":"Default Title","offer_id":43606541926618,"sku":"49857","price":3700.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/products\/70453.63x2.7312_x9_1.png?v=1744812337"},{"product_id":"supreme-kazak-pc-49860-3-14-x-2-50","title":"Supreme Kazak Red Rug PC 49860 - 3.14m X 2.50m","description":"\u003cp\u003eSupreme Kazak Rugs - Elevated Tradition, Exceptional Quality\u003c\/p\u003e\n\u003cp\u003eExperience the pinnacle of craftsmanship with our Supreme Kazak rugs, a luxurious take on the classic Kazak style. These standout pieces are hand-knotted by master weavers in Afghanistan, using the finest hand-spun wool and enhanced finishing techniques to create a rug of exceptional clarity, colour, and refinement.\u003c\/p\u003e\n\u003cp\u003eDrawing from the rich heritage of Caucasian tribal patterns, Supreme Kazaks feature crisp geometric designs, bold medallions, and intricate borders, all rendered with greater precision and definition than standard Kazak rugs. The motifs-ranging from diamond emblems and hooked polygons to ancestral animal and star symbols-are deeply rooted in tradition yet feel timeless in any modern or classic interior.\u003c\/p\u003e\n\u003cp\u003eDyed using natural vegetable pigments, these rugs boast a more vivid and long-lasting colour palette, including deep reds, sapphire blues, golden ochres, and ivory tones. The result is a rug that doesn't just decorate a space-it commands attention.\u003c\/p\u003e\n\u003cp\u003eWith a tighter weave, higher knot count, and superior finishing, Supreme Kazak rugs offer unmatched durability and a rich, lustrous sheen. Perfect for elegant living rooms, grand entryways, or any space that deserves a statement piece with enduring beauty and cultural depth.\u003c\/p\u003e","brand":"Gooch Oriental","offers":[{"title":"Default Title","offer_id":43606542024922,"sku":"49860","price":2950.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/products\/70463.14x2.5010_x8_1.png?v=1744812335"},{"product_id":"toros-medallion-green-overdyed","title":"Toros Distressed Medallion Green Overdyed Rug","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEnhance your living space with the timeless charm of this viscose and shrink acrylic medallion rug. Designed with an intricate medallion pattern, this rug seamlessly blends classic elegance with modern sophistication. The soft, lustrous sheen of viscose adds a luxurious touch, while the shrink acrylic fibers provide durability and resilience, ensuring that this rug maintains its beauty for years to come.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOne of the most captivating features of this rug is its dynamic colour quality. Depending on the lighting, the soft greys and muted tones subtly shift, creating a mesmerizing effect that adds depth and dimension to any room. In natural daylight, the rug’s lighter hues shimmer with elegance, while in softer, ambient lighting, its deeper shades emerge, adding warmth and richness to your space.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePerfect for both contemporary and traditional interiors, its subtle colour palette of soft greys and neutrals creates a serene and inviting atmosphere. Whether placed in a living room, bedroom, or dining area, this medallion rug serves as a statement piece that ties the room together effortlessly.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFeatures:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eMaterial:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003ePremium viscose and shrink acrylic blend for a soft and durable finish\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eDesign:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eTimeless medallion pattern with a distressed, vintage-inspired look\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eColour Palette:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eSoft greys and muted tones that shift beautifully with lighting\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003ePile Height:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003eThe pile height refers to the length of the carpet fibers measured from the backing to the tip, determining the texture, softness, and overall feel underfoot. The pile height of this rug collection is approximately 0.4 cm\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e\u003cstrong\u003eTexture:\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eSilky smooth with a subtle sheen, enhancing the rug’s intricate details\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eDurability:\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eResistant to everyday wear, perfect for high-traffic areas\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eCare Instructions:\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e  \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eVacuum regularly; professional cleaning recommended for longevity\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTransform your home with this sophisticated medallion rug, offering both style and comfort in every step.