{"title":"Cut Pile","description":"\u003cspan data-mce-fragment=\"1\"\u003eThe loops of fiber are cut, creating a pile on the surface of the rug.\u003c\/span\u003e","products":[{"product_id":"goochy2-aqua","title":"Goochy2 Aqua Rug","description":"\u003cp class=\"f-c-secondary\"\u003eCare instructions: Vacuum regularly, using the nozzle and suction only. Rotating brushes may damage the fibres and the lifespan of your rug. Blot any spills with a clean, dry cloth. Do not rub. We do not recommend to use any harsh detergents. Natural fibres may shed. This will reduce over time, and shouldn’t affect your rug’s lifespan or performance.\u003c\/p\u003e\n\u003cp\u003eWe recommend using a Goochy Grip. This will help to prevent your rug from moving underfoot and protects against colour transfer to the floor.\u003c\/p\u003e\n\u003cp\u003eSizes Available: 1.50X0.90M, 1.80X1.20M, 2.40X1.70M\u003c\/p\u003e\n\u003cp\u003eMaterial: 100% Wool\u003c\/p\u003e\n\u003cp\u003eRug Construction: Hand Tufted\u003c\/p\u003e\n\u003cp\u003eCountry Of Origin: India\u003c\/p\u003e","brand":"Sample","offers":[{"title":"1.40m x 1.40m","offer_id":40255977914529,"sku":"GOOCHY2AQUA140X140","price":99.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/products\/Goochy_Aqua.jpg?v=1603696145"},{"product_id":"toros-abyss-frost-grey","title":"Toros Distressed Abyss Frost Grey Rug","description":"\u003cdiv style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eElevate your space with our contemporary rugs, expertly crafted from a premium blend of viscose and shrink acrylic. This combination creates a silky-smooth texture with a subtle sheen that reflects light beautifully, resulting in captivating colour changes depending on the lighting and angle.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDesigned with both style and practicality in mind, these rugs offer excellent durability, maintaining their shape and appearance even in high-traffic areas. The soft yet resilient fibers ensure long-lasting comfort underfoot, making them a perfect addition to any modern living space.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFully compatible with underfloor heating, these rugs provide warmth and coziness throughout the year.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWorth Knowing:\u003c\/span\u003e\u003cspan\u003e A rug made from viscose and shrink acrylic can appear to change colour depending on the direction of the pile and the lighting in the room. This effect, often referred to as pile shading or nap direction, occurs because the fibers reflect light differently when brushed in one direction versus another.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eViscose has a silk-like sheen, meaning it catches and reflects light, creating variations in tone. When the pile is brushed one way, the rug may appear lighter and shinier, while in the opposite direction, it can look darker and more muted. Shrink acrylic, which adds texture and contrast, further enhances these variations by creating depth in the design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAdditionally, the way natural or artificial light hits the rug throughout the day can impact its appearance. Direct sunlight can make colours appear brighter, while softer indoor lighting may bring out warmer or cooler undertones. For this reason, your rug will appear different colours from different angles, adding to its unique and dynamic look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCare Instructions:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eRegularly vacuum with a suction-only vacuum cleaner to maintain the rug’s texture and appearance.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eAvoid using rotating brushes, as they may damage the fibers.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eClean spills immediately by blotting with a clean, dry cloth—avoid rubbing.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eProfessional cleaning recommended for deeper maintenance.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAdd a touch of contemporary elegance to your home with a rug that combines luxurious texture, lasting durability, and functional comfort.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCare Instructions:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eRegularly vacuum with a suction-only setting to maintain appearance and remove dust.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eBlot spills immediately with a clean, dry cloth – avoid rubbing.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eProfessional cleaning recommended for deep cleaning.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eAvoid exposure to direct sunlight for prolonged periods to prevent fading.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eRotate periodically to ensure even wear.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eWe recommend using a\u003c\/span\u003e\u003ca href=\"https:\/\/www.goochluxuryrugs.com\/products\/goochy-grip\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eGoochy Grip\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e. This will help to prevent your rug from moving underfoot and protects against colour transfer to the floor.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eColours in rugs can appear differently depending on the screen you are viewing them on. Variations in display technology, brightness, contrast, and colour calibration can make a rug’s hues look more vibrant, muted, warmer, or cooler than they actually are. Additionally, different devices—such as smartphones, tablets, and computer monitors—may show slight variations in tone and depth. To get the most accurate representation of a rug’s colour, we recommend viewing it in natural lighting when possible and referring to detailed product descriptions for guidance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cb id=\"docs-internal-guid-87af12b6-7fff-af38-f433-76c9b08b59f8\"\u003e\u003c\/b\u003e\n\u003c\/div\u003e","brand":"Oriental Rugs","offers":[{"title":"Grey \/ 1.80m x 1.20m 8KG","offer_id":29756076032045,"sku":"TOROSABYSS180","price":250.0,"currency_code":"GBP","in_stock":true},{"title":"Grey \/ 2.90m x 2.00m 18KG","offer_id":29756092186669,"sku":"TOROSABYSS290","price":500.0,"currency_code":"GBP","in_stock":false},{"title":"Grey \/ 3.40m x 2.40m 24KG","offer_id":32649356345389,"sku":"TOROSABYSS340","price":750.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/products\/TorosAbyssFrostGrey.jpg?v=1626261416"},{"product_id":"toros-grace-frost-grey","title":"Toros Distressed Grace Frost Grey Rug","description":"\u003cdiv style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eElevate your space with our contemporary rugs, expertly crafted from a premium blend of viscose and shrink acrylic. This combination creates a silky-smooth texture with a subtle sheen that reflects light beautifully, resulting in captivating colour changes depending on the lighting and angle.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDesigned with both style and practicality in mind, these rugs offer excellent durability, maintaining their shape and appearance even in high-traffic areas. The soft yet resilient fibers ensure long-lasting comfort underfoot, making them a perfect addition to any modern living space.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFully compatible with underfloor heating, these rugs provide warmth and coziness throughout the year.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWorth Knowing:\u003c\/span\u003e\u003cspan\u003e A rug made from viscose and shrink acrylic can appear to change colour depending on the direction of the pile and the lighting in the room. This effect, often referred to as pile shading or nap direction, occurs because the fibers reflect light differently when brushed in one direction versus another.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eViscose has a silk-like sheen, meaning it catches and reflects light, creating variations in tone. When the pile is brushed one way, the rug may appear lighter and shinier, while in the opposite direction, it can look darker and more muted. Shrink acrylic, which adds texture and contrast, further enhances these variations by creating depth in the design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAdditionally, the way natural or artificial light hits the rug throughout the day can impact its appearance. Direct sunlight can make colours appear brighter, while softer indoor lighting may bring out warmer or cooler undertones. For this reason, your rug will appear different colours from different angles, adding to its unique and dynamic look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCare Instructions:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eRegularly vacuum with a suction-only vacuum cleaner to maintain the rug’s texture and appearance.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eAvoid using rotating brushes, as they may damage the fibers.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eClean spills immediately by blotting with a clean, dry cloth—avoid rubbing.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eProfessional cleaning recommended for deeper maintenance.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAdd a touch of contemporary elegance to your home with a rug that combines luxurious texture, lasting durability, and functional comfort.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCare Instructions:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eRegularly vacuum with a suction-only setting to maintain appearance and remove dust.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eBlot spills immediately with a clean, dry cloth – avoid rubbing.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eProfessional cleaning recommended for deep cleaning.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eAvoid exposure to direct sunlight for prolonged periods to prevent fading.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eRotate periodically to ensure even wear.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eWe recommend using a\u003c\/span\u003e\u003ca href=\"https:\/\/www.goochluxuryrugs.com\/products\/goochy-grip\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eGoochy Grip\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e. This will help to prevent your rug from moving underfoot and protects against colour transfer to the floor.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eColours in rugs can appear differently depending on the screen you are viewing them on. Variations in display technology, brightness, contrast, and colour calibration can make a rug’s hues look more vibrant, muted, warmer, or cooler than they actually are. Additionally, different devices—such as smartphones, tablets, and computer monitors—may show slight variations in tone and depth. To get the most accurate representation of a rug’s colour, we recommend viewing it in natural lighting when possible and referring to detailed product descriptions for guidance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cb id=\"docs-internal-guid-87af12b6-7fff-af38-f433-76c9b08b59f8\"\u003e\u003c\/b\u003e\n\u003c\/div\u003e","brand":"Oriental Rugs","offers":[{"title":"Grey \/ 1.80m x 1.20m - 8KG","offer_id":29756101132333,"sku":"TOROSGRACE180","price":250.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/products\/64666854_1.jpg?v=1593761319"},{"product_id":"toros-illusion-frost-grey","title":"Toros Distressed Illusion Frost Grey Rug","description":"\u003cdiv style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eElevate your space with our contemporary rugs, expertly crafted from a premium blend of viscose and shrink acrylic. This combination creates a silky-smooth texture with a subtle sheen that reflects light beautifully, resulting in captivating colour changes depending on the lighting and angle.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDesigned with both style and practicality in mind, these rugs offer excellent durability, maintaining their shape and appearance even in high-traffic areas. The soft yet resilient fibers ensure long-lasting comfort underfoot, making them a perfect addition to any modern living space.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFully compatible with underfloor heating, these rugs provide warmth and coziness throughout the year.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eMaterial:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003ePremium viscose and shrink acrylic blend for a soft and durable finish\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eDesign:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eTimeless pattern with a distressed, vintage-inspired look\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eColour Palette:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eSoft greys and muted tones that shift beautifully with lighting\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003ePile Height:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003eThe pile height refers to the length of the carpet fibers measured from the backing to the tip, determining the texture, softness, and overall feel underfoot. The pile height of this rug collection is approximately 0.4 cm\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e\u003cstrong\u003eTexture:\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eSilky smooth with a subtle sheen, enhancing the rug’s intricate details\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eDurability:\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eResistant to everyday wear, perfect for high-traffic areas\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eCare Instructions:\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e  \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eVacuum regularly; professional cleaning recommended for longevity\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTransform your home with this sophisticated medallion rug, offering both style and comfort in every step.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWorth Knowing:\u003c\/strong\u003e\u003cspan\u003e A rug made from viscose and shrink acrylic can appear to change colour depending on the direction of the pile and the lighting in the room. This effect, often referred to as pile shading or nap direction, occurs because the fibers reflect light differently when brushed in one direction versus another.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eViscose has a silk-like sheen, meaning it catches and reflects light, creating variations in tone. When the pile is brushed one way, the rug may appear lighter and shinier, while in the opposite direction, it can look darker and more muted. Shrink acrylic, which adds texture and contrast, further enhances these variations by creating depth in the design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAdditionally, the way natural or artificial light hits the rug throughout the day can impact its appearance. Direct sunlight can make colours appear brighter, while softer indoor lighting may bring out warmer or cooler undertones. For this reason, your rug will appear different colours from different angles, adding to its unique and dynamic look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eTo learn more about this range and its colour-changing features, \u003ca href=\"https:\/\/www.goochluxuryrugs.com\/blogs\/news\/understanding-the-colour-variations-of-the-toros-rug-what-to-expect-before-you-buy\" rel=\"noopener\" target=\"_blank\"\u003eclick here\u003c\/a\u003e to read our blog filled with detailed information.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCare Instructions:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eRegularly vacuum with a suction-only setting to maintain appearance and remove dust.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eBlot spills immediately with a clean, dry cloth – avoid rubbing.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eProfessional cleaning recommended for deep cleaning.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eAvoid exposure to direct sunlight for prolonged periods to prevent fading.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eRotate periodically to ensure even wear.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eWe recommend using a\u003c\/span\u003e\u003ca href=\"https:\/\/www.goochluxuryrugs.com\/products\/goochy-grip\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eGoochy Grip\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e. This will help to prevent your rug from moving underfoot and protects against colour transfer to the floor.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eColours in rugs can appear differently depending on the screen you are viewing them on. Variations in display technology, brightness, contrast, and colour calibration can make a rug’s hues look more vibrant, muted, warmer, or cooler than they actually are. Additionally, different devices—such as smartphones, tablets, and computer monitors—may show slight variations in tone and depth. To get the most accurate representation of a rug’s colour, we recommend viewing it in natural lighting when possible and referring to detailed product descriptions for guidance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cb id=\"docs-internal-guid-87af12b6-7fff-af38-f433-76c9b08b59f8\"\u003e\u003c\/b\u003e\n\u003c\/div\u003e\n\u003cb id=\"docs-internal-guid-87af12b6-7fff-af38-f433-76c9b08b59f8\"\u003e\u003c\/b\u003e\n\u003c\/div\u003e","brand":"Turkish Rugs","offers":[{"title":"1.80m x 1.20m","offer_id":29756105949229,"sku":"TOROSILLGREY180","price":550.0,"currency_code":"GBP","in_stock":true},{"title":"2.30m x 1.60m","offer_id":29756105981997,"sku":"TOROSILLGREY230","price":800.0,"currency_code":"GBP","in_stock":true},{"title":"2.90m x 2.00m","offer_id":29756106014765,"sku":"TOROSILLGREY290","price":1150.0,"currency_code":"GBP","in_stock":false},{"title":"3.40m x 2.40m","offer_id":32649413820461,"sku":"TOROSILLGREY340","price":1600.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/files\/IllusionFrostGrey.jpg?v=1738921886"},{"product_id":"toros-illusion-ice-blue","title":"Toros Distressed Illusion Ice Blue Rug","description":"\u003cdiv style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eElevate your space with our contemporary rugs, expertly crafted from a premium blend of viscose and shrink acrylic. This combination creates a silky-smooth texture with a subtle sheen that reflects light beautifully, resulting in captivating colour changes depending on the lighting and angle.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDesigned with both style and practicality in mind, these rugs offer excellent durability, maintaining their shape and appearance even in high-traffic areas. The soft yet resilient fibers ensure long-lasting comfort underfoot, making them a perfect addition to any modern living space.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFully compatible with underfloor heating, these rugs provide warmth and coziness throughout the year.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eMaterial:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003ePremium viscose and shrink acrylic blend for a soft and durable finish\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eDesign:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eTimeless pattern with a distressed, vintage-inspired look\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eColour Palette:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eSoft greys and muted tones that shift beautifully with lighting\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003ePile Height:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003eThe pile height refers to the length of the carpet fibers measured from the backing to the tip, determining the texture, softness, and overall feel underfoot. The pile height of this rug collection is approximately 0.4 cm\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e\u003cstrong\u003eTexture:\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eSilky smooth with a subtle sheen, enhancing the rug’s intricate details\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eDurability:\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eResistant to everyday wear, perfect for high-traffic areas\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eCare Instructions:\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e  \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eVacuum regularly; professional cleaning recommended for longevity\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTransform your home with this sophisticated medallion rug, offering both style and comfort in every step.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWorth Knowing:\u003c\/strong\u003e\u003cspan\u003e A rug made from viscose and shrink acrylic can appear to change colour depending on the direction of the pile and the lighting in the room. This effect, often referred to as pile shading or nap direction, occurs because the fibers reflect light differently when brushed in one direction versus another.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eViscose has a silk-like sheen, meaning it catches and reflects light, creating variations in tone. When the pile is brushed one way, the rug may appear lighter and shinier, while in the opposite direction, it can look darker and more muted. Shrink acrylic, which adds texture and contrast, further enhances these variations by creating depth in the design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAdditionally, the way natural or artificial light hits the rug throughout the day can impact its appearance. Direct sunlight can make colours appear brighter, while softer indoor lighting may bring out warmer or cooler undertones. For this reason, your rug will appear different colours from different angles, adding to its unique and dynamic look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eTo learn more about this range and its colour-changing features, \u003ca href=\"https:\/\/www.goochluxuryrugs.com\/blogs\/news\/understanding-the-colour-variations-of-the-toros-rug-what-to-expect-before-you-buy\" rel=\"noopener\" target=\"_blank\"\u003eclick here\u003c\/a\u003e to read our blog filled with detailed information.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCare Instructions:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eRegularly vacuum with a suction-only setting to maintain appearance and remove dust.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eBlot spills immediately with a clean, dry cloth – avoid rubbing.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eProfessional cleaning recommended for deep cleaning.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eAvoid exposure to direct sunlight for prolonged periods to prevent fading.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eRotate periodically to ensure even wear.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eWe recommend using a\u003c\/span\u003e\u003ca href=\"https:\/\/www.goochluxuryrugs.com\/products\/goochy-grip\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eGoochy Grip\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e. This will help to prevent your rug from moving underfoot and protects against colour transfer to the floor.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eColours in rugs can appear differently depending on the screen you are viewing them on. Variations in display technology, brightness, contrast, and colour calibration can make a rug’s hues look more vibrant, muted, warmer, or cooler than they actually are. Additionally, different devices—such as smartphones, tablets, and computer monitors—may show slight variations in tone and depth. To get the most accurate representation of a rug’s colour, we recommend viewing it in natural lighting when possible and referring to detailed product descriptions for guidance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cb id=\"docs-internal-guid-87af12b6-7fff-af38-f433-76c9b08b59f8\"\u003e\u003c\/b\u003e\n\u003c\/div\u003e","brand":"Turkish Rugs","offers":[{"title":"1.80m x 1.20m","offer_id":29756110929965,"sku":"TOROSILLICE180","price":550.0,"currency_code":"GBP","in_stock":true},{"title":"2.30m x 1.60m","offer_id":29756110962733,"sku":"TOROSILLICE230","price":800.0,"currency_code":"GBP","in_stock":true},{"title":"2.90m x 2.00m","offer_id":29756110995501,"sku":"TOROSILLICE290","price":1150.0,"currency_code":"GBP","in_stock":false},{"title":"3.40m x 2.40m","offer_id":32649418702893,"sku":"TOROSILLICE340","price":1600.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/files\/IceBlueIllusion.jpg?v=1738922008"},{"product_id":"toros-copper-overdyed","title":"Toros Distressed Medallion Copper Overdyed Rug","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEnhance your living space with the timeless charm of this viscose and shrink acrylic medallion rug. Designed with an intricate medallion pattern, this rug seamlessly blends classic elegance with modern sophistication. The soft, lustrous sheen of viscose adds a luxurious touch, while the shrink acrylic fibers provide durability and resilience, ensuring that this rug maintains its beauty for years to come.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOne of the most captivating features of this rug is its dynamic color quality. Depending on the lighting, the soft greys and muted tones subtly shift, creating a mesmerizing effect that adds depth and dimension to any room. In natural daylight, the rug’s lighter hues shimmer with elegance, while in softer, ambient lighting, its deeper shades emerge, adding warmth and richness to your space.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePerfect for both contemporary and traditional interiors, its subtle color palette of soft greys and neutrals creates a serene and inviting atmosphere. Whether placed in a living room, bedroom, or dining area, this medallion rug serves as a statement piece that ties the room together effortlessly.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFeatures:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cstrong\u003eMaterial:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003ePremium viscose and shrink acrylic blend for a soft and durable finish\u003c\/span\u003e\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cstrong\u003eDesign:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eTimeless medallion pattern with a distressed, vintage-inspired look\u003c\/span\u003e\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cstrong\u003eColour Palette:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eSoft greys and muted tones that shift beautifully with lighting\u003c\/span\u003e\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cstrong\u003ePile Height:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003eThe pile height refers to the length of the carpet fibers measured from the backing to the tip, determining the texture, softness, and overall feel underfoot. The pile height of this rug collection is approximately 0.4 cm\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eTexture:\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eSilky smooth with a subtle sheen, enhancing the rug’s intricate details\u003c\/span\u003e\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cstrong\u003eDurability:\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eResistant to everyday wear, perfect for high-traffic areas\u003c\/span\u003e\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cstrong\u003eCare Instructions:\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e  \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eVacuum regularly; professional cleaning recommended for longevity\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTransform your home with this sophisticated medallion rug, offering both style and comfort in every step.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWorth Knowing:\u003c\/span\u003e\u003cspan\u003e A rug made from viscose and shrink acrylic can appear to change color depending on the direction of the pile and the lighting in the room. This effect, often referred to as pile shading or nap direction, occurs because the fibers reflect light differently when brushed in one direction versus another.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eViscose has a silk-like sheen, meaning it catches and reflects light, creating variations in tone. When the pile is brushed one way, the rug may appear lighter and shinier, while in the opposite direction, it can look darker and more muted. Shrink acrylic, which adds texture and contrast, further enhances these variations by creating depth in the design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAdditionally, the way natural or artificial light hits the rug throughout the day can impact its appearance. Direct sunlight can make colors appear brighter, while softer indoor lighting may bring out warmer or cooler undertones. For this reason, your rug will appear different colors from different angles, adding to its unique and dynamic look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eTo learn more about this range and its color-changing features, \u003ca rel=\"noopener\" href=\"https:\/\/www.goochluxuryrugs.com\/blogs\/news\/understanding-the-colour-variations-of-the-toros-rug-what-to-expect-before-you-buy\" target=\"_blank\"\u003eclick here\u003c\/a\u003e to read our blog filled with detailed information.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCare Instructions:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eRegularly vacuum with a suction-only setting to maintain appearance and remove dust.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eBlot spills immediately with a clean, dry cloth – avoid rubbing.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eProfessional cleaning recommended for deep cleaning.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eAvoid exposure to direct sunlight for prolonged periods to prevent fading.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eRotate periodically to ensure even wear.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eWe recommend using a\u003c\/span\u003e\u003ca href=\"https:\/\/www.goochluxuryrugs.com\/products\/goochy-grip\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eGoochy Grip\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e. This will help to prevent your rug from moving underfoot and protects against colour transfer to the floor.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eColours in rugs can appear differently depending on the screen you are viewing them on. Variations in display technology, brightness, contrast, and colour calibration can make a rug’s hues look more vibrant, muted, warmer, or cooler than they actually are. Additionally, different devices—such as smartphones, tablets, and computer monitors—may show slight variations in tone and depth. To get the most accurate representation of a rug’s colour, we recommend viewing it in natural lighting when possible and referring to detailed product descriptions for guidance.\u003c\/span\u003e\u003c\/p\u003e","brand":"Turkish Rugs","offers":[{"title":"1.80m x 1.20m","offer_id":29756148088877,"sku":"TOROSOVERCOPPER180","price":550.0,"currency_code":"GBP","in_stock":false},{"title":"2.30m x 1.60m","offer_id":29756148121645,"sku":"TOROSOVERCOPPER230","price":800.0,"currency_code":"GBP","in_stock":false},{"title":"2.90m x 2.00m","offer_id":32373526659117,"sku":"TOROSOVERCOPPER290","price":1150.0,"currency_code":"GBP","in_stock":true},{"title":"3.40m x 2.40m","offer_id":32649385181229,"sku":"TOROSOVERCOPPER340","price":1600.0,"currency_code":"GBP","in_stock":false},{"title":"2.40m x 0.80m","offer_id":43009434091738,"sku":"TOROSOVERCOPPER240R","price":450.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/files\/MedallionCopper_5a001ca2-d5ee-4b88-bf24-e17240ff6bbe.jpg?v=1738921778"},{"product_id":"toros-frost-grey-overdyed","title":"Toros Distressed Medallion Frost Grey Overdyed Rug","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEnhance your living space with the timeless charm of this viscose and shrink acrylic medallion rug. Designed with an intricate medallion pattern, this rug seamlessly blends classic elegance with modern sophistication. The soft, lustrous sheen of viscose adds a luxurious touch, while the shrink acrylic fibers provide durability and resilience, ensuring that this rug maintains its beauty for years to come.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOne of the most captivating features of this rug is its dynamic colour quality. Depending on the lighting, the soft greys and muted tones subtly shift, creating a mesmerizing effect that adds depth and dimension to any room. In natural daylight, the rug’s lighter hues shimmer with elegance, while in softer, ambient lighting, its deeper shades emerge, adding warmth and richness to your space.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePerfect for both contemporary and traditional interiors, its subtle colour palette of soft greys and neutrals creates a serene and inviting atmosphere. Whether placed in a living room, bedroom, or dining area, this medallion rug serves as a statement piece that ties the room together effortlessly.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFeatures:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cstrong\u003eMaterial:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003ePremium viscose and shrink acrylic blend for a soft and durable finish\u003c\/span\u003e\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cstrong\u003eDesign:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eTimeless medallion pattern with a distressed, vintage-inspired look\u003c\/span\u003e\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cstrong\u003eColour Palette:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eSoft greys and muted tones that shift beautifully with lighting\u003c\/span\u003e\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cstrong\u003ePile Height:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003eThe pile height refers to the length of the carpet fibers measured from the backing to the tip, determining the texture, softness, and overall feel underfoot. The pile height of this rug collection is approximately 0.4 cm\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eTexture:\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eSilky smooth with a subtle sheen, enhancing the rug’s intricate details\u003c\/span\u003e\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cstrong\u003eDurability:\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eResistant to everyday wear, perfect for high-traffic areas\u003c\/span\u003e\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cstrong\u003eCare Instructions:\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e  \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eVacuum regularly; professional cleaning recommended for longevity\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTransform your home with this sophisticated medallion rug, offering both style and comfort in every step.