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWorth Knowing:\u003c\/span\u003e\u003cspan\u003e A rug made from viscose and shrink acrylic can appear to change colour depending on the direction of the pile and the lighting in the room. This effect, often referred to as pile shading or nap direction, occurs because the fibers reflect light differently when brushed in one direction versus another.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eViscose has a silk-like sheen, meaning it catches and reflects light, creating variations in tone. When the pile is brushed one way, the rug may appear lighter and shinier, while in the opposite direction, it can look darker and more muted. Shrink acrylic, which adds texture and contrast, further enhances these variations by creating depth in the design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAdditionally, the way natural or artificial light hits the rug throughout the day can impact its appearance. Direct sunlight can make colours appear brighter, while softer indoor lighting may bring out warmer or cooler undertones. For this reason, your rug will appear different colours from different angles, adding to its unique and dynamic look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eTo learn more about this range and its colour-changing features, \u003ca href=\"https:\/\/www.goochluxuryrugs.com\/blogs\/news\/understanding-the-colour-variations-of-the-toros-rug-what-to-expect-before-you-buy\" rel=\"noopener\" target=\"_blank\"\u003eclick here\u003c\/a\u003e to read our blog filled with detailed information.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCare Instructions:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eRegularly vacuum with a suction-only setting to maintain appearance and remove dust.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eBlot spills immediately with a clean, dry cloth – avoid rubbing.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eProfessional cleaning recommended for deep cleaning.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eAvoid exposure to direct sunlight for prolonged periods to prevent fading.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eRotate periodically to ensure even wear.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eWe recommend using a\u003c\/span\u003e\u003ca href=\"https:\/\/www.goochluxuryrugs.com\/products\/goochy-grip\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eGoochy Grip\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e. This will help to prevent your rug from moving underfoot and protects against colour transfer to the floor.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eColours in rugs can appear differently depending on the screen you are viewing them on. Variations in display technology, brightness, contrast, and colour calibration can make a rug’s hues look more vibrant, muted, warmer, or cooler than they actually are. Additionally, different devices—such as smartphones, tablets, and computer monitors—may show slight variations in tone and depth. To get the most accurate representation of a rug’s colour, we recommend viewing it in natural lighting when possible and referring to detailed product descriptions for guidance.\u003c\/span\u003e\u003c\/p\u003e","brand":"Turkish Rugs","offers":[{"title":"1.80m x 1.20m","offer_id":44103504429274,"sku":"TOROSOMBREGREEN340","price":550.0,"currency_code":"GBP","in_stock":true},{"title":"2.30m x 1.60m","offer_id":44103504462042,"sku":"TOROSOVERGREEN230","price":800.0,"currency_code":"GBP","in_stock":false},{"title":"2.90m x 2.00m","offer_id":44103504494810,"sku":"TOROSOVERGREEN290","price":1150.0,"currency_code":"GBP","in_stock":false},{"title":"3.40m x 2.40m","offer_id":44103504527578,"sku":"TOROSOVERGREEN340","price":1600.0,"currency_code":"GBP","in_stock":true},{"title":"2.40m x 0.80m","offer_id":44103504560346,"sku":"TOROSOVERGREEN240R","price":450.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/products\/DistressedMedallionGreen.png?v=1754985592"},{"product_id":"mamluk-pc-50251-3-14-x-2-49","title":"Mamluk Green Rug PC 50251 - 3.14m X 2.49m","description":"\u003cp\u003e\u003cbr\u003eMamluk Rugs - Regal Geometry, Historic Grandeur\u003c\/p\u003e\n\u003cp\u003eStep into a world of opulence and history with our exquisite Mamluk rugs, renowned for their complex geometric designs, vibrant jewel tones, and imperial elegance. Originally woven in 15th-century Cairo for the Mamluk Sultanate, today's Mamluk rugs are masterfully hand-knotted in Afghanistan, preserving the splendour of their ancient origins.\u003c\/p\u003e\n\u003cp\u003eWoven from finely spun wool and dyed with natural, vegetable-based pigments, Mamluk rugs are distinguished by their elaborate central medallions, multi-layered starbursts, and symmetrical architectural motifs. The intricate patterning is executed with mathematical precision, often featuring detailed borders and repeated shapes that create a sense of movement and harmony.\u003c\/p\u003e\n\u003cp\u003eTheir rich colour palette-featuring deep reds, emerald greens, sapphire blues, and golden ochres-makes them a bold yet refined choice for formal living spaces, dining areas, or grand entrances. The high knot density and fine detailing speak to their superior craftsmanship and lasting quality.\u003c\/p\u003e\n\u003cp\u003eA Mamluk rug is more than a decorative piece-it's a statement of historic artistry and timeless luxury, perfect for interiors that blend classical influence with modern sophistication.\u003c\/p\u003e","brand":"Gooch Oriental","offers":[{"title":"Default Title","offer_id":43838313726170,"sku":"50251","price":3150.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/files\/513-314x24910_4x8_2.png?v=1744812326"},{"product_id":"red-afghan-pc-50699-2-43-x-0-78","title":"Red Afghan Rug PC 50699 - 2.43m X 0.78m","description":"\u003cp\u003eRed Afghan Rugs - Bold Colour, Timeless Craftsmanship\u003c\/p\u003e\n\u003cp\u003eInfuse your space with warmth and tradition using our striking Red Afghan rugs, renowned for their deep, rich reds and classic tribal motifs. Hand-knotted by skilled artisans in Afghanistan, these rugs embody centuries of weaving heritage and cultural artistry.\u003c\/p\u003e\n\u003cp\u003eCrafted from hand-spun wool and dyed with natural vegetable pigments, Red Afghan rugs showcase iconic designs such as repeating gul patterns, geometric medallions, and stylised floral borders. The vivid red base is often contrasted with accents of black, ivory, and deep blues, creating a vibrant yet harmonious palette that enriches any room.\u003c\/p\u003e\n\u003cp\u003eThe dense pile and meticulous knotting result in a durable and soft rug, perfect for high-traffic areas or cozy living spaces. Whether anchoring a traditional lounge or adding a bold statement to a modern interior, these rugs offer timeless beauty and lasting quality.\u003c\/p\u003e\n\u003cp\u003eA Red Afghan rug is more than décor-it's a piece of living heritage, bringing warmth, depth, and cultural richness into your home.\u003c\/p\u003e","brand":"Oriental Rugs","offers":[{"title":"Default Title","offer_id":43889479123162,"sku":"50699","price":350.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/files\/5052.43X0.78_1.png?v=1744812314"},{"product_id":"red-afghan-pc-50704-2-45-x-0-74","title":"Red Afghan Rug PC 50704 - 2.45m X 0.74m","description":"\u003cp\u003eRed Afghan Rugs - Bold Colour, Timeless Craftsmanship\u003c\/p\u003e\n\u003cp\u003eInfuse your space with warmth and tradition using our striking Red Afghan rugs, renowned for their deep, rich reds and classic tribal motifs. Hand-knotted by skilled artisans in Afghanistan, these rugs embody centuries of weaving heritage and cultural artistry.\u003c\/p\u003e\n\u003cp\u003eCrafted from hand-spun wool and dyed with natural vegetable pigments, Red Afghan rugs showcase iconic designs such as repeating gul patterns, geometric medallions, and stylised floral borders. The vivid red base is often contrasted with accents of black, ivory, and deep blues, creating a vibrant yet harmonious palette that enriches any room.\u003c\/p\u003e\n\u003cp\u003eThe dense pile and meticulous knotting result in a durable and soft rug, perfect for high-traffic areas or cozy living spaces. Whether anchoring a traditional lounge or adding a bold statement to a modern interior, these rugs offer timeless beauty and lasting quality.