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWorth Knowing:\u003c\/span\u003e\u003cspan\u003e A rug made from viscose and shrink acrylic can appear to change colour depending on the direction of the pile and the lighting in the room. This effect, often referred to as pile shading or nap direction, occurs because the fibers reflect light differently when brushed in one direction versus another.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eViscose has a silk-like sheen, meaning it catches and reflects light, creating variations in tone. When the pile is brushed one way, the rug may appear lighter and shinier, while in the opposite direction, it can look darker and more muted. Shrink acrylic, which adds texture and contrast, further enhances these variations by creating depth in the design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAdditionally, the way natural or artificial light hits the rug throughout the day can impact its appearance. Direct sunlight can make colours appear brighter, while softer indoor lighting may bring out warmer or cooler undertones. For this reason, your rug will appear different colours from different angles, adding to its unique and dynamic look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eTo learn more about this range and its colour-changing features, \u003ca rel=\"noopener\" href=\"https:\/\/www.goochluxuryrugs.com\/blogs\/news\/understanding-the-colour-variations-of-the-toros-rug-what-to-expect-before-you-buy\" target=\"_blank\"\u003eclick here\u003c\/a\u003e to read our blog filled with detailed information.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCare Instructions:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eRegularly vacuum with a suction-only setting to maintain appearance and remove dust.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eBlot spills immediately with a clean, dry cloth – avoid rubbing.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eProfessional cleaning recommended for deep cleaning.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eAvoid exposure to direct sunlight for prolonged periods to prevent fading.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eRotate periodically to ensure even wear.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eWe recommend using a\u003c\/span\u003e\u003ca href=\"https:\/\/www.goochluxuryrugs.com\/products\/goochy-grip\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eGoochy Grip\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e. This will help to prevent your rug from moving underfoot and protects against colour transfer to the floor.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eColours in rugs can appear differently depending on the screen you are viewing them on. Variations in display technology, brightness, contrast, and colour calibration can make a rug’s hues look more vibrant, muted, warmer, or cooler than they actually are. Additionally, different devices—such as smartphones, tablets, and computer monitors—may show slight variations in tone and depth. To get the most accurate representation of a rug’s colour, we recommend viewing it in natural lighting when possible and referring to detailed product descriptions for guidance.\u003c\/span\u003e\u003c\/p\u003e","brand":"Turkish Rugs","offers":[{"title":"1.80m x 1.20m","offer_id":29756155363373,"sku":"TOROSOVERFROST180","price":550.0,"currency_code":"GBP","in_stock":true},{"title":"2.30m x 1.60m","offer_id":32373572730925,"sku":"TOROSOVERFROST230","price":800.0,"currency_code":"GBP","in_stock":false},{"title":"2.90m x 2.00m","offer_id":32373598388269,"sku":"TOROSOVERFROST290","price":1150.0,"currency_code":"GBP","in_stock":true},{"title":"3.40m x 2.40m","offer_id":32649396486189,"sku":"TOROSOVERFROST340","price":1600.0,"currency_code":"GBP","in_stock":true},{"title":"6.00m x 3.00m","offer_id":42293282013402,"sku":"SAMPLE600X300","price":3000.0,"currency_code":"GBP","in_stock":true},{"title":"2.40m x 0.80m","offer_id":43009409253594,"sku":"TOROSOVERFROST240R","price":450.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/files\/MedallionFrost.jpg?v=1738921662"},{"product_id":"toros-frost-grey-overdyed-1","title":"Toros Distressed Medallion Mink Overdyed Rug","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEnhance your living space with the timeless charm of this viscose and shrink acrylic medallion rug. Designed with an intricate medallion pattern, this rug seamlessly blends classic elegance with modern sophistication. The soft, lustrous sheen of viscose adds a luxurious touch, while the shrink acrylic fibers provide durability and resilience, ensuring that this rug maintains its beauty for years to come.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOne of the most captivating features of this rug is its dynamic colour quality. Depending on the lighting, the soft greys and muted tones subtly shift, creating a mesmerizing effect that adds depth and dimension to any room. In natural daylight, the rug’s lighter hues shimmer with elegance, while in softer, ambient lighting, its deeper shades emerge, adding warmth and richness to your space.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePerfect for both contemporary and traditional interiors, its subtle colour palette of soft greys and neutrals creates a serene and inviting atmosphere. Whether placed in a living room, bedroom, or dining area, this medallion rug serves as a statement piece that ties the room together effortlessly.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFeatures:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cstrong\u003eMaterial:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003ePremium viscose and shrink acrylic blend for a soft and durable finish\u003c\/span\u003e\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cstrong\u003eDesign:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eTimeless medallion pattern with a distressed, vintage-inspired look\u003c\/span\u003e\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cstrong\u003eColour Palette:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eSoft greys and muted tones that shift beautifully with lighting\u003c\/span\u003e\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cstrong\u003ePile Height:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003eThe pile height refers to the length of the carpet fibers measured from the backing to the tip, determining the texture, softness, and overall feel underfoot. The pile height of this rug collection is approximately 0.4 cm\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eTexture:\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eSilky smooth with a subtle sheen, enhancing the rug’s intricate details\u003c\/span\u003e\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cstrong\u003eDurability:\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eResistant to everyday wear, perfect for high-traffic areas\u003c\/span\u003e\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cstrong\u003eCare Instructions:\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e  \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eVacuum regularly; professional cleaning recommended for longevity\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTransform your home with this sophisticated medallion rug, offering both style and comfort in every step.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWorth Knowing:\u003c\/span\u003e\u003cspan\u003e A rug made from viscose and shrink acrylic can appear to change colour depending on the direction of the pile and the lighting in the room. This effect, often referred to as pile shading or nap direction, occurs because the fibers reflect light differently when brushed in one direction versus another.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eViscose has a silk-like sheen, meaning it catches and reflects light, creating variations in tone. When the pile is brushed one way, the rug may appear lighter and shinier, while in the opposite direction, it can look darker and more muted. Shrink acrylic, which adds texture and contrast, further enhances these variations by creating depth in the design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAdditionally, the way natural or artificial light hits the rug throughout the day can impact its appearance. Direct sunlight can make colours appear brighter, while softer indoor lighting may bring out warmer or cooler undertones. For this reason, your rug will appear different colours from different angles, adding to its unique and dynamic look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eTo learn more about this range and its colour-changing features, \u003ca rel=\"noopener\" href=\"https:\/\/www.goochluxuryrugs.com\/blogs\/news\/understanding-the-colour-variations-of-the-toros-rug-what-to-expect-before-you-buy\" target=\"_blank\"\u003eclick here\u003c\/a\u003e to read our blog filled with detailed information.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCare Instructions:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eRegularly vacuum with a suction-only setting to maintain appearance and remove dust.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eBlot spills immediately with a clean, dry cloth – avoid rubbing.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eProfessional cleaning recommended for deep cleaning.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eAvoid exposure to direct sunlight for prolonged periods to prevent fading.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eRotate periodically to ensure even wear.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eWe recommend using a\u003c\/span\u003e\u003ca href=\"https:\/\/www.goochluxuryrugs.com\/products\/goochy-grip\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eGoochy Grip\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e. This will help to prevent your rug from moving underfoot and protects against colour transfer to the floor.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eColours in rugs can appear differently depending on the screen you are viewing them on. Variations in display technology, brightness, contrast, and colour calibration can make a rug’s hues look more vibrant, muted, warmer, or cooler than they actually are. Additionally, different devices—such as smartphones, tablets, and computer monitors—may show slight variations in tone and depth. To get the most accurate representation of a rug’s colour, we recommend viewing it in natural lighting when possible and referring to detailed product descriptions for guidance.\u003c\/span\u003e\u003c\/p\u003e","brand":"Turkish Rugs","offers":[{"title":"1.80m x 1.20m","offer_id":29756165488685,"sku":"TOROSOVERMINK180","price":550.0,"currency_code":"GBP","in_stock":false},{"title":"2.30m x 1.60m","offer_id":29756165521453,"sku":"TOROSOVERMINK230","price":800.0,"currency_code":"GBP","in_stock":true},{"title":"2.90m x 2.00m","offer_id":32373637513261,"sku":"TOROSOVERMINK290","price":1150.0,"currency_code":"GBP","in_stock":false},{"title":"3.40m x 2.40m","offer_id":32649428271149,"sku":"TOROSOVERMINK340","price":1600.0,"currency_code":"GBP","in_stock":false},{"title":"2.40m x 0.80m","offer_id":43009418395866,"sku":"TOROSOVERMINK240R","price":450.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/files\/MedallionMink.jpg?v=1738921639"},{"product_id":"bokhara-beige-individual","title":"Bokhara Beige Rug","description":"\u003cp\u003eBokhara Rugs - Refined Elegance, Timeless Appeal\u003c\/p\u003e\n\u003cp\u003eIntroduce a touch of luxury and tradition to your space with our exquisite Bokhara rugs, renowned for their fine craftsmanship, silky texture, and iconic repeating motifs. Originally woven by Turkmen tribes and now expertly hand-knotted in Pakistan and Afghanistan, these rugs are loved for their soft pile and classic, symmetrical designs.\u003c\/p\u003e\n\u003cp\u003eEach rug is crafted from hand-spun wool, creating a velvety finish and exceptional durability. The hallmark of Bokhara design lies in its \"gul\" motifs-octagonal or diamond-shaped emblems that represent tribal identity-often arranged in rows across the rug's field. A variation of these, known as \"Elephant's Foot\" guls, features a bolder, squared shape and is a signature element of this timeless style.\u003c\/p\u003e\n\u003cp\u003eWoven in rich jewel tones like deep reds, rusts, ivory, and navy, Bokhara rugs add elegance and warmth to any interior. Perfect for formal spaces or to elevate casual settings, these rugs bring a sense of heritage, balance, and understated luxury to your home.\u003c\/p\u003e","brand":"Oriental Rugs","offers":[{"title":"0.92m x 0.62m","offer_id":32907695456301,"sku":"BOKBGE092X062","price":110.0,"currency_code":"GBP","in_stock":true},{"title":"1.55m x 0.95m","offer_id":32907695489069,"sku":"BOKBGE155X095","price":280.0,"currency_code":"GBP","in_stock":false},{"title":"1.85m x 0.62m","offer_id":32907695521837,"sku":"BOKBGE185X062","price":220.0,"currency_code":"GBP","in_stock":true},{"title":"1.85m x 1.25m","offer_id":32907695554605,"sku":"BOKBGE185X125","price":450.0,"currency_code":"GBP","in_stock":true},{"title":"2.45m x 1.55m","offer_id":32907695587373,"sku":"BOKBGE245X155","price":775.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/products\/BokharaCream.jpg?v=1744812368"},{"product_id":"toros-gold-overdyed","title":"Toros Distressed Medallion Gold Overdyed Rug","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEnhance your living space with the timeless charm of this viscose and shrink acrylic medallion rug. Designed with an intricate medallion pattern, this rug seamlessly blends classic elegance with modern sophistication. The soft, lustrous sheen of viscose adds a luxurious touch, while the shrink acrylic fibers provide durability and resilience, ensuring that this rug maintains its beauty for years to come.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOne of the most captivating features of this rug is its dynamic colour quality. Depending on the lighting, the soft greys and muted tones subtly shift, creating a mesmerizing effect that adds depth and dimension to any room. In natural daylight, the rug’s lighter hues shimmer with elegance, while in softer, ambient lighting, its deeper shades emerge, adding warmth and richness to your space.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePerfect for both contemporary and traditional interiors, its subtle colour palette of soft greys and neutrals creates a serene and inviting atmosphere. Whether placed in a living room, bedroom, or dining area, this medallion rug serves as a statement piece that ties the room together effortlessly.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFeatures:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eMaterial:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003ePremium viscose and shrink acrylic blend for a soft and durable finish\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eDesign:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eTimeless medallion pattern with a distressed, vintage-inspired look\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eColour Palette:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eSoft greys and muted tones that shift beautifully with lighting\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003ePile Height:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003eThe pile height refers to the length of the carpet fibers measured from the backing to the tip, determining the texture, softness, and overall feel underfoot. The pile height of this rug collection is approximately 0.4 cm\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e\u003cstrong\u003eTexture:\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eSilky smooth with a subtle sheen, enhancing the rug’s intricate details\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eDurability:\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eResistant to everyday wear, perfect for high-traffic areas\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cstrong\u003eCare Instructions:\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e  \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eVacuum regularly; professional cleaning recommended for longevity\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eTransform your home with this sophisticated medallion rug, offering both style and comfort in every step.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWorth Knowing:\u003c\/span\u003e\u003cspan\u003e A rug made from viscose and shrink acrylic can appear to change colour depending on the direction of the pile and the lighting in the room. This effect, often referred to as pile shading or nap direction, occurs because the fibers reflect light differently when brushed in one direction versus another.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eViscose has a silk-like sheen, meaning it catches and reflects light, creating variations in tone. When the pile is brushed one way, the rug may appear lighter and shinier, while in the opposite direction, it can look darker and more muted. Shrink acrylic, which adds texture and contrast, further enhances these variations by creating depth in the design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAdditionally, the way natural or artificial light hits the rug throughout the day can impact its appearance. Direct sunlight can make colours appear brighter, while softer indoor lighting may bring out warmer or cooler undertones. For this reason, your rug will appear different colours from different angles, adding to its unique and dynamic look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eTo learn more about this range and its colour-changing features, \u003ca href=\"https:\/\/www.goochluxuryrugs.com\/blogs\/news\/understanding-the-colour-variations-of-the-toros-rug-what-to-expect-before-you-buy\" rel=\"noopener\" target=\"_blank\"\u003eclick here\u003c\/a\u003e to read our blog filled with detailed information.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCare Instructions:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eRegularly vacuum with a suction-only setting to maintain appearance and remove dust.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eBlot spills immediately with a clean, dry cloth – avoid rubbing.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eProfessional cleaning recommended for deep cleaning.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eAvoid exposure to direct sunlight for prolonged periods to prevent fading.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eRotate periodically to ensure even wear.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eWe recommend using a\u003c\/span\u003e\u003ca href=\"https:\/\/www.goochluxuryrugs.com\/products\/goochy-grip\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eGoochy Grip\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e. This will help to prevent your rug from moving underfoot and protects against colour transfer to the floor.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eColours in rugs can appear differently depending on the screen you are viewing them on. Variations in display technology, brightness, contrast, and colour calibration can make a rug’s hues look more vibrant, muted, warmer, or cooler than they actually are. Additionally, different devices—such as smartphones, tablets, and computer monitors—may show slight variations in tone and depth. To get the most accurate representation of a rug’s colour, we recommend viewing it in natural lighting when possible and referring to detailed product descriptions for guidance.\u003c\/span\u003e\u003c\/p\u003e","brand":"Turkish Rugs","offers":[{"title":"1.80m x 1.20m","offer_id":44103519764698,"sku":"TOROSOVERGOLD180","price":550.0,"currency_code":"GBP","in_stock":false},{"title":"2.30m x 1.60m","offer_id":44103519797466,"sku":"TOROSOVERGOLD230","price":800.0,"currency_code":"GBP","in_stock":true},{"title":"2.90m x 2.00m","offer_id":44103519830234,"sku":"TOROSOVERGOLD290","price":1150.0,"currency_code":"GBP","in_stock":true},{"title":"3.40m x 2.40m","offer_id":44103519863002,"sku":"TOROSOVERGOLD340","price":1600.0,"currency_code":"GBP","in_stock":false},{"title":"2.40m x 0.80m","offer_id":43009429045466,"sku":"TOROSOVERGOLD240R","price":450.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/files\/MedallionGold.jpg?v=1738921822"},{"product_id":"toros-abstract-blue","title":"Toros Distressed Abstract Ink Overdyed Rug","description":"\u003cdiv style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eElevate your space with our contemporary rugs, expertly crafted from a premium blend of viscose and shrink acrylic. This combination creates a silky-smooth texture with a subtle sheen that reflects light beautifully, resulting in captivating colour changes depending on the lighting and angle.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eDesigned with both style and practicality in mind, these rugs offer excellent durability, maintaining their shape and appearance even in high-traffic areas. The soft yet resilient fibers ensure long-lasting comfort underfoot, making them a perfect addition to any modern living space.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFully compatible with underfloor heating, these rugs provide warmth and coziness throughout the year.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWorth Knowing:\u003c\/span\u003e\u003cspan\u003e A rug made from viscose and shrink acrylic can appear to change colour depending on the direction of the pile and the lighting in the room. This effect, often referred to as pile shading or nap direction, occurs because the fibers reflect light differently when brushed in one direction versus another.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eViscose has a silk-like sheen, meaning it catches and reflects light, creating variations in tone. When the pile is brushed one way, the rug may appear lighter and shinier, while in the opposite direction, it can look darker and more muted. Shrink acrylic, which adds texture and contrast, further enhances these variations by creating depth in the design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAdditionally, the way natural or artificial light hits the rug throughout the day can impact its appearance. Direct sunlight can make colours appear brighter, while softer indoor lighting may bring out warmer or cooler undertones. For this reason, your rug will appear different colours from different angles, adding to its unique and dynamic look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCare Instructions:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eRegularly vacuum with a suction-only vacuum cleaner to maintain the rug’s texture and appearance.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eAvoid using rotating brushes, as they may damage the fibers.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eClean spills immediately by blotting with a clean, dry cloth—avoid rubbing.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eProfessional cleaning recommended for deeper maintenance.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAdd a touch of contemporary elegance to your home with a rug that combines luxurious texture, lasting durability, and functional comfort.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCare Instructions:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eRegularly vacuum with a suction-only setting to maintain appearance and remove dust.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eBlot spills immediately with a clean, dry cloth – avoid rubbing.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eProfessional cleaning recommended for deep cleaning.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eAvoid exposure to direct sunlight for prolonged periods to prevent fading.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eRotate periodically to ensure even wear.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eWe recommend using a\u003c\/span\u003e\u003ca href=\"https:\/\/www.goochluxuryrugs.com\/products\/goochy-grip\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eGoochy Grip\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e. This will help to prevent your rug from moving underfoot and protects against colour transfer to the floor.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eColours in rugs can appear differently depending on the screen you are viewing them on. Variations in display technology, brightness, contrast, and colour calibration can make a rug’s hues look more vibrant, muted, warmer, or cooler than they actually are. Additionally, different devices—such as smartphones, tablets, and computer monitors—may show slight variations in tone and depth. To get the most accurate representation of a rug’s colour, we recommend viewing it in natural lighting when possible and referring to detailed product descriptions for guidance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cb id=\"docs-internal-guid-87af12b6-7fff-af38-f433-76c9b08b59f8\"\u003e\u003c\/b\u003e\n\u003c\/div\u003e","brand":"Oriental Rugs","offers":[{"title":"Blue \/ 1.80m x 1.20m - 8KG","offer_id":44103519699162,"sku":"TOROSABSNAVY180","price":250.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/products\/AbstractBlue.jpg?v=1626261373"},{"product_id":"goochy2-taupe","title":"Goochy2 Taupe Rug","description":"\u003cp class=\"f-c-secondary\"\u003eCare instructions: Vacuum regularly, using the nozzle and suction only. Rotating brushes may damage the fibres and the lifespan of your rug. Blot any spills with a clean, dry cloth. Do not rub. We do not recommend to use any harsh detergents. Natural fibres may shed. This will reduce over time, and shouldn’t affect your rug’s lifespan or performance.\u003c\/p\u003e\n\u003cp\u003eWe recommend using a Goochy Grip. This will help to prevent your rug from moving underfoot and protects against colour transfer to the floor.\u003c\/p\u003e\n\u003cp\u003eSizes Available: 1.40 X 1.40M\u003c\/p\u003e\n\u003cp\u003eMaterial: 100% Wool\u003c\/p\u003e\n\u003cp\u003eRug Construction: Hand Tufted\u003c\/p\u003e\n\u003cp\u003eCountry Of Origin: India\u003c\/p\u003e","brand":"Sample","offers":[{"title":"1.40m x 1.40m","offer_id":35921267916961,"sku":"GOOCHY2TPE140X140","price":99.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/products\/Goochy2Taupe.jpg?v=1603696803"},{"product_id":"colore-natural","title":"Colore Distressed Natural Rug","description":"\u003cp class=\"\" data-end=\"487\" data-start=\"110\"\u003eIndulge in refined luxury with the Colore Area Rug — where elegant texture meets contemporary sophistication. Woven with meticulous precision, this machine-made rug showcases a beautifully distressed finish that shifts in tone and depth with every change in lighting and pile movement. The result is a sophisticated surface that feels alive, dynamic, and effortlessly chic.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"723\" data-start=\"489\"\u003eAvailable in a curated range of rich, modern tones — including bold Claret, radiant Coral, deep Midnight, golden Mustard, soft Neutral, and serene Sky Blue — the Colore Rug adds both a tactile and visual statement to any interior.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"1064\" data-start=\"725\"\u003eCrafted from a premium blend of viscose and polyester, it offers a silky-smooth touch with a lustrous sheen that captures and reflects the light, elevating even the most minimal spaces. Its low pile and flowing texture make it the perfect centerpiece for living rooms, bedrooms, or home offices seeking comfort with contemporary style.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"1398\" data-start=\"1066\"\u003e\u003cstrong data-end=\"1079\" data-start=\"1066\"\u003eMaterial:\u003c\/strong\u003e 50% Viscose, 50% Polyester for a soft, durable feel with a luxurious sheen\u003cbr data-end=\"1157\" data-start=\"1154\"\u003e\u003cstrong data-end=\"1168\" data-start=\"1157\"\u003eDesign:\u003c\/strong\u003e Contemporary distressed look with tone-shifting texture\u003cbr data-end=\"1227\" data-start=\"1224\"\u003e\u003cstrong data-end=\"1245\" data-start=\"1227\"\u003eColor Palette:\u003c\/strong\u003e Claret, Coral, Midnight, Mustard, Neutral, Sky Blue\u003cbr data-end=\"1300\" data-start=\"1297\"\u003e\u003cstrong data-end=\"1314\" data-start=\"1300\"\u003eIdeal For:\u003c\/strong\u003e Sophisticated living rooms, serene bedrooms, stylish offices, or refined hallways\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"1540\" data-start=\"1400\"\u003e\u003cstrong data-end=\"487\" data-start=\"110\"\u003eDiscover the beauty of movement, light, and modern design with the Colore Area Rug — an effortlessly luxurious foundation for your home.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCare Instructions:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eRegularly vacuum with a suction-only setting to maintain appearance and remove dust.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eBlot spills immediately with a clean, dry cloth – avoid rubbing.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eProfessional cleaning recommended for deep cleaning.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eAvoid exposure to direct sunlight for prolonged periods to prevent fading.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eRotate periodically to ensure even wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cb id=\"docs-internal-guid-3854b328-7fff-5640-6737-265f01a29b78\"\u003e\u003cspan\u003eWe recommend using a \u003ca title=\"Goochy Grip\" href=\"https:\/\/www.goochluxuryrugs.com\/products\/goochy-grip\"\u003eGoochy Grip\u003c\/a\u003e. This will help to prevent your rug from moving underfoot and protects against colour transfer to the floor.\u003c\/span\u003e\u003c\/b\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eColours in rugs can appear differently depending on the screen you are viewing them on. Variations in display technology, brightness, contrast, and colour calibration can make a rug’s hues look more vibrant, muted, warmer, or cooler than they actually are. Additionally, different devices—such as smartphones, tablets, and computer monitors—may show slight variations in tone and depth. To get the most accurate representation of a rug’s colour, we recommend viewing it in natural lighting when possible and referring to detailed product descriptions for guidance.\u003c\/p\u003e","brand":"Turkish Rugs","offers":[{"title":"Natural \/ 1.80m x 1.20m - 5KG","offer_id":44103519568090,"sku":"COLORENAT180","price":125.0,"currency_code":"GBP","in_stock":true},{"title":"Natural \/ 2.30m x 1.60m - 8KG","offer_id":44103519600858,"sku":"COLORENAT230","price":200.0,"currency_code":"GBP","in_stock":false},{"title":"Natural \/ 2.90m x 2.00m - 12KG","offer_id":44103519633626,"sku":"COLORENAT290","price":300.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/products\/image00014.jpg?v=1604002394"},{"product_id":"colore-coral","title":"Colore Distressed Coral Rug","description":"\u003cp class=\"\" data-end=\"487\" data-start=\"110\"\u003eIndulge in refined luxury with the Colore Area Rug — where elegant texture meets contemporary sophistication. Woven with meticulous precision, this machine-made rug showcases a beautifully distressed finish that shifts in tone and depth with every change in lighting and pile movement. The result is a sophisticated surface that feels alive, dynamic, and effortlessly chic.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"723\" data-start=\"489\"\u003eAvailable in a curated range of rich, modern tones — including bold Claret, radiant Coral, deep Midnight, golden Mustard, soft Neutral, and serene Sky Blue — the Colore Rug adds both a tactile and visual statement to any interior.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"1064\" data-start=\"725\"\u003eCrafted from a premium blend of viscose and polyester, it offers a silky-smooth touch with a lustrous sheen that captures and reflects the light, elevating even the most minimal spaces. Its low pile and flowing texture make it the perfect centerpiece for living rooms, bedrooms, or home offices seeking comfort with contemporary style.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"1398\" data-start=\"1066\"\u003e\u003cstrong data-end=\"1079\" data-start=\"1066\"\u003eMaterial:\u003c\/strong\u003e 50% Viscose, 50% Polyester for a soft, durable feel with a luxurious sheen\u003cbr data-end=\"1157\" data-start=\"1154\"\u003e\u003cstrong data-end=\"1168\" data-start=\"1157\"\u003eDesign:\u003c\/strong\u003e Contemporary distressed look with tone-shifting texture\u003cbr data-end=\"1227\" data-start=\"1224\"\u003e\u003cstrong data-end=\"1245\" data-start=\"1227\"\u003eColor Palette:\u003c\/strong\u003e Claret, Coral, Midnight, Mustard, Neutral, Sky Blue\u003cbr data-end=\"1300\" data-start=\"1297\"\u003e\u003cstrong data-end=\"1314\" data-start=\"1300\"\u003eIdeal For:\u003c\/strong\u003e Sophisticated living rooms, serene bedrooms, stylish offices, or refined hallways\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"1540\" data-start=\"1400\"\u003e\u003cstrong data-end=\"487\" data-start=\"110\"\u003eDiscover the beauty of movement, light, and modern design with the Colore Area Rug — an effortlessly luxurious foundation for your home.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCare Instructions:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eRegularly vacuum with a suction-only setting to maintain appearance and remove dust.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eBlot spills immediately with a clean, dry cloth – avoid rubbing.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eProfessional cleaning recommended for deep cleaning.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eAvoid exposure to direct sunlight for prolonged periods to prevent fading.