\u003c\/p\u003e\n\u003cp\u003eA Red Afghan rug is more than décor-it's a piece of living heritage, bringing warmth, depth, and cultural richness into your home.\u003c\/p\u003e","brand":"Oriental Rugs","offers":[{"title":"Default Title","offer_id":43889479287002,"sku":"50704","price":350.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/files\/5092.45X0.74_1.png?v=1744812307"},{"product_id":"toros-gradient-green-silver","title":"Toros Distressed Gradient Green\/ Silver Rug","description":"\u003cdiv style=\"text-align: left;\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEnhance your living space with this stunning contemporary ombre rug, blending luxurious metallic hues that shift beautifully depending on the lighting. Watch as the colours transform from soft, muted tones in natural light to rich, vibrant shades under artificial lighting, adding depth and dynamic elegance to any room.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eExpertly crafted from a premium blend of viscose and shrink acrylic, this rug offers a soft, silky texture with a subtle sheen, perfect for modern interiors. Its versatile colour palette and textured finish create a timeless centerpiece that complements any décor style.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIdeal for both cozy corners and spacious areas, this rug is compatible with underfloor heating, ensuring comfort and style throughout the seasons. Elevate your home with a sophisticated rug that brings everyday luxury to life.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWorth Knowing:\u003c\/strong\u003e\u003cspan\u003e A rug made from viscose and shrink acrylic can appear to change colour depending on the direction of the pile and the lighting in the room. This effect, often referred to as pile shading or nap direction, occurs because the fibers reflect light differently when brushed in one direction versus another.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eViscose has a silk-like sheen, meaning it catches and reflects light, creating variations in tone. When the pile is brushed one way, the rug may appear lighter and shinier, while in the opposite direction, it can look darker and more muted. Shrink acrylic, which adds texture and contrast, further enhances these variations by creating depth in the design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAdditionally, the way natural or artificial light hits the rug throughout the day can impact its appearance. Direct sunlight can make colours appear brighter, while softer indoor lighting may bring out warmer or cooler undertones. For this reason, your rug will appear different colours from different angles, adding to its unique and dynamic look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eTo learn more about this range and its colour-changing features, \u003ca href=\"https:\/\/www.goochluxuryrugs.com\/blogs\/news\/understanding-the-colour-variations-of-the-toros-rug-what-to-expect-before-you-buy\" rel=\"noopener\" target=\"_blank\"\u003eclick here\u003c\/a\u003e to read our blog filled with detailed information.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCare Instructions:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eRegularly vacuum with a suction-only setting to maintain appearance and remove dust.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eBlot spills immediately with a clean, dry cloth – avoid rubbing.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eProfessional cleaning recommended for deep cleaning.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eAvoid exposure to direct sunlight for prolonged periods to prevent fading.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eRotate periodically to ensure even wear.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eWe recommend using a\u003c\/span\u003e\u003ca href=\"https:\/\/www.goochluxuryrugs.com\/products\/goochy-grip\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eGoochy Grip\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e. This will help to prevent your rug from moving underfoot and protects against colour transfer to the floor.