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eRotate periodically to ensure even wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cb id=\"docs-internal-guid-3854b328-7fff-5640-6737-265f01a29b78\"\u003e\u003cspan\u003eWe recommend using a \u003ca title=\"Goochy Grip\" href=\"https:\/\/www.goochluxuryrugs.com\/products\/goochy-grip\"\u003eGoochy Grip\u003c\/a\u003e. This will help to prevent your rug from moving underfoot and protects against colour transfer to the floor.\u003c\/span\u003e\u003c\/b\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eColours in rugs can appear differently depending on the screen you are viewing them on. Variations in display technology, brightness, contrast, and colour calibration can make a rug’s hues look more vibrant, muted, warmer, or cooler than they actually are. Additionally, different devices—such as smartphones, tablets, and computer monitors—may show slight variations in tone and depth. To get the most accurate representation of a rug’s colour, we recommend viewing it in natural lighting when possible and referring to detailed product descriptions for guidance.\u003c\/p\u003e","brand":"Turkish Rugs","offers":[{"title":"Coral \/ 1.80m x 1.20m - 5KG","offer_id":44103519469786,"sku":"COLORECORAL180","price":125.0,"currency_code":"GBP","in_stock":true},{"title":"Coral \/ 2.30m x 1.60m - 8KG","offer_id":44103519502554,"sku":"COLORECORAL230","price":200.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/products\/image00016.jpg?v=1604004222"},{"product_id":"colore-mustard","title":"Colore Distressed Mustard Rug","description":"\u003cp class=\"\" data-end=\"487\" data-start=\"110\"\u003eIndulge in refined luxury with the Colore Area Rug — where elegant texture meets contemporary sophistication. Woven with meticulous precision, this machine-made rug showcases a beautifully distressed finish that shifts in tone and depth with every change in lighting and pile movement. The result is a sophisticated surface that feels alive, dynamic, and effortlessly chic.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"723\" data-start=\"489\"\u003eAvailable in a curated range of rich, modern tones — including bold Claret, radiant Coral, deep Midnight, golden Mustard, soft Neutral, and serene Sky Blue — the Colore Rug adds both a tactile and visual statement to any interior.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"1064\" data-start=\"725\"\u003eCrafted from a premium blend of viscose and polyester, it offers a silky-smooth touch with a lustrous sheen that captures and reflects the light, elevating even the most minimal spaces. Its low pile and flowing texture make it the perfect centerpiece for living rooms, bedrooms, or home offices seeking comfort with contemporary style.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"1398\" data-start=\"1066\"\u003e\u003cstrong data-end=\"1079\" data-start=\"1066\"\u003eMaterial:\u003c\/strong\u003e 50% Viscose, 50% Polyester for a soft, durable feel with a luxurious sheen\u003cbr data-end=\"1157\" data-start=\"1154\"\u003e\u003cstrong data-end=\"1168\" data-start=\"1157\"\u003eDesign:\u003c\/strong\u003e Contemporary distressed look with tone-shifting texture\u003cbr data-end=\"1227\" data-start=\"1224\"\u003e\u003cstrong data-end=\"1245\" data-start=\"1227\"\u003eColor Palette:\u003c\/strong\u003e Claret, Coral, Midnight, Mustard, Neutral, Sky Blue\u003cbr data-end=\"1300\" data-start=\"1297\"\u003e\u003cstrong data-end=\"1314\" data-start=\"1300\"\u003eIdeal For:\u003c\/strong\u003e Sophisticated living rooms, serene bedrooms, stylish offices, or refined hallways\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"1540\" data-start=\"1400\"\u003e\u003cstrong data-end=\"487\" data-start=\"110\"\u003eDiscover the beauty of movement, light, and modern design with the Colore Area Rug — an effortlessly luxurious foundation for your home.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCare Instructions:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eRegularly vacuum with a suction-only setting to maintain appearance and remove dust.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eBlot spills immediately with a clean, dry cloth – avoid rubbing.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eProfessional cleaning recommended for deep cleaning.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eAvoid exposure to direct sunlight for prolonged periods to prevent fading.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eRotate periodically to ensure even wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cb id=\"docs-internal-guid-3854b328-7fff-5640-6737-265f01a29b78\"\u003e\u003cspan\u003eWe recommend using a \u003ca title=\"Goochy Grip\" href=\"https:\/\/www.goochluxuryrugs.com\/products\/goochy-grip\"\u003eGoochy Grip\u003c\/a\u003e. This will help to prevent your rug from moving underfoot and protects against colour transfer to the floor.\u003c\/span\u003e\u003c\/b\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eColours in rugs can appear differently depending on the screen you are viewing them on. Variations in display technology, brightness, contrast, and colour calibration can make a rug’s hues look more vibrant, muted, warmer, or cooler than they actually are. Additionally, different devices—such as smartphones, tablets, and computer monitors—may show slight variations in tone and depth. To get the most accurate representation of a rug’s colour, we recommend viewing it in natural lighting when possible and referring to detailed product descriptions for guidance.\u003c\/p\u003e","brand":"Turkish Rugs","offers":[{"title":"Mustard \/ 1.80m x 1.20m - 5KG","offer_id":44103519371482,"sku":"COLOREMUST180","price":125.0,"currency_code":"GBP","in_stock":false},{"title":"Mustard \/ 2.30m x 1.60m - 8KG","offer_id":44103519404250,"sku":"COLOREMUST230","price":200.0,"currency_code":"GBP","in_stock":true},{"title":"Mustard \/ 2.90m x 2.00m - 12KG","offer_id":44103519437018,"sku":"COLOREMUST290","price":300.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/products\/ColoreMustard.jpg?v=1604001728"},{"product_id":"colore-sky","title":"Colore Distressed Sky Rug","description":"\u003cp class=\"\" data-end=\"487\" data-start=\"110\"\u003eIndulge in refined luxury with the Colore Area Rug — where elegant texture meets contemporary sophistication. Woven with meticulous precision, this machine-made rug showcases a beautifully distressed finish that shifts in tone and depth with every change in lighting and pile movement. The result is a sophisticated surface that feels alive, dynamic, and effortlessly chic.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"723\" data-start=\"489\"\u003eAvailable in a curated range of rich, modern tones — including bold Claret, radiant Coral, deep Midnight, golden Mustard, soft Neutral, and serene Sky Blue — the Colore Rug adds both a tactile and visual statement to any interior.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"1064\" data-start=\"725\"\u003eCrafted from a premium blend of viscose and polyester, it offers a silky-smooth touch with a lustrous sheen that captures and reflects the light, elevating even the most minimal spaces. Its low pile and flowing texture make it the perfect centerpiece for living rooms, bedrooms, or home offices seeking comfort with contemporary style.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"1398\" data-start=\"1066\"\u003e\u003cstrong data-end=\"1079\" data-start=\"1066\"\u003eMaterial:\u003c\/strong\u003e 50% Viscose, 50% Polyester for a soft, durable feel with a luxurious sheen\u003cbr data-end=\"1157\" data-start=\"1154\"\u003e\u003cstrong data-end=\"1168\" data-start=\"1157\"\u003eDesign:\u003c\/strong\u003e Contemporary distressed look with tone-shifting texture\u003cbr data-end=\"1227\" data-start=\"1224\"\u003e\u003cstrong data-end=\"1245\" data-start=\"1227\"\u003eColor Palette:\u003c\/strong\u003e Claret, Coral, Midnight, Mustard, Neutral, Sky Blue\u003cbr data-end=\"1300\" data-start=\"1297\"\u003e\u003cstrong data-end=\"1314\" data-start=\"1300\"\u003eIdeal For:\u003c\/strong\u003e Sophisticated living rooms, serene bedrooms, stylish offices, or refined hallways\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"1540\" data-start=\"1400\"\u003e\u003cstrong data-end=\"487\" data-start=\"110\"\u003eDiscover the beauty of movement, light, and modern design with the Colore Area Rug — an effortlessly luxurious foundation for your home.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCare Instructions:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eRegularly vacuum with a suction-only setting to maintain appearance and remove dust.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eBlot spills immediately with a clean, dry cloth – avoid rubbing.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eProfessional cleaning recommended for deep cleaning.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eAvoid exposure to direct sunlight for prolonged periods to prevent fading.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eRotate periodically to ensure even wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cb id=\"docs-internal-guid-3854b328-7fff-5640-6737-265f01a29b78\"\u003e\u003cspan\u003eWe recommend using a \u003ca title=\"Goochy Grip\" href=\"https:\/\/www.goochluxuryrugs.com\/products\/goochy-grip\"\u003eGoochy Grip\u003c\/a\u003e. This will help to prevent your rug from moving underfoot and protects against colour transfer to the floor.\u003c\/span\u003e\u003c\/b\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eColours in rugs can appear differently depending on the screen you are viewing them on. Variations in display technology, brightness, contrast, and colour calibration can make a rug’s hues look more vibrant, muted, warmer, or cooler than they actually are. Additionally, different devices—such as smartphones, tablets, and computer monitors—may show slight variations in tone and depth. To get the most accurate representation of a rug’s colour, we recommend viewing it in natural lighting when possible and referring to detailed product descriptions for guidance.\u003c\/p\u003e","brand":"Turkish Rugs","offers":[{"title":"Sky \/ 1.80m x 1.20m - 5KG","offer_id":44103519273178,"sku":"COLORESKY180","price":125.0,"currency_code":"GBP","in_stock":true},{"title":"Sky \/ 2.30m x 1.60m - 8KG","offer_id":44103519305946,"sku":"COLORESKY230","price":200.0,"currency_code":"GBP","in_stock":true},{"title":"Sky \/ 2.90m x 2.00m - 12KG","offer_id":44103519338714,"sku":"COLORESKY290","price":300.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/products\/ColoreSky.jpg?v=1604001765"},{"product_id":"colore-midnight","title":"Colore Distressed Midnight Rug","description":"\u003cp class=\"\" data-end=\"487\" data-start=\"110\"\u003eIndulge in refined luxury with the Colore Area Rug — where elegant texture meets contemporary sophistication. Woven with meticulous precision, this machine-made rug showcases a beautifully distressed finish that shifts in tone and depth with every change in lighting and pile movement. The result is a sophisticated surface that feels alive, dynamic, and effortlessly chic.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"723\" data-start=\"489\"\u003eAvailable in a curated range of rich, modern tones — including bold Claret, radiant Coral, deep Midnight, golden Mustard, soft Neutral, and serene Sky Blue — the Colore Rug adds both a tactile and visual statement to any interior.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"1064\" data-start=\"725\"\u003eCrafted from a premium blend of viscose and polyester, it offers a silky-smooth touch with a lustrous sheen that captures and reflects the light, elevating even the most minimal spaces. Its low pile and flowing texture make it the perfect centerpiece for living rooms, bedrooms, or home offices seeking comfort with contemporary style.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"1398\" data-start=\"1066\"\u003e\u003cstrong data-end=\"1079\" data-start=\"1066\"\u003eMaterial:\u003c\/strong\u003e 50% Viscose, 50% Polyester for a soft, durable feel with a luxurious sheen\u003cbr data-end=\"1157\" data-start=\"1154\"\u003e\u003cstrong data-end=\"1168\" data-start=\"1157\"\u003eDesign:\u003c\/strong\u003e Contemporary distressed look with tone-shifting texture\u003cbr data-end=\"1227\" data-start=\"1224\"\u003e\u003cstrong data-end=\"1245\" data-start=\"1227\"\u003eColor Palette:\u003c\/strong\u003e Claret, Coral, Midnight, Mustard, Neutral, Sky Blue\u003cbr data-end=\"1300\" data-start=\"1297\"\u003e\u003cstrong data-end=\"1314\" data-start=\"1300\"\u003eIdeal For:\u003c\/strong\u003e Sophisticated living rooms, serene bedrooms, stylish offices, or refined hallways\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"1540\" data-start=\"1400\"\u003e\u003cstrong data-end=\"487\" data-start=\"110\"\u003eDiscover the beauty of movement, light, and modern design with the Colore Area Rug — an effortlessly luxurious foundation for your home.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCare Instructions:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eRegularly vacuum with a suction-only setting to maintain appearance and remove dust.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eBlot spills immediately with a clean, dry cloth – avoid rubbing.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eProfessional cleaning recommended for deep cleaning.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eAvoid exposure to direct sunlight for prolonged periods to prevent fading.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eRotate periodically to ensure even wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cb id=\"docs-internal-guid-3854b328-7fff-5640-6737-265f01a29b78\"\u003e\u003cspan\u003eWe recommend using a \u003ca title=\"Goochy Grip\" href=\"https:\/\/www.goochluxuryrugs.com\/products\/goochy-grip\"\u003eGoochy Grip\u003c\/a\u003e. This will help to prevent your rug from moving underfoot and protects against colour transfer to the floor.\u003c\/span\u003e\u003c\/b\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eColours in rugs can appear differently depending on the screen you are viewing them on. Variations in display technology, brightness, contrast, and colour calibration can make a rug’s hues look more vibrant, muted, warmer, or cooler than they actually are. Additionally, different devices—such as smartphones, tablets, and computer monitors—may show slight variations in tone and depth. To get the most accurate representation of a rug’s colour, we recommend viewing it in natural lighting when possible and referring to detailed product descriptions for guidance.\u003c\/p\u003e","brand":"Turkish Rugs","offers":[{"title":"Midnight \/ 1.80m x 1.20m - 5KG","offer_id":44103519174874,"sku":"COLOREMID180","price":125.0,"currency_code":"GBP","in_stock":true},{"title":"Midnight \/ 2.30m x 1.60m - 8KG","offer_id":44103519207642,"sku":"COLOREMID230","price":200.0,"currency_code":"GBP","in_stock":false},{"title":"Midnight \/ 2.90m x 2.00m - 12KG","offer_id":44103519240410,"sku":"COLOREMID290","price":300.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/products\/ColoreMidnight.jpg?v=1604001864"},{"product_id":"colore-claret","title":"Colore Distressed Claret Rug","description":"\u003cp class=\"\" data-end=\"487\" data-start=\"110\"\u003eIndulge in refined luxury with the Colore Area Rug — where elegant texture meets contemporary sophistication. Woven with meticulous precision, this machine-made rug showcases a beautifully distressed finish that shifts in tone and depth with every change in lighting and pile movement. The result is a sophisticated surface that feels alive, dynamic, and effortlessly chic.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"723\" data-start=\"489\"\u003eAvailable in a curated range of rich, modern tones — including bold Claret, radiant Coral, deep Midnight, golden Mustard, soft Neutral, and serene Sky Blue — the Colore Rug adds both a tactile and visual statement to any interior.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"1064\" data-start=\"725\"\u003eCrafted from a premium blend of viscose and polyester, it offers a silky-smooth touch with a lustrous sheen that captures and reflects the light, elevating even the most minimal spaces. Its low pile and flowing texture make it the perfect centerpiece for living rooms, bedrooms, or home offices seeking comfort with contemporary style.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"1398\" data-start=\"1066\"\u003e\u003cstrong data-end=\"1079\" data-start=\"1066\"\u003eMaterial:\u003c\/strong\u003e 50% Viscose, 50% Polyester for a soft, durable feel with a luxurious sheen\u003cbr data-end=\"1157\" data-start=\"1154\"\u003e\u003cstrong data-end=\"1168\" data-start=\"1157\"\u003eDesign:\u003c\/strong\u003e Contemporary distressed look with tone-shifting texture\u003cbr data-end=\"1227\" data-start=\"1224\"\u003e\u003cstrong data-end=\"1245\" data-start=\"1227\"\u003eColor Palette:\u003c\/strong\u003e Claret, Coral, Midnight, Mustard, Neutral, Sky Blue\u003cbr data-end=\"1300\" data-start=\"1297\"\u003e\u003cstrong data-end=\"1314\" data-start=\"1300\"\u003eIdeal For:\u003c\/strong\u003e Sophisticated living rooms, serene bedrooms, stylish offices, or refined hallways\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"1540\" data-start=\"1400\"\u003e\u003cstrong data-end=\"487\" data-start=\"110\"\u003eDiscover the beauty of movement, light, and modern design with the Colore Area Rug — an effortlessly luxurious foundation for your home.