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eColours in rugs can appear differently depending on the screen you are viewing them on. Variations in display technology, brightness, contrast, and colour calibration can make a rug’s hues look more vibrant, muted, warmer, or cooler than they actually are. Additionally, different devices—such as smartphones, tablets, and computer monitors—may show slight variations in tone and depth. To get the most accurate representation of a rug’s colour, we recommend viewing it in natural lighting when possible and referring to detailed product descriptions for guidance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cb id=\"docs-internal-guid-edd9c294-7fff-f4e8-c5f7-fbcd062c48d2\"\u003e\u003c\/b\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cb id=\"docs-internal-guid-edd9c294-7fff-f4e8-c5f7-fbcd062c48d2\"\u003e\u003c\/b\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Turkish Rugs","offers":[{"title":"1.80m x 1.20m","offer_id":44243719815386,"sku":"TOROSGRADIENT180","price":550.0,"currency_code":"GBP","in_stock":true},{"title":"2.30m x 1.60m","offer_id":44243719848154,"sku":"TOROSGRADIENT230","price":800.0,"currency_code":"GBP","in_stock":true},{"title":"2.90m x 2.00m","offer_id":44243719880922,"sku":"TOROSGRADIENT290","price":1150.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/files\/GradientGreen.jpg?v=1699438343"},{"product_id":"designer-inspired-samples-multistripe-shoreline-2-50m-x-0-80m","title":"Designer Inspired Rug Samples - Multistripe Shoreline- 2.50m X 0.80m","description":"\u003cp\u003eMajority of our samples are all one of a kind. To enable us to continue to bring you the very best ranges, we have to do a lot of sampling. Whilst these rugs haven’t made the final cut for our range offering, rest assured there is nothing wrong with them. Sometimes it is not a size we offer, colour is different or just something we’ve loved but hasn’t made the final cut.\u003c\/p\u003e\n\u003cp\u003eAll of these samples are at least half price of their recommended retail value. A vast majority are a lot more. You will be getting an incredible rug at a heavily reduced-price tag!\u003c\/p\u003e\n\u003cp\u003eAll samples are sold as seen.\u003c\/p\u003e\n\u003cp\u003eSize: approx. \u003c\/p\u003e\n\u003cp\u003eCountry of Origin: India\u003c\/p\u003e","brand":"Sample","offers":[{"title":"2.50m X 0.80m","offer_id":44271206662362,"sku":null,"price":75.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/files\/MSShoreline_3247bffa-c2bf-4b53-ac29-765b00a3f895.png?v=1764152471"},{"product_id":"supreme-kazak-pc-51678-1-77-x-0-60","title":"Supreme Kazak Beige Rug PC 51678 - 1.77m X 0.60m","description":"\u003cp\u003eSupreme Kazak Rugs - Elevated Tradition, Exceptional Quality\u003c\/p\u003e\n\u003cp\u003eExperience the pinnacle of craftsmanship with our Supreme Kazak rugs, a luxurious take on the classic Kazak style. These standout pieces are hand-knotted by master weavers in Afghanistan, using the finest hand-spun wool and enhanced finishing techniques to create a rug of exceptional clarity, colour, and refinement.\u003c\/p\u003e\n\u003cp\u003eDrawing from the rich heritage of Caucasian tribal patterns, Supreme Kazaks feature crisp geometric designs, bold medallions, and intricate borders, all rendered with greater precision and definition than standard Kazak rugs. The motifs-ranging from diamond emblems and hooked polygons to ancestral animal and star symbols-are deeply rooted in tradition yet feel timeless in any modern or classic interior.\u003c\/p\u003e\n\u003cp\u003eDyed using natural vegetable pigments, these rugs boast a more vivid and long-lasting colour palette, including deep reds, sapphire blues, golden ochres, and ivory tones. The result is a rug that doesn't just decorate a space-it commands attention.\u003c\/p\u003e\n\u003cp\u003eWith a tighter weave, higher knot count, and superior finishing, Supreme Kazak rugs offer unmatched durability and a rich, lustrous sheen. Perfect for elegant living rooms, grand entryways, or any space that deserves a statement piece with enduring beauty and cultural depth.\u003c\/p\u003e","brand":"Gooch Oriental","offers":[{"title":"Default Title","offer_id":44420918149338,"sku":"51678","price":400.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/files\/1155-177x605_10x2_39080b8c-6681-437a-8f68-6d4320c64d99.png?v=1744812292"},{"product_id":"fine-aryana-red-pc-52134-1-48-x-0-99","title":"Fine Aryana Red Rug PC 52134 - 1.48m X 0.99m","description":"\u003cp\u003eAryana Rugs - Elegant Tradition, Timeless Craftsmanship\u003c\/p\u003e\n\u003cp\u003eInfuse your home with the refined beauty of our Aryana rugs, celebrated for their intricate tribal patterns, rich colours, and authentic hand-knotted artistry. Originating from the historic weaving regions of Afghanistan and Iran, Aryana rugs blend cultural heritage with exceptional craftsmanship.