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCare Instructions:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eRegularly vacuum with a suction-only setting to maintain appearance and remove dust.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eBlot spills immediately with a clean, dry cloth – avoid rubbing.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eProfessional cleaning recommended for deep cleaning.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eAvoid exposure to direct sunlight for prolonged periods to prevent fading.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eRotate periodically to ensure even wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cb id=\"docs-internal-guid-3854b328-7fff-5640-6737-265f01a29b78\"\u003e\u003cspan\u003eWe recommend using a \u003ca title=\"Goochy Grip\" href=\"https:\/\/www.goochluxuryrugs.com\/products\/goochy-grip\"\u003eGoochy Grip\u003c\/a\u003e. This will help to prevent your rug from moving underfoot and protects against colour transfer to the floor.\u003c\/span\u003e\u003c\/b\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eColours in rugs can appear differently depending on the screen you are viewing them on. Variations in display technology, brightness, contrast, and colour calibration can make a rug’s hues look more vibrant, muted, warmer, or cooler than they actually are. Additionally, different devices—such as smartphones, tablets, and computer monitors—may show slight variations in tone and depth. To get the most accurate representation of a rug’s colour, we recommend viewing it in natural lighting when possible and referring to detailed product descriptions for guidance.\u003c\/p\u003e","brand":"Turkish Rugs","offers":[{"title":"Red \/ 1.80m x 1.20m - 5KG","offer_id":44103519076570,"sku":"COLORECLAR180","price":125.0,"currency_code":"GBP","in_stock":false},{"title":"Red \/ 2.30m x 1.60m - 8KG","offer_id":44103519109338,"sku":"COLORECLAR230","price":200.0,"currency_code":"GBP","in_stock":true},{"title":"Red \/ 2.90m x 2.00m - 12KG","offer_id":44103519142106,"sku":"COLORECLAR290","price":300.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/products\/ColoreClaret.jpg?v=1604001920"},{"product_id":"natural-gabbeh-pc-43118-1-90-x-0-72","title":"Natural Gabbeh Rug PC 43118 - 1.90m X 0.72m","description":"\u003cp\u003eNatural Gabbeh Rugs - Organic Texture, Tribal Warmth\u003c\/p\u003e\n\u003cp\u003eEmbrace simplicity and soul with our Natural Gabbeh rugs, celebrated for their thick, luxurious pile, earthy tones, and authentic tribal charm. Originating from the nomadic Qashqai and Lori tribes of Iran, these rugs are now hand-knotted by skilled artisans in Afghanistan using un-dyed, hand-spun wool, highlighting the beauty of natural materials and minimal design.\u003c\/p\u003e\n\u003cp\u003eEach Gabbeh rug features a plush, high-pile texture that offers exceptional comfort underfoot, making them ideal for cosy living spaces and relaxed interiors. The designs are often minimalist, with subtle stripes, blocks of colour, or scattered tribal motifs like animals, trees, or simple geometric forms-each carrying symbolic meaning and a connection to rural life.\u003c\/p\u003e\n\u003cp\u003eWith a palette rooted in nature-warm creams, stone greys, charcoal browns, and soft beiges-Natural Gabbeh rugs bring a calming, grounding energy to any space. Their organic look pairs beautifully with contemporary, rustic, and Scandinavian-inspired interiors.\u003c\/p\u003e\n\u003cp\u003eThese rugs are more than just floor coverings-they are woven expressions of culture, comfort, and craftsmanship, perfect for homes that value authenticity and natural elegance.\u003c\/p\u003e","brand":"Oriental Rugs","offers":[{"title":"Default Title","offer_id":36939373412513,"sku":"43118","price":315.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/products\/43119.jpg?v=1744812365"},{"product_id":"natural-gabbeh-pc-43119-1-91-x-0-74","title":"Natural Gabbeh Rug PC 43119 - 1.91m X 0.74m","description":"\u003cp\u003eNatural Gabbeh Rugs - Organic Texture, Tribal Warmth\u003c\/p\u003e\n\u003cp\u003eEmbrace simplicity and soul with our Natural Gabbeh rugs, celebrated for their thick, luxurious pile, earthy tones, and authentic tribal charm. Originating from the nomadic Qashqai and Lori tribes of Iran, these rugs are now hand-knotted by skilled artisans in Afghanistan using un-dyed, hand-spun wool, highlighting the beauty of natural materials and minimal design.\u003c\/p\u003e\n\u003cp\u003eEach Gabbeh rug features a plush, high-pile texture that offers exceptional comfort underfoot, making them ideal for cosy living spaces and relaxed interiors. The designs are often minimalist, with subtle stripes, blocks of colour, or scattered tribal motifs like animals, trees, or simple geometric forms-each carrying symbolic meaning and a connection to rural life.\u003c\/p\u003e\n\u003cp\u003eWith a palette rooted in nature-warm creams, stone greys, charcoal browns, and soft beiges-Natural Gabbeh rugs bring a calming, grounding energy to any space. Their organic look pairs beautifully with contemporary, rustic, and Scandinavian-inspired interiors.\u003c\/p\u003e\n\u003cp\u003eThese rugs are more than just floor coverings-they are woven expressions of culture, comfort, and craftsmanship, perfect for homes that value authenticity and natural elegance.\u003c\/p\u003e","brand":"Oriental Rugs","offers":[{"title":"Default Title","offer_id":36939375214753,"sku":"43119","price":325.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/products\/43119_30d73de8-e6f6-4574-a49a-f8b6cdcf74e6.jpg?v=1744812363"},{"product_id":"natural-gabbeh-pc-43120-1-91-x-0-80","title":"Natural Gabbeh Rug PC 43120 - 1.91m X 0.80m","description":"\u003cp\u003eNatural Gabbeh Rugs - Organic Texture, Tribal Warmth\u003c\/p\u003e\n\u003cp\u003eEmbrace simplicity and soul with our Natural Gabbeh rugs, celebrated for their thick, luxurious pile, earthy tones, and authentic tribal charm. 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Their organic look pairs beautifully with contemporary, rustic, and Scandinavian-inspired interiors.\u003c\/p\u003e\n\u003cp\u003eThese rugs are more than just floor coverings-they are woven expressions of culture, comfort, and craftsmanship, perfect for homes that value authenticity and natural elegance.\u003c\/p\u003e","brand":"Oriental Rugs","offers":[{"title":"Default Title","offer_id":37623626563745,"sku":"42170","price":390.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/products\/42170_2.jpg?v=1744812348"},{"product_id":"natural-gabbeh-pc-42167-2-08-x-0-79","title":"Natural Gabbeh Rug PC 42167 - 2.08m X 0.79m","description":"\u003cp\u003eNatural Gabbeh Rugs - Organic Texture, Tribal Warmth\u003c\/p\u003e\n\u003cp\u003eEmbrace simplicity and soul with our Natural Gabbeh rugs, celebrated for their thick, luxurious pile, earthy tones, and authentic tribal charm. Originating from the nomadic Qashqai and Lori tribes of Iran, these rugs are now hand-knotted by skilled artisans in Afghanistan using un-dyed, hand-spun wool, highlighting the beauty of natural materials and minimal design.\u003c\/p\u003e\n\u003cp\u003eEach Gabbeh rug features a plush, high-pile texture that offers exceptional comfort underfoot, making them ideal for cosy living spaces and relaxed interiors. The designs are often minimalist, with subtle stripes, blocks of colour, or scattered tribal motifs like animals, trees, or simple geometric forms-each carrying symbolic meaning and a connection to rural life.\u003c\/p\u003e\n\u003cp\u003eWith a palette rooted in nature-warm creams, stone greys, charcoal browns, and soft beiges-Natural Gabbeh rugs bring a calming, grounding energy to any space. Their organic look pairs beautifully with contemporary, rustic, and Scandinavian-inspired interiors.\u003c\/p\u003e\n\u003cp\u003eThese rugs are more than just floor coverings-they are woven expressions of culture, comfort, and craftsmanship, perfect for homes that value authenticity and natural elegance.\u003c\/p\u003e","brand":"Oriental Rugs","offers":[{"title":"Default Title","offer_id":37623626596513,"sku":"42167","price":380.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/products\/42167_2.jpg?v=1744812347"},{"product_id":"natural-gabbeh-pc-43130-1-95-x-1-77","title":"Natural Gabbeh Rug PC 43130 - 1.95m X 1.77m","description":"\u003cp\u003eNatural Gabbeh Rugs - Organic Texture, Tribal Warmth\u003c\/p\u003e\n\u003cp\u003eEmbrace simplicity and soul with our Natural Gabbeh rugs, celebrated for their thick, luxurious pile, earthy tones, and authentic tribal charm. Originating from the nomadic Qashqai and Lori tribes of Iran, these rugs are now hand-knotted by skilled artisans in Afghanistan using un-dyed, hand-spun wool, highlighting the beauty of natural materials and minimal design.\u003c\/p\u003e\n\u003cp\u003eEach Gabbeh rug features a plush, high-pile texture that offers exceptional comfort underfoot, making them ideal for cosy living spaces and relaxed interiors. The designs are often minimalist, with subtle stripes, blocks of colour, or scattered tribal motifs like animals, trees, or simple geometric forms-each carrying symbolic meaning and a connection to rural life.\u003c\/p\u003e\n\u003cp\u003eWith a palette rooted in nature-warm creams, stone greys, charcoal browns, and soft beiges-Natural Gabbeh rugs bring a calming, grounding energy to any space. Their organic look pairs beautifully with contemporary, rustic, and Scandinavian-inspired interiors.\u003c\/p\u003e\n\u003cp\u003eThese rugs are more than just floor coverings-they are woven expressions of culture, comfort, and craftsmanship, perfect for homes that value authenticity and natural elegance.\u003c\/p\u003e","brand":"Oriental Rugs","offers":[{"title":"Default Title","offer_id":37623626629281,"sku":"43130","price":350.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/products\/43130.jpg?v=1744812346"},{"product_id":"natural-gabbeh-pc-42172-1-95-x-0-80","title":"Natural Gabbeh Rug PC 42172 - 1.95m X 0.80m","description":"\u003cp\u003eNatural Gabbeh Rugs - Organic Texture, Tribal Warmth\u003c\/p\u003e\n\u003cp\u003eEmbrace simplicity and soul with our Natural Gabbeh rugs, celebrated for their thick, luxurious pile, earthy tones, and authentic tribal charm. Originating from the nomadic Qashqai and Lori tribes of Iran, these rugs are now hand-knotted by skilled artisans in Afghanistan using un-dyed, hand-spun wool, highlighting the beauty of natural materials and minimal design.\u003c\/p\u003e\n\u003cp\u003eEach Gabbeh rug features a plush, high-pile texture that offers exceptional comfort underfoot, making them ideal for cosy living spaces and relaxed interiors. The designs are often minimalist, with subtle stripes, blocks of colour, or scattered tribal motifs like animals, trees, or simple geometric forms-each carrying symbolic meaning and a connection to rural life.\u003c\/p\u003e\n\u003cp\u003eWith a palette rooted in nature-warm creams, stone greys, charcoal browns, and soft beiges-Natural Gabbeh rugs bring a calming, grounding energy to any space. Their organic look pairs beautifully with contemporary, rustic, and Scandinavian-inspired interiors.\u003c\/p\u003e\n\u003cp\u003eThese rugs are more than just floor coverings-they are woven expressions of culture, comfort, and craftsmanship, perfect for homes that value authenticity and natural elegance.\u003c\/p\u003e","brand":"Oriental Rugs","offers":[{"title":"Default Title","offer_id":37623626662049,"sku":"42172","price":360.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/products\/42172_2.jpg?v=1744812345"},{"product_id":"natural-gabbeh-pc-42166-1-94-x-0-80","title":"Natural Gabbeh Rug PC 42166 - 1.94m X 0.80m","description":"\u003cp\u003eNatural Gabbeh Rugs - Organic Texture, Tribal Warmth\u003c\/p\u003e\n\u003cp\u003eEmbrace simplicity and soul with our Natural Gabbeh rugs, celebrated for their thick, luxurious pile, earthy tones, and authentic tribal charm. Originating from the nomadic Qashqai and Lori tribes of Iran, these rugs are now hand-knotted by skilled artisans in Afghanistan using un-dyed, hand-spun wool, highlighting the beauty of natural materials and minimal design.\u003c\/p\u003e\n\u003cp\u003eEach Gabbeh rug features a plush, high-pile texture that offers exceptional comfort underfoot, making them ideal for cosy living spaces and relaxed interiors. The designs are often minimalist, with subtle stripes, blocks of colour, or scattered tribal motifs like animals, trees, or simple geometric forms-each carrying symbolic meaning and a connection to rural life.\u003c\/p\u003e\n\u003cp\u003eWith a palette rooted in nature-warm creams, stone greys, charcoal browns, and soft beiges-Natural Gabbeh rugs bring a calming, grounding energy to any space. Their organic look pairs beautifully with contemporary, rustic, and Scandinavian-inspired interiors.\u003c\/p\u003e\n\u003cp\u003eThese rugs are more than just floor coverings-they are woven expressions of culture, comfort, and craftsmanship, perfect for homes that value authenticity and natural elegance.\u003c\/p\u003e","brand":"Oriental Rugs","offers":[{"title":"Default Title","offer_id":37623626694817,"sku":"42166","price":360.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/products\/42166.jpg?v=1744812345"},{"product_id":"natural-gabbeh-pc-43128-1-93-x-0-76","title":"Natural Gabbeh Rug PC 43128 - 1.93m X 0.76m","description":"\u003cp\u003eNatural Gabbeh Rugs - Organic Texture, Tribal Warmth\u003c\/p\u003e\n\u003cp\u003eEmbrace simplicity and soul with our Natural Gabbeh rugs, celebrated for their thick, luxurious pile, earthy tones, and authentic tribal charm. Originating from the nomadic Qashqai and Lori tribes of Iran, these rugs are now hand-knotted by skilled artisans in Afghanistan using un-dyed, hand-spun wool, highlighting the beauty of natural materials and minimal design.\u003c\/p\u003e\n\u003cp\u003eEach Gabbeh rug features a plush, high-pile texture that offers exceptional comfort underfoot, making them ideal for cosy living spaces and relaxed interiors. The designs are often minimalist, with subtle stripes, blocks of colour, or scattered tribal motifs like animals, trees, or simple geometric forms-each carrying symbolic meaning and a connection to rural life.\u003c\/p\u003e\n\u003cp\u003eWith a palette rooted in nature-warm creams, stone greys, charcoal browns, and soft beiges-Natural Gabbeh rugs bring a calming, grounding energy to any space. Their organic look pairs beautifully with contemporary, rustic, and Scandinavian-inspired interiors.\u003c\/p\u003e\n\u003cp\u003eThese rugs are more than just floor coverings-they are woven expressions of culture, comfort, and craftsmanship, perfect for homes that value authenticity and natural elegance.\u003c\/p\u003e","brand":"Oriental Rugs","offers":[{"title":"Default Title","offer_id":37623626727585,"sku":"43128","price":340.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/products\/43128.jpg?v=1744812344"},{"product_id":"natural-gabbeh-pc-42173-1-93-x-0-82","title":"Natural Gabbeh Rug PC 42173 - 1.93m X 0.82m","description":"\u003cp\u003eNatural Gabbeh Rugs - Organic Texture, Tribal Warmth\u003c\/p\u003e\n\u003cp\u003eEmbrace simplicity and soul with our Natural Gabbeh rugs, celebrated for their thick, luxurious pile, earthy tones, and authentic tribal charm. Originating from the nomadic Qashqai and Lori tribes of Iran, these rugs are now hand-knotted by skilled artisans in Afghanistan using un-dyed, hand-spun wool, highlighting the beauty of natural materials and minimal design.\u003c\/p\u003e\n\u003cp\u003eEach Gabbeh rug features a plush, high-pile texture that offers exceptional comfort underfoot, making them ideal for cosy living spaces and relaxed interiors. The designs are often minimalist, with subtle stripes, blocks of colour, or scattered tribal motifs like animals, trees, or simple geometric forms-each carrying symbolic meaning and a connection to rural life.\u003c\/p\u003e\n\u003cp\u003eWith a palette rooted in nature-warm creams, stone greys, charcoal browns, and soft beiges-Natural Gabbeh rugs bring a calming, grounding energy to any space. Their organic look pairs beautifully with contemporary, rustic, and Scandinavian-inspired interiors.\u003c\/p\u003e\n\u003cp\u003eThese rugs are more than just floor coverings-they are woven expressions of culture, comfort, and craftsmanship, perfect for homes that value authenticity and natural elegance.\u003c\/p\u003e","brand":"Oriental Rugs","offers":[{"title":"Default Title","offer_id":37623626760353,"sku":"42173","price":365.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/products\/42173.jpg?v=1744812343"},{"product_id":"natural-gabbeh-pc-43124-1-91-x-0-72","title":"Natural Gabbeh Rug PC 43124 - 1.91m X 0.72m","description":"\u003cp\u003eNatural Gabbeh Rugs - Organic Texture, Tribal Warmth\u003c\/p\u003e\n\u003cp\u003eEmbrace simplicity and soul with our Natural Gabbeh rugs, celebrated for their thick, luxurious pile, earthy tones, and authentic tribal charm. Originating from the nomadic Qashqai and Lori tribes of Iran, these rugs are now hand-knotted by skilled artisans in Afghanistan using un-dyed, hand-spun wool, highlighting the beauty of natural materials and minimal design.\u003c\/p\u003e\n\u003cp\u003eEach Gabbeh rug features a plush, high-pile texture that offers exceptional comfort underfoot, making them ideal for cosy living spaces and relaxed interiors. The designs are often minimalist, with subtle stripes, blocks of colour, or scattered tribal motifs like animals, trees, or simple geometric forms-each carrying symbolic meaning and a connection to rural life.\u003c\/p\u003e\n\u003cp\u003eWith a palette rooted in nature-warm creams, stone greys, charcoal browns, and soft beiges-Natural Gabbeh rugs bring a calming, grounding energy to any space. Their organic look pairs beautifully with contemporary, rustic, and Scandinavian-inspired interiors.\u003c\/p\u003e\n\u003cp\u003eThese rugs are more than just floor coverings-they are woven expressions of culture, comfort, and craftsmanship, perfect for homes that value authenticity and natural elegance.\u003c\/p\u003e","brand":"Oriental Rugs","offers":[{"title":"Default Title","offer_id":37623626825889,"sku":"43124","price":320.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/products\/43124_2.jpg?v=1744812342"},{"product_id":"natural-gabbeh-pc-43129-1-94-x-0-71","title":"Natural Gabbeh Rug PC 43129 - 1.94m X 0.71m","description":"\u003cp\u003eNatural Gabbeh Rugs - Organic Texture, Tribal Warmth\u003c\/p\u003e\n\u003cp\u003eEmbrace simplicity and soul with our Natural Gabbeh rugs, celebrated for their thick, luxurious pile, earthy tones, and authentic tribal charm. Originating from the nomadic Qashqai and Lori tribes of Iran, these rugs are now hand-knotted by skilled artisans in Afghanistan using un-dyed, hand-spun wool, highlighting the beauty of natural materials and minimal design.\u003c\/p\u003e\n\u003cp\u003eEach Gabbeh rug features a plush, high-pile texture that offers exceptional comfort underfoot, making them ideal for cosy living spaces and relaxed interiors. The designs are often minimalist, with subtle stripes, blocks of colour, or scattered tribal motifs like animals, trees, or simple geometric forms-each carrying symbolic meaning and a connection to rural life.\u003c\/p\u003e\n\u003cp\u003eWith a palette rooted in nature-warm creams, stone greys, charcoal browns, and soft beiges-Natural Gabbeh rugs bring a calming, grounding energy to any space. Their organic look pairs beautifully with contemporary, rustic, and Scandinavian-inspired interiors.\u003c\/p\u003e\n\u003cp\u003eThese rugs are more than just floor coverings-they are woven expressions of culture, comfort, and craftsmanship, perfect for homes that value authenticity and natural elegance.\u003c\/p\u003e","brand":"Oriental Rugs","offers":[{"title":"Default Title","offer_id":37644639076513,"sku":"43129","price":320.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/products\/43129.jpg?v=1744812341"},{"product_id":"farnham","title":"Anatolia Farhan Rug","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEnhance your living space with the timeless elegance of the Anatolia Collection Rugs. Crafted from 100% polyester, these rugs offer exceptional durability, softness, and easy maintenance, making them perfect for high-traffic areas or cozy corners of your home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFeaturing intricate patterns, rich textures, and a blend of classic and contemporary designs, each rug brings warmth and sophistication to any room. The subtle yet captivating color palette compliments a wide range of decor styles, from modern minimalism to traditional charm.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eStain-resistant and fade-proof, these rugs are designed to withstand everyday wear while maintaining their beauty. Elevate your home’s aesthetic with the Anatolia Collection — where style meets practicality.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCare Instructions:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eRegularly vacuum with a suction-only setting to maintain appearance and remove dust.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eBlot spills immediately with a clean, dry cloth – avoid rubbing.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eProfessional cleaning recommended for deep cleaning.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eAvoid exposure to direct sunlight for prolonged periods to prevent fading.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eRotate periodically to ensure even wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eWe recommend using a \u003ca title=\"Goochy Grip\" href=\"https:\/\/www.goochluxuryrugs.com\/products\/goochy-grip\"\u003eGoochy Grip\u003c\/a\u003e. This will help to prevent your rug from moving underfoot and protects against colour transfer to the floor.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eColours in rugs can appear differently depending on the screen you are viewing them on. Variations in display technology, brightness, contrast, and colour calibration can make a rug’s hues look more vibrant, muted, warmer, or cooler than they actually are. Additionally, different devices—such as smartphones, tablets, and computer monitors—may show slight variations in tone and depth. To get the most accurate representation of a rug’s colour, we recommend viewing it in natural lighting when possible and referring to detailed product descriptions for guidance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Turkish Rugs","offers":[{"title":"1.80m x 1.20m","offer_id":44103518027994,"sku":"ANATOLIAFARHAN180","price":140.0,"currency_code":"GBP","in_stock":false},{"title":"2.30m x 1.60m","offer_id":44103518060762,"sku":"ANATOLIAFARHAN230","price":220.0,"currency_code":"GBP","in_stock":false},{"title":"2.90m x 2.00m","offer_id":44103518093530,"sku":"ANATOLIAFARHAN290","price":350.0,"currency_code":"GBP","in_stock":false},{"title":"3.40m x 2.40m","offer_id":44103518126298,"sku":"ANATOLIAFARHAN340","price":480.0,"currency_code":"GBP","in_stock":false},{"title":"2.40m x 0.80m","offer_id":44103518159066,"sku":"ANATOLIAFARHAM240","price":125.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/products\/AnatoliaFarhan_2.png?v=1677584170"},{"product_id":"chobi","title":"Anatolia Chobi Rug","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEnhance your living space with the timeless elegance of the Anatolia Collection Rugs. Crafted from 100% polyester, these rugs offer exceptional durability, softness, and easy maintenance, making them perfect for high-traffic areas or cozy corners of your home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFeaturing intricate patterns, rich textures, and a blend of classic and contemporary designs, each rug brings warmth and sophistication to any room. The subtle yet captivating color palette compliments a wide range of decor styles, from modern minimalism to traditional charm.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eStain-resistant and fade-proof, these rugs are designed to withstand everyday wear while maintaining their beauty. Elevate your home’s aesthetic with the Anatolia Collection — where style meets practicality.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCare Instructions:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eRegularly vacuum with a suction-only setting to maintain appearance and remove dust.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eBlot spills immediately with a clean, dry cloth – avoid rubbing.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eProfessional cleaning recommended for deep cleaning.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eAvoid exposure to direct sunlight for prolonged periods to prevent fading.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eRotate periodically to ensure even wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eWe recommend using a \u003ca href=\"https:\/\/www.goochluxuryrugs.com\/products\/goochy-grip\" title=\"Goochy Grip\"\u003eGoochy Grip\u003c\/a\u003e. This will help to prevent your rug from moving underfoot and protects against colour transfer to the floor.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb\u003e\u003cbr\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eColours in rugs can appear differently depending on the screen you are viewing them on. Variations in display technology, brightness, contrast, and colour calibration can make a rug’s hues look more vibrant, muted, warmer, or cooler than they actually are. Additionally, different devices—such as smartphones, tablets, and computer monitors—may show slight variations in tone and depth. To get the most accurate representation of a rug’s colour, we recommend viewing it in natural lighting when possible and referring to detailed product descriptions for guidance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Turkish Rugs","offers":[{"title":"1.80m x 1.20m","offer_id":40996013310113,"sku":"ANATOLIACHOBI180","price":140.0,"currency_code":"GBP","in_stock":false},{"title":"2.30m x 1.60m","offer_id":40996013342881,"sku":"ANATOLIACHOBI230","price":220.0,"currency_code":"GBP","in_stock":false},{"title":"2.90m x 2.00m","offer_id":40996013277345,"sku":"ANATOLIACHOBI290","price":350.0,"currency_code":"GBP","in_stock":false},{"title":"3.40m x 2.40m","offer_id":40996013375649,"sku":"ANATOLIACHOBI340","price":480.0,"currency_code":"GBP","in_stock":false},{"title":"2.40m x 0.80m","offer_id":42902552150234,"sku":"ANATOLIACHOBI240X80","price":125.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/products\/AnatoliaChobi_2.png?v=1677584107"},{"product_id":"j","title":"Anatolia Watergarden Rug","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eEnhance your living space with the timeless elegance of the Anatolia Collection Rugs. Crafted from 100% polyester, these rugs offer exceptional durability, softness, and easy maintenance, making them perfect for high-traffic areas or cozy corners of your home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFeaturing intricate patterns, rich textures, and a blend of classic and contemporary designs, each rug brings warmth and sophistication to any room. The subtle yet captivating color palette compliments a wide range of decor styles, from modern minimalism to traditional charm.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eStain-resistant and fade-proof, these rugs are designed to withstand everyday wear while maintaining their beauty. Elevate your home’s aesthetic with the Anatolia Collection — where style meets practicality.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCare Instructions:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eRegularly vacuum with a suction-only setting to maintain appearance and remove dust.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eBlot spills immediately with a clean, dry cloth – avoid rubbing.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eProfessional cleaning recommended for deep cleaning.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eAvoid exposure to direct sunlight for prolonged periods to prevent fading.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eRotate periodically to ensure even wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eWe recommend using a \u003ca title=\"Goochy Grip\" href=\"https:\/\/www.goochluxuryrugs.com\/products\/goochy-grip\"\u003eGoochy Grip\u003c\/a\u003e. This will help to prevent your rug from moving underfoot and protects against colour transfer to the floor.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eColours in rugs can appear differently depending on the screen you are viewing them on. Variations in display technology, brightness, contrast, and colour calibration can make a rug’s hues look more vibrant, muted, warmer, or cooler than they actually are. Additionally, different devices—such as smartphones, tablets, and computer monitors—may show slight variations in tone and depth. To get the most accurate representation of a rug’s colour, we recommend viewing it in natural lighting when possible and referring to detailed product descriptions for guidance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Turkish Rugs","offers":[{"title":"1.80m x 1.20m","offer_id":44103517667546,"sku":"ANATOLIAWATER180","price":140.0,"currency_code":"GBP","in_stock":false},{"title":"2.30m x 1.60m","offer_id":44103517700314,"sku":"ANATOLIAWATER230","price":220.0,"currency_code":"GBP","in_stock":false},{"title":"2.90m x 2.00m","offer_id":44103517733082,"sku":"ANATOLIAWATER290","price":350.0,"currency_code":"GBP","in_stock":true},{"title":"3.40m x 2.40m","offer_id":44103517765850,"sku":"ANATOLIAWATER340","price":480.0,"currency_code":"GBP","in_stock":false},{"title":"2.40m x 0.80m","offer_id":44103517798618,"sku":"ANATOLIAWATER240","price":125.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/products\/AnatoliaWatergarden_2.png?v=1677584253"},{"product_id":"heritage-bidjar","title":"Heritage Bidjar Rug","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eElevate your interior with the timeless elegance of the Heritage collection. Crafted from a durable blend of 75% polyester and 25% acrylic, this rug offers both softness and resilience, making it perfect for high-traffic areas in your home. The intricate, traditional design showcases exquisite detailing and rich patterns, adding a touch of sophistication to any room. Suitable for use with underfloor heating, this rug ensures comfort and warmth throughout your space, making it an ideal addition to contemporary and classic interiors alike.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e75% Polyester, 25% Acrylic\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eDesign\u003c\/strong\u003e:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTraditional Persian-inspired motif with intricate floral patterns and symmetrical detailing\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColor Palette:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSoft, muted tones of grey, ivory, and subtle hints of burgundy and blue, blending seamlessly with various interior décors\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePile Height:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe pile height refers to the length of the carpet fibers measured from the backing to the tip, determining the texture, softness, and overall feel underfoot. The pile height of this rug collection is approximately 0.4 cm\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIdeal For:\u003c\/strong\u003e\u003cspan\u003e Living rooms, bedrooms, dining areas, and home offices – perfect for adding warmth, comfort, and elegance to any space\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCare Instructions:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eRegularly vacuum with a suction-only setting to maintain appearance and remove dust.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eBlot spills immediately with a clean, dry cloth – avoid rubbing.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eProfessional cleaning recommended for deep cleaning.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eAvoid exposure to direct sunlight for prolonged periods to prevent fading.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eRotate periodically to ensure even wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eWe recommend using a \u003ca title=\"Goochy Grip\" href=\"https:\/\/www.goochluxuryrugs.com\/products\/goochy-grip\"\u003eGoochy Grip\u003c\/a\u003e. This will help to prevent your rug from moving underfoot and protects against colour transfer to the floor.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eColours in rugs can appear differently depending on the screen you are viewing them on. Variations in display technology, brightness, contrast, and colour calibration can make a rug’s hues look more vibrant, muted, warmer, or cooler than they actually are. Additionally, different devices—such as smartphones, tablets, and computer monitors—may show slight variations in tone and depth. To get the most accurate representation of a rug’s colour, we recommend viewing it in natural lighting when possible and referring to detailed product descriptions for guidance.\u003c\/p\u003e","brand":"Turkish Rugs","offers":[{"title":"1.50m X 0.80m","offer_id":55377968660859,"sku":"HER.BIDHAR150X80","price":200.0,"currency_code":"GBP","in_stock":true},{"title":"1.80m X 1.20m","offer_id":44103517503706,"sku":"HER.BIDJAR180X120","price":400.0,"currency_code":"GBP","in_stock":true},{"title":"2.00m X 1.00m","offer_id":55377977803131,"sku":"HER.BIDJAR200X100","price":300.0,"currency_code":"GBP","in_stock":true},{"title":"2.30m X 1.60m","offer_id":44103517536474,"sku":"HER.BIDJAR230X160","price":600.0,"currency_code":"GBP","in_stock":true},{"title":"2.90m X 2.00m","offer_id":44103517569242,"sku":"HER.BIDJAR290X200","price":800.0,"currency_code":"GBP","in_stock":true},{"title":"3.40m X 2.40m","offer_id":44103517602010,"sku":"HER.BIDJAR340X240","price":1150.0,"currency_code":"GBP","in_stock":true},{"title":"2.40m X 0.80m","offer_id":44103517634778,"sku":"HER.BIDJAR240X80","price":350.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/files\/Bidjar_f82f357f-b94f-4f29-9ba7-f7912f81bf07.jpg?v=1738921539"},{"product_id":"heritage-gharaje","title":"Heritage Gharaje Rug","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eElevate your interior with the timeless elegance of the Heritage collection. Crafted from a durable blend of 75% polyester and 25% acrylic, this rug offers both softness and resilience, making it perfect for high-traffic areas in your home. The intricate, traditional design showcases exquisite detailing and rich patterns, adding a touch of sophistication to any room. Suitable for use with underfloor heating, this rug ensures comfort and warmth throughout your space, making it an ideal addition to contemporary and classic interiors alike.