\u003c\/p\u003e\n\u003cp\u003eCrafted from hand-spun wool and dyed using natural vegetable pigments, these rugs showcase traditional geometric motifs, stylized medallions, and tribal symbols, arranged in harmonious patterns that tell a story of ancestral artistry. The colour palette features deep reds, warm browns, soft ivories, and muted blues, bringing both warmth and character to any room.\u003c\/p\u003e\n\u003cp\u003eWith a dense knotting technique and plush pile, Aryana rugs offer durability and a luxurious feel underfoot. Perfect for living rooms, bedrooms, or any space seeking an infusion of cultural depth and timeless elegance.\u003c\/p\u003e","brand":"Gooch Oriental","offers":[{"title":"Default Title","offer_id":45165633044698,"sku":"52134","price":550.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/files\/114638.png?v=1715335162"},{"product_id":"kazak-red-pc-52315-1-83-x-1-25","title":"Kazak Red PC 52315 - 1.83m X 1.25m","description":"\u003cp\u003eKazak Rugs - Bold Geometry, Tribal Spirit\u003c\/p\u003e\n\u003cp\u003eAdd striking character and cultural richness to your space with our vibrant Kazak rugs, celebrated for their bold geometric patterns, vivid colours, and rugged durability. Originally inspired by the tribal designs of the Caucasus region, today's Kazak rugs are expertly hand-knotted in Afghanistan using time-honoured techniques.\u003c\/p\u003e\n\u003cp\u003eCrafted from high-quality hand-spun wool and dyed with natural, vegetable-based pigments, each rug showcases a dynamic blend of colour and craftsmanship. The designs often feature angular medallions, diamond motifs, stylised animals, and symbolic tribal elements, all arranged with balance and precision. These motifs often include echoes of ancient Armenian, Georgian, and Turkoman influences, making every Kazak rug a piece of living history.\u003c\/p\u003e\n\u003cp\u003eWith their vibrant tones-such as rich reds, deep blues, ivory, and forest greens-Kazak rugs are ideal for adding warmth, energy, and structure to living rooms, hallways, and studies. Their robust construction makes them perfect for high-traffic areas, while their visual impact transforms any room into a statement of tradition and style.\u003c\/p\u003e","brand":"Oriental Rugs","offers":[{"title":"Default Title","offer_id":45165665681626,"sku":"52315","price":450.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/files\/111-183x125.png?v=1744812278"},{"product_id":"supreme-kazak-red-pc-52775-1-89-x-1-21","title":"Supreme Kazak Red Rug PC 52775 - 1.89m X 1.21m","description":"\u003cp\u003eSupreme Kazak Rugs - Elevated Tradition, Exceptional Quality\u003c\/p\u003e\n\u003cp\u003eExperience the pinnacle of craftsmanship with our Supreme Kazak rugs, a luxurious take on the classic Kazak style. These standout pieces are hand-knotted by master weavers in Afghanistan, using the finest hand-spun wool and enhanced finishing techniques to create a rug of exceptional clarity, colour, and refinement.\u003c\/p\u003e\n\u003cp\u003eDrawing from the rich heritage of Caucasian tribal patterns, Supreme Kazaks feature crisp geometric designs, bold medallions, and intricate borders, all rendered with greater precision and definition than standard Kazak rugs. The motifs-ranging from diamond emblems and hooked polygons to ancestral animal and star symbols-are deeply rooted in tradition yet feel timeless in any modern or classic interior.\u003c\/p\u003e\n\u003cp\u003eDyed using natural vegetable pigments, these rugs boast a more vivid and long-lasting colour palette, including deep reds, sapphire blues, golden ochres, and ivory tones. The result is a rug that doesn't just decorate a space-it commands attention.\u003c\/p\u003e\n\u003cp\u003eWith a tighter weave, higher knot count, and superior finishing, Supreme Kazak rugs offer unmatched durability and a rich, lustrous sheen. Perfect for elegant living rooms, grand entryways, or any space that deserves a statement piece with enduring beauty and cultural depth.\u003c\/p\u003e","brand":"Gooch Oriental","offers":[{"title":"Default Title","offer_id":45165753368794,"sku":"52775","price":900.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/files\/52775_4.png?v=1747823410"}],"url":"https:\/\/www.goochluxuryrugs.com\/collections\/the-christmas-shop.oembed?page=16","provider":"Gooch Luxury Rugs","version":"1.0","type":"link"}