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e75% Polyester, 25% Acrylic\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eDesign\u003c\/strong\u003e:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTraditional Persian-inspired motif with intricate floral patterns and symmetrical detailing\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColor Palette:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSoft, muted tones of grey, ivory, and subtle hints of burgundy and blue, blending seamlessly with various interior décors\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePile Height:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe pile height refers to the length of the carpet fibers measured from the backing to the tip, determining the texture, softness, and overall feel underfoot. The pile height of this rug collection is approximately 0.4 cm\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIdeal For:\u003c\/strong\u003e\u003cspan\u003e Living rooms, bedrooms, dining areas, and home offices – perfect for adding warmth, comfort, and elegance to any space\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCare Instructions:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eRegularly vacuum with a suction-only setting to maintain appearance and remove dust.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eBlot spills immediately with a clean, dry cloth – avoid rubbing.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eProfessional cleaning recommended for deep cleaning.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eAvoid exposure to direct sunlight for prolonged periods to prevent fading.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eRotate periodically to ensure even wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eWe recommend using a \u003ca title=\"Goochy Grip\" href=\"https:\/\/www.goochluxuryrugs.com\/products\/goochy-grip\"\u003eGoochy Grip\u003c\/a\u003e. This will help to prevent your rug from moving underfoot and protects against colour transfer to the floor.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eColours in rugs can appear differently depending on the screen you are viewing them on. Variations in display technology, brightness, contrast, and colour calibration can make a rug’s hues look more vibrant, muted, warmer, or cooler than they actually are. Additionally, different devices—such as smartphones, tablets, and computer monitors—may show slight variations in tone and depth. To get the most accurate representation of a rug’s colour, we recommend viewing it in natural lighting when possible and referring to detailed product descriptions for guidance.\u003c\/p\u003e","brand":"Turkish Rugs","offers":[{"title":"1.50m X 0.80m","offer_id":55378009620859,"sku":"HER.GHAR150X80","price":200.0,"currency_code":"GBP","in_stock":true},{"title":"1.80m X 1.20m","offer_id":44103517307098,"sku":"HER.GHAR180X120","price":400.0,"currency_code":"GBP","in_stock":true},{"title":"2.00m X 1.00m","offer_id":55378010866043,"sku":"HER.GHAR200X100","price":300.0,"currency_code":"GBP","in_stock":true},{"title":"2.30m X 1.60m","offer_id":44103517339866,"sku":"HER.GHAR230X160","price":600.0,"currency_code":"GBP","in_stock":true},{"title":"2.90m X 2.00m","offer_id":44103517405402,"sku":"HER.GHAR290X200","price":800.0,"currency_code":"GBP","in_stock":true},{"title":"3.40m X 2.40m","offer_id":44103517438170,"sku":"HER.GHAR340X240","price":1150.0,"currency_code":"GBP","in_stock":false},{"title":"2.40m X 0.80m","offer_id":44103517470938,"sku":"HER.GHAR240X80","price":350.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/files\/Gharaje_86287060-f278-4c38-982d-8e4412827ab8.jpg?v=1738921512"},{"product_id":"heritage-kirman","title":"Heritage Kirman Rug","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eElevate your interior with the timeless elegance of the Heritage collection. Crafted from a durable blend of 75% polyester and 25% acrylic, this rug offers both softness and resilience, making it perfect for high-traffic areas in your home. The intricate, traditional design showcases exquisite detailing and rich patterns, adding a touch of sophistication to any room. Suitable for use with underfloor heating, this rug ensures comfort and warmth throughout your space, making it an ideal addition to contemporary and classic interiors alike.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e75% Polyester, 25% Acrylic\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eDesign\u003c\/strong\u003e:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTraditional Persian-inspired motif with intricate floral patterns and symmetrical detailing\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColor Palette:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSoft, muted tones of grey, ivory, and subtle hints of burgundy and blue, blending seamlessly with various interior décors\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePile Height:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe pile height refers to the length of the carpet fibers measured from the backing to the tip, determining the texture, softness, and overall feel underfoot. The pile height of this rug collection is approximately 0.4 cm\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIdeal For:\u003c\/strong\u003e\u003cspan\u003e Living rooms, bedrooms, dining areas, and home offices – perfect for adding warmth, comfort, and elegance to any space\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCare Instructions:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eRegularly vacuum with a suction-only setting to maintain appearance and remove dust.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eBlot spills immediately with a clean, dry cloth – avoid rubbing.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eProfessional cleaning recommended for deep cleaning.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eAvoid exposure to direct sunlight for prolonged periods to prevent fading.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eRotate periodically to ensure even wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eWe recommend using a \u003ca title=\"Goochy Grip\" href=\"https:\/\/www.goochluxuryrugs.com\/products\/goochy-grip\"\u003eGoochy Grip\u003c\/a\u003e. This will help to prevent your rug from moving underfoot and protects against colour transfer to the floor.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eColours in rugs can appear differently depending on the screen you are viewing them on. Variations in display technology, brightness, contrast, and colour calibration can make a rug’s hues look more vibrant, muted, warmer, or cooler than they actually are. Additionally, different devices—such as smartphones, tablets, and computer monitors—may show slight variations in tone and depth. To get the most accurate representation of a rug’s colour, we recommend viewing it in natural lighting when possible and referring to detailed product descriptions for guidance.\u003c\/p\u003e","brand":"Turkish Rugs","offers":[{"title":"1.50m X 0.80m","offer_id":55378005655931,"sku":"HER.KIR150X80","price":200.0,"currency_code":"GBP","in_stock":true},{"title":"1.80m X 1.20m","offer_id":44103517110490,"sku":"HER.KIR180X120","price":400.0,"currency_code":"GBP","in_stock":true},{"title":"2.00m X 1.00m","offer_id":55378008080763,"sku":"HER.KIR200X100","price":300.0,"currency_code":"GBP","in_stock":true},{"title":"2.30m X 1.60m","offer_id":44103517143258,"sku":"HER.KIR230X160","price":600.0,"currency_code":"GBP","in_stock":true},{"title":"2.90m X 2.00m","offer_id":44103517176026,"sku":"HER.KIR290X200","price":800.0,"currency_code":"GBP","in_stock":true},{"title":"3.40m X 2.40m","offer_id":44103517208794,"sku":"HER.KIR340X240","price":1150.0,"currency_code":"GBP","in_stock":true},{"title":"2.40m X 0.80m","offer_id":44103517241562,"sku":"HER.KIR240X80","price":350.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/files\/Kirman_c7e1ed79-b989-4e3c-94f0-6af4399a9f2e.jpg?v=1738921480"},{"product_id":"heritage-sera-end","title":"Heritage Serrabend Rug","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eElevate your interior with the timeless elegance of the Heritage collection. Crafted from a durable blend of 75% polyester and 25% acrylic, this rug offers both softness and resilience, making it perfect for high-traffic areas in your home. The intricate, traditional design showcases exquisite detailing and rich patterns, adding a touch of sophistication to any room. Suitable for use with underfloor heating, this rug ensures comfort and warmth throughout your space, making it an ideal addition to contemporary and classic interiors alike.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e75% Polyester, 25% Acrylic\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eDesign\u003c\/strong\u003e:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTraditional Persian-inspired motif with intricate floral patterns and symmetrical detailing\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColor Palette:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSoft, muted tones of grey, ivory, and subtle hints of burgundy and blue, blending seamlessly with various interior décors\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePile Height:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe pile height refers to the length of the carpet fibers measured from the backing to the tip, determining the texture, softness, and overall feel underfoot. The pile height of this rug collection is approximately 0.4 cm\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIdeal For:\u003c\/strong\u003e\u003cspan\u003e Living rooms, bedrooms, dining areas, and home offices – perfect for adding warmth, comfort, and elegance to any space\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCare Instructions:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eRegularly vacuum with a suction-only setting to maintain appearance and remove dust.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eBlot spills immediately with a clean, dry cloth – avoid rubbing.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eProfessional cleaning recommended for deep cleaning.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eAvoid exposure to direct sunlight for prolonged periods to prevent fading.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eRotate periodically to ensure even wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eWe recommend using a \u003ca title=\"Goochy Grip\" href=\"https:\/\/www.goochluxuryrugs.com\/products\/goochy-grip\"\u003eGoochy Grip\u003c\/a\u003e. This will help to prevent your rug from moving underfoot and protects against colour transfer to the floor.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eColours in rugs can appear differently depending on the screen you are viewing them on. Variations in display technology, brightness, contrast, and colour calibration can make a rug’s hues look more vibrant, muted, warmer, or cooler than they actually are. Additionally, different devices—such as smartphones, tablets, and computer monitors—may show slight variations in tone and depth. To get the most accurate representation of a rug’s colour, we recommend viewing it in natural lighting when possible and referring to detailed product descriptions for guidance.\u003c\/p\u003e","brand":"Turkish Rugs","offers":[{"title":"1.50m X 0.80m","offer_id":55377988911483,"sku":"HER.SERA150X80","price":200.0,"currency_code":"GBP","in_stock":true},{"title":"1.80m X 1.20m","offer_id":44103516881114,"sku":"HER.SERA180X120","price":400.0,"currency_code":"GBP","in_stock":true},{"title":"2.00m X 1.00M","offer_id":55377994645883,"sku":"HER.SERA200X100","price":300.0,"currency_code":"GBP","in_stock":true},{"title":"2.30m X 1.60m","offer_id":44103516913882,"sku":"HER.SERA230X160","price":600.0,"currency_code":"GBP","in_stock":true},{"title":"2.90 X 2.00m","offer_id":44103516946650,"sku":"HER.SERA290X200","price":800.0,"currency_code":"GBP","in_stock":true},{"title":"3.40 X 2.40m","offer_id":44103516979418,"sku":"HER.SERA340X240","price":1150.0,"currency_code":"GBP","in_stock":true},{"title":"2.40 X 0.80m","offer_id":44103517012186,"sku":"HER.SERA240X80R","price":350.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/files\/Serebend_64cbd029-a769-44f7-b7d2-e3cd108f8549.jpg?v=1738921448"},{"product_id":"heritage-shah-abbas","title":"Heritage Shah Abbas Rug","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eElevate your interior with the timeless elegance of the Heritage collection. Crafted from a durable blend of 75% polyester and 25% acrylic, this rug offers both softness and resilience, making it perfect for high-traffic areas in your home. The intricate, traditional design showcases exquisite detailing and rich patterns, adding a touch of sophistication to any room. Suitable for use with underfloor heating, this rug ensures comfort and warmth throughout your space, making it an ideal addition to contemporary and classic interiors alike.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e75% Polyester, 25% Acrylic\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eDesign\u003c\/strong\u003e:\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTraditional Persian-inspired motif with intricate floral patterns and symmetrical detailing\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColour Palette:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSoft, muted tones of grey, ivory, and subtle hints of burgundy and blue, blending seamlessly with various interior décors\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePile Height:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe pile height refers to the length of the carpet fibers measured from the backing to the tip, determining the texture, softness, and overall feel underfoot. The pile height of this rug collection is approximately 0.4 cm\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIdeal For:\u003c\/strong\u003e\u003cspan\u003e Living rooms, bedrooms, dining areas, and home offices – perfect for adding warmth, comfort, and elegance to any space\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCare Instructions:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eRegularly vacuum with a suction-only setting to maintain appearance and remove dust.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eBlot spills immediately with a clean, dry cloth – avoid rubbing.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eProfessional cleaning recommended for deep cleaning.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eAvoid exposure to direct sunlight for prolonged periods to prevent fading.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eRotate periodically to ensure even wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli aria-level=\"1\" dir=\"ltr\"\u003e\n\u003cp role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eWe recommend using a \u003ca title=\"Goochy Grip\" href=\"https:\/\/www.goochluxuryrugs.com\/products\/goochy-grip\"\u003eGoochy Grip\u003c\/a\u003e. This will help to prevent your rug from moving underfoot and protects against colour transfer to the floor.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eColours in rugs can appear differently depending on the screen you are viewing them on. Variations in display technology, brightness, contrast, and colour calibration can make a rug’s hues look more vibrant, muted, warmer, or cooler than they actually are. Additionally, different devices—such as smartphones, tablets, and computer monitors—may show slight variations in tone and depth. To get the most accurate representation of a rug’s colour, we recommend viewing it in natural lighting when possible and referring to detailed product descriptions for guidance.\u003c\/p\u003e","brand":"Turkish Rugs","offers":[{"title":"1.50m X 0.80m","offer_id":55377985634683,"sku":"HER\u003eSHAH150X80","price":200.0,"currency_code":"GBP","in_stock":true},{"title":"1.80m X 1.20m","offer_id":44103516717274,"sku":"HER.SHAH180X120","price":400.0,"currency_code":"GBP","in_stock":true},{"title":"2.00m X 1.00m","offer_id":55377986716027,"sku":"HER.SHAH200X100","price":300.0,"currency_code":"GBP","in_stock":true},{"title":"2.30m X 1.60m","offer_id":44103516750042,"sku":"HER.SHAH230X160","price":600.0,"currency_code":"GBP","in_stock":true},{"title":"2.90m X 2.00m","offer_id":44103516782810,"sku":"HER.SHAH290X200","price":800.0,"currency_code":"GBP","in_stock":false},{"title":"3.40m X 2.40m","offer_id":44103516815578,"sku":"HER.SHAH340X240","price":1150.0,"currency_code":"GBP","in_stock":true},{"title":"2.40m X 0.80m","offer_id":44103516848346,"sku":"HER.SHAH240X80","price":350.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0021\/4935\/1469\/files\/ShahAbbas_88e6978d-e699-4a7f-b562-396611047aef.jpg?v=1738921421"}],"url":"https:\/\/www.goochluxuryrugs.com\/collections\/cut-pile.oembed?page=2","provider":"Gooch Luxury Rugs","version":"1.